SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
              ----------------------------------------------------

                                  SCHEDULE 13D

                               (Amendment No. 16)

                    Under the Securities Exchange Act of 1934


                        SPELLING ENTERTAINMENT GROUP INC.
                                (Name of Issuer)

                     Common Stock, Par Value $.001 Per Share
                         (Title of Class of Securities)

                                   847807 10 4
                                 (CUSIP Number)

                            Michael D. Fricklas, Esq.
                                   Viacom Inc.
                                  1515 Broadway
                            New York, New York 10036
                            Telephone: (212) 258-6000

            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)



                               September 24, 1997
             (Date of Event which Requires Filing of this Statement)

        -----------------------------------------------------------------

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule  because of Rule 13d-1(b)(3) or (4), check the following box |_|.
Check the following box if a fee is being paid with this statement |_|.



CUSIP No. 847807 10 4
(1)  Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person
                                    SEGI HOLDING COMPANY
     ---------------------------------------------------------------------------
                                    I.R.S. Identification No. 65-0418084
     ---------------------------------------------------------------------------

(2)  Check the Appropriate Box if a Member of Group (See Instructions)

     |_| (a)
               -----------------------------------------------------------------
     |_| (b)
               -----------------------------------------------------------------

(3)  SEC Use Only
                 ---------------------------------------------------------------

(4)  Sources of Funds (See Instructions)         WC
                                        ----------------------------------------

(5)  Check if Disclosure of Legal Proceedings is Required Pursuant to Item 2(d)
     or 2(e).
               -----------------------------------------------------------------


(6) Citizenship or Place of Organization        Delaware
                                        ----------------------------------------

- -------------
Number of           (7)      Sole Voting Power
Shares                                                --------------------------
Beneficially        (8)      Shared Voting Power           69,922,650
Owned by                                              --------------------------
Each                (9)      Sole Dispositive Power
Reporting                                             --------------------------
Person With         (10)     Shared Dispositive Power      69,922,650
-------------                                         --------------------------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
                       69,922,650
     ---------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares
     (See Instructions)
                        --------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
     77.05% (includes shares subject to currently exercisable warrants)
     ---------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions)       CO
                                                --------------------------------



CUSIP No. 847807 10 4
(1)  Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person
                                    VIACOM INC.
     ---------------------------------------------------------------------------
                                    I.R.S. Identification No. 04-2949533
     ---------------------------------------------------------------------------

(2)  Check the Appropriate Box if a Member of Group (See Instructions)
     |_|  (a)
               -----------------------------------------------------------------
     |_|  (b)
               -----------------------------------------------------------------

(3)  SEC Use Only
                 ---------------------------------------------------------------

(4)  Sources of Funds (See Instructions)         WC
                                        ----------------------------------------

(5)  Check if Disclosure of Legal Proceedings is Required Pursuant to Item 2(d)
     or 2(e).
               -----------------------------------------------------------------


(6) Citizenship or Place of Organization        Delaware
                                        ----------------------------------------

- -------------
Number of           (7)      Sole Voting Power
Shares                                                --------------------------
Beneficially        (8)      Shared Voting Power           69,922,650
Owned by                                              --------------------------
Each                (9)      Sole Dispositive Power
Reporting                                             --------------------------
Person With         (10)     Shared Dispositive Power      69,922,650
-------------                                         --------------------------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
                       69,922,650
     ---------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares
     (See Instructions)
                        --------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
     77.05% (includes shares subject to currently exercisable warrants)
     ---------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions)       CO
                                                --------------------------------



CUSIP No. 947807 10 4

(1)  Name of Reporting Person
     S.S. or I.R.S. Identification No. of Above Person
                               SUMNER M. REDSTONE
     ---------------------------------------------------------------------------
                               S.S. No.
     ---------------------------------------------------------------------------

(2)  Check the Appropriate Box if a Member of Group (See Instructions)
     |_|  (a)
               -----------------------------------------------------------------
     |_|  (b)
               -----------------------------------------------------------------

(3)  SEC Use Only
                 ---------------------------------------------------------------

(4)  Sources of Funds (See Instructions)         WC
                                        ----------------------------------------

(5)  Check if Disclosure of Legal Proceedings is Required Pursuant to Item 2(d)
     or 2(e).
               -----------------------------------------------------------------


(6) Citizenship or Place of Organization        United States
                                        ----------------------------------------

- -------------
Number of           (7)      Sole Voting Power
Shares                                                --------------------------
Beneficially        (8)      Shared Voting Power           69,922,650
Owned by                                              --------------------------
Each                (9)      Sole Dispositive Power
Reporting                                             --------------------------
Person With         (10)     Shared Dispositive Power      69,922,650
-----------                                         --------------------------

(11) Aggregate Amount Beneficially Owned by Each Reporting Person
                       69,922,650
     ---------------------------------------------------------------------------

(12) Check if the Aggregate Amount in Row (11) Excludes Certain Shares
     (See Instructions)
                        --------------------------------------------------------

(13) Percent of Class Represented by Amount in Row (11)
     77.05% (includes shares subject to currently exercisable warrants)
     ---------------------------------------------------------------------------

(14) Type of Reporting Person (See Instructions)       IN
                                                --------------------------------




                  This  Amendment  No. 16 amends the  Statement  on Schedule 13D
filed  with  the  Securities  and  Exchange  Commission  on  March  7,  1993  by
Blockbuster  Entertainment  Corporation  ("BEC"),  Blockbuster  Pictures Holding
Corporation  ("Holdings"),  SEGI Holding Company  ("SEGI") and Repinvesco,  Inc.
("REPI"),  as amended (the  "Statement").  This  Amendment  No. 16 is filed with
respect to the shares of common  stock,  par value $.001 per share (the  "Common
Stock"),  of  Spelling  Entertainment  Group  Inc.  (the  "Issuer"),  a Delaware
corporation,  with its  principal  executive  offices  located at 5700  Wilshire
Boulevard, Los Angeles, California 90036. Capitalized terms used but not defined
herein have the meanings assigned to such terms in the Statement.

