UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 6-K

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                            REPORT OF FOREIGN ISSUER

                       Pursuant to Rule 13a-16 or 15d-16
                     of the Securities Exchange Act of 1934


                                January 26, 2010


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                                NOVO NORDISK A/S
             (Exact name of Registrant as specified in its charter)


                                    NOVO ALLE
                               DK-2880, BAGSVAERD
                                     DENMARK
                    (Address of principal executive offices)

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Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F

                       Form 20-F [X]     Form 40-F [ ]


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                             Yes [ ]     No [X]


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g-32(b):82-_____________________



REGULATORY APPROVAL

Novo Nordisk receives US approval for Victoza(R) (liraglutide) for the treatment
of type 2 diabetes

Novo Nordisk announced today that the US Food and Drug Administration (FDA) has
granted marketing authorisation for Victoza(R) for the treatment of type 2
diabetes in adults.

Victoza(R) is the brand name approved in the US and Europe for liraglutide, the
first once-daily human Glucagon-Like Peptide-1 (GLP-1) analogue developed for
the treatment of type 2 diabetes. In the US, Victoza(R) is indicated as an
adjunct to diet and exercise to improve glycaemic control in adults with type 2
diabetes. This provides for Victoza(R) to be used in monotherapy, as second-line
treatment and in combination with commonly prescribed oral medications for
diabetes.

"The US approval of Victoza(R) represents a major advancement in the treatment
of type 2 diabetes and is an important milestone for Novo Nordisk that follows
the recent approval in Japan and the ongoing successful launch in Europe." says
Lars Rebien S0rensen, president and CEO. "We are convinced that Victoza(R) will
prove to be a valuable treatment option for people with type 2 diabetes in the
US. The ability of Victoza(R) to substantially improve glucose control with a
low risk of hypoglycaemia creates an opportunity for more patients with type 2
diabetes to achieve their individual treatment goals."

Novo Nordisk expects to introduce Victoza(R) in the US market within weeks.

CLINICAL RESULTS: LEAD(TM) (LIRAGLUTIDE EFFECT AND ACTION IN DIABETES)

The Victoza(R) phase 3 clinical trial programme, entitled LEAD(TM), which formed
the basis of the regulatory submission, is comprised of randomised, controlled,
double-blinded studies comparing Victoza(R) to commonly prescribed treatments.
These multinational trials evaluated Victoza(R) in monotherapy as well as in
combination with one or two oral antidiabetic medications and showed better or
equivalent lowering of blood glucose than active comparators such as
sulphonylureas and thiazolidinediones.

Unlike many other diabetes medications, Victoza(R) is not associated with weight
gain. For patients with type 2 diabetes, clinical trial data demonstrate a
reduction in body weight in the LEAD(TM) programme. Body weight was a secondary
endpoint in the clinical development trials.

The most common adverse events reported during the clinical development
programme in patients treated with Victoza(R) were associated with the
gastrointestinal system. Gastrointestinal adverse events, including nausea,
vomiting and diarrhoea were reported most frequently in the early part of the
treatment period with Victoza(R) and few patients withdrew due to these adverse
events.

IMPORTANT SAFETY INFORMATION

The US prescribing information includes a boxed warning for the risk of thyroid
c-cell tumours. In preclinical testing, Victoza(R) caused thyroid c-cell tumours
in rodents. In clinical trials there were no reported cases of medullary thyroid
carcinoma (MTC) in patients treated with Victoza(R), but human relevance of the
rodent findings could not be ruled out by clinical or non-clinical studies.
Victoza(R) is contraindicated in patients with a personal or family history of
MTC or Multiple Endocrine Neoplasia syndrome type 2.

The marketing authorisation further includes a risk evaluation and mitigation
strategy (REMS) programme comprised of a Medication Guide to patients and a
Communication Plan directed at healthcare providers - both informing about the
risk of pancreatitis and the potential risk of MTC.



CONFERENCE CALL

On 26 January 2010 at 08:00 am CET, corresponding to 02:00 am EST, a conference
call for investors will be held. Investors will be able to listen in via a link
on the investor section of novonordisk.com. Presentation material for the
conference call will be made available approximately one hour before on the same
page, and a replay of the conference call will be available approximately two
hours after its conclusion.

ABOUT VICTOZA(R)

Once-daily Victoza(R) is the first human Glucagon-Like Peptide-1 (GLP-1)
analogue developed for the treatment of type 2 diabetes. Victoza(R) works by
stimulating the release of insulin from the pancreatic beta cells only when
blood sugar levels are high. Clinical trial data demonstrate a reduction in body
weight. Victoza(R) is broken down naturally in the body and does not depend upon
renal excretion.

In Europe, Novo Nordisk received marketing authorisation for Victoza(R) on 30
June and Victoza(R) has subsequently been launched in the UK, Germany, Denmark,
Norway and Ireland. In Japan, Novo Nordisk received marketing authorisation for
Victoza(R) on 20 January 2010. A regulatory decision is pending in China where a
New Drug Application was submitted in August 2009.

Novo Nordisk is a healthcare company and a world leader in diabetes care. In
addition, Novo Nordisk has a leading position within areas such as haemostasis
management, growth hormone therapy and hormone replacement therapy. Novo Nordisk
manufactures and markets pharmaceutical products and services that make a
significant difference to patients, the medical profession and society. With
headquarters in Denmark, Novo Nordisk employs more than 29,000 employees in 81
countries, and markets its products in 179 countries. Novo Nordisk's B shares
are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed
on the New York Stock Exchange under the symbol 'NVO'. For more information,
visit novonordisk.com.

Further information:

Media:                                  Investors:

Katrine Sperling                        Klaus Bulow Davidsen
Tel: (+45) 3079 6718                    Tel: (+45) 4442 3176
krsp@novonordisk.com                    klda@novonordisk.com

                                        Kasper Roseeuw Poulsen
                                        Tel: (+45) 4442 4471
                                        krop@novonordisk.com

In North America:                       In North America:
An Phan                                 Hans Rommer
Tel: (+1) 609 558 0420                  Tel: (+1) 609 919 7937
anph@novonordisk.com                    hrmm@novonordisk.com

Company Announcement no 3 / 2010



                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf of the
undersigned, thereunto duly authorized.

Date: January 26, 2010                        NOVO NORDISK A/S
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                                            Lars Rebien Sorensen,
                                     President and Chief Executive Officer