SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 19, 2004 THE COCA-COLA COMPANY (Exact name of Registrant as specified in its charter) Delaware 001-02217 58-0628465 (State or other (Commission (IRS Employer jurisdiction File Number) Identification No.) of incorporation) One Coca-Cola Plaza Atlanta, Georgia 30313 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: (404)676-2121 Item 5. Other Events and Regulation FD Disclosure Attached as Exhibit 99.1 and incorporated herein by reference is a copy of a press release of The Coca-Cola Company, dated February 19, 2004, regarding Douglas N. Daft's retirement plans and transition process. Attached as Exhibit 99.2 and incorporated herein by reference is a copy of a press release of The Coca-Cola Company, dated February 19, 2004, regarding the election of Donald R. Keough as a Director. Item 7(c). Exhibits Exhibit 99.1 Press Release of The Coca-Cola Company, dated February 19, 2004, regarding Douglas N. Daft's retirement plans and transition process. Exhibit 99.2 Press Release of The Coca-Cola Company, dated February 19, 2004, regarding the election of Donald R. Keough as a Director. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. THE COCA-COLA COMPANY (REGISTRANT) Date: February 19, 2004 By: /s/ Sharon R.B. Case -------------------- Sharon R.B. Case Vice President and Deputy General Counsel Exhibit Index Exhibit No. ----------- Exhibit 99.1 Press Release of The Coca-Cola Company, dated February 19, 2004, regarding Douglas N. Daft's retirement plans and transition process. Exhibit 99.2 Press Release of The Coca-Cola Company, dated February 19, 2004, regarding the election of Donald R. Keough as a Director.