UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ------------ FORM 6-K ------------ REPORT OF FOREIGN ISSUER Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934 March 30, 2010 ------------ NOVO NORDISK A/S (Exact name of Registrant as specified in its charter) NOVO ALLE DK-2880, BAGSVAERD DENMARK (Address of principal executive offices) ------------ Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F Form 20-F [X] Form 40-F [ ] Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934. Yes [ ] No [X] If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g-32(b):82-_____________________ COMPANY ANNOUNCEMENT 29 March 2010 NOVO NORDISK A/S - SHARE REPURCHASE PROGRAMME On 2 February 2010 Novo Nordisk initiated its share repurchase programme in accordance with the provisions of the European Commission's regulation no 2273/2003 of 22 December 2003, also referred to as the Safe Harbour rules. Under the programme Novo Nordisk will repurchase B shares for an amount up to DKK 2.0 billion in the period from 2 February 2010 to 26 April 2010. Since the announcement as of 22 March 2010, the following transactions have been made under the programme: NUMBER OF AVERAGE TRANSACTION VALUE, SHARES PURCHASE PRICE DKK ACCUMULATED, LAST ANNOUNCEMENT 3,030,000 1,191,984,938 22 March 2010 80,000 424.9600 33,996,800 23 March 2010 80,000 428.2700 34,261,600 24 March 2010 75,000 439.0700 32,930,250 25 March 2010 75,000 441.9850 33,148,875 26 March 2010 150,000 439.2785 65,891,775 ACCUMULATED UNDER THE PROGRAMME 3,490,000 1,392,214,238 With the transactions stated above, Novo Nordisk owns a total of 33,761,298 treasury shares, corresponding to 5.4% of the share capital. The total amount of shares in the company is 620,000,000 including treasury shares. Novo Nordisk is a global healthcare company with 87 years of innovation and leadership in diabetes care. The company also has leading positions within haemophilia care, growth hormone therapy and hormone replacement therapy. Headquartered in Denmark, Novo Nordisk employs more than 29,300 employees in 76 countries, and markets its products in 179 countries. Novo Nordisk's B shares are listed on the NASDAQ OMX Copenhagen (Novo-B). Its ADRs are listed on the New York Stock Exchange (NVO). For more information, visit novonordisk.com. Further information: Media: Investors: Elin K Hansen Klaus Bulow Davidsen Tel: (+45) 4442 3450 Tel: (+45) 4442 3176 ekh@novonordisk.com klda@novonordisk.com Kasper Roseeuw Poulsen Tel: (+45) 4442 4471 krop@novonordisk.com In North America: In North America: Sean Clements Hans Rommer Tel: (+1) 609 514 8316 Tel: (+1) 609 919 7937 secl@novonordisk.com hrmm@novonordisk.com Company Announcement no 17 / 2010 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf of the undersigned, thereunto duly authorized. Date: March 30, 2010 NOVO NORDISK A/S --------------------------------------------------- Lars Rebien Sorensen, President and Chief Executive Officer