SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                      the Securities Exchange Act of 1934


               Date of Report (Date of earliest event reported):
                                 May 28, 2004



                             THE COCA-COLA COMPANY
             (Exact name of Registrant as specified in its charter)



              Delaware             001-02217             58-0628465
          (State or other        (Commission           (IRS Employer
           jurisdiction         File Number)        Identification No.)
        of incorporation)



              One Coca-Cola Plaza
                Atlanta, Georgia                                      30313
    (Address of principal executive offices)                       (Zip Code)


       Registrant's telephone number, including area code: (404)676-2121



Item 5.     Other Events and Regulation FD Disclosure

Attached as Exhibit 99.1 and incorporated herein by reference is a copy of a
press release of The Coca-Cola Company, dated May 28, 2004, regarding E. Neville
Isdell becoming Chairman and CEO of The Coca-Cola Company on June 1.

Item 7(c).  Exhibits

Exhibit 99.1    Press Release of The Coca-Cola Company, dated May 28, 2004,
                regarding E. Neville Isdell becoming Chairman and CEO of The
                Coca-Cola Company on June 1.






                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                 THE COCA-COLA COMPANY
                                      (REGISTRANT)


Date: May 28, 2004               By: /s/ Geoffrey J. Kelly
                                    ----------------------------------
                                         Geoffrey J. Kelly
                                         Senior Vice President and
                                         Chief Deputy General Counsel






                                 Exhibit Index



 Exhibit No.
 -----------

Exhibit 99.1    Press Release of The Coca-Cola Company, dated May 28, 2004,
                regarding E. Neville Isdell becoming Chairman and CEO of The
                Coca-Cola Company on June 1.