Item 2.   Identity and Background.
          -------------------------

          Item 2 is hereby amended and supplemented as follows:

          The current  list  of  executive  officers  and  directors  of  Viacom
International  Inc.  ("Viacom  International")  and Viacom Inc.  ("Viacom")  are
reported on  Schedules  I and II hereto,  respectively.  Each  person  listed in
Schedules I and II is a United States citizen.

          During the past five years,  none of  Reporting Persons nor any person
named in  Schedules  I and II (i) has been  convicted  in a criminal  proceeding
(excluding traffic violations or similar  misdemeanors) or (ii) has been a party
to a  civil  proceeding  of a  judicial  or  administrative  body  of  competent
jurisdiction  and as a result was or is subject to a  judgment,  decree or final
order  enjoining  future  violations of, or prohibiting or mandating  activities
subject to,  federal or state  securities  laws, or finding any  violation  with
respect to such laws.

Item 3.   Source and Amount of Funds or other Consideration.
          --------------------------------------------------

          Item 3 is hereby amended and supplemented as follows:

          Purchases of Common Stock reported were made using working capital of
Viacom International Inc.


Item 5.   Interest in Securities of the Issuer.
          -------------------------------------

          Item 5 is amended and supplemented as follows:

(a)       SEGI HOLDING COMPANY is currently the  beneficial  owner,  with shared
          dispositive and voting power, of 69,922,650  shares,  or approximately
          77.05%,  of the issued  and  outstanding  Common  Stock of the Issuer
          (based on the number of shares of Common  Stock that were reported by
          the Issuer to be issued and outstanding as of August 14, 1997).

(b)       VIACOM INC. is currently the beneficial owner, with shared dispositive
          and voting power, of 69,922,650 shares, or approximately 77.05%, of
          the issued and  outstanding  Common  Stock of the Issuer (based on the
          number of shares of Common Stock that were reported by the Issuer to
          be issued and outstanding as of August 14, 1997).



(c)       MR. SUMNER M. REDSTONE is currently the beneficial owner,  with shared
          dispositive and voting power, of 69,922,650  shares,  or approximately
          77.05%,  of the issued  and  outstanding  Common  Stock of the Issuer
          (based on the number of shares of Common  Stock that were reported by
          the Issuer to be issued and outstanding as of August 14, 1997).

       Transactions during the sixty days preceeding this Amendment No. 16


          DATE          NO. OF SHARES      PRICE*        WHEN AND HOW EXECUTED
          ----          -------------      ------        ---------------------
                                              
          8/7/97         46,100          $7.7177           Bear, Stearns,
                                                        New York, New York
          8/8/97         32,000          $8.0430                "
          8/11/97        52,800          $8.1238                "
          8/12/97       194,900          $8.3947                "
          8/13/97        71,300          $8.4435                "
          8/14/97        57,500          $8.7063                "
          9/9/97         34,000          $8.0996                "
          9/10/97        17,000          $8.1875                "
          9/12/97        26,000          $8.3750                "
          9/15/97        20,300          $8.5625                "
          9/16/97        76,000          $8.7056                "
          9/17/97        76,200          $8.8406                "
          9/22/97         1,000          $8.5000                "
          9/23/97         7,000          $8.5134                "
          9/24/97         9,000          $8.6667                "

 *Price indicated is weighted average price of each day's aggregated purchases.

                  All of the above transactions were purchases.


Item 7.   Material to be filed as Exhibits.
          ---------------------------------

          99.1      Agreement among SEGI Holding Company, Viacom Inc. and
                    Sumner M. Redstone pursuant to Rule 13d-1(f)(1)(iii).


Signature
- ---------

          After reasonable  inquiry and to the best of our knowledge and
belief,  we certify that the  information  set forth in this  Statement is true,
complete and correct.


September 25, 1997                     SEGI HOLDING COMPANY


                                       By:      \S\  Michael D. Fricklas
                                             -----------------------------------
                                             Name:   Michael D. Fricklas
                                             Title:  Senior Vice President,
                                                     Deputy General Counsel



Signature
- ---------

          After reasonable  inquiry and to the best of our knowledge and
belief,  we certify that the  information  set forth in this  Statement is true,
complete and correct.


September 25, 1997                     VIACOM INC.


                                       By:      \S\  Michael D. Fricklas
                                             -----------------------------------
                                             Name:  Michael D. Fricklas
                                             Title: Senior Vice President,
                                                    Deputy General Counsel



Signature
- ---------

          After  reasonable  inquiry and to the best of my knowledge and
belief, I certify that the  information  set forth in this Statement is true,
complete and correct.



September 25, 1997                     By:               *
                                             -----------------------------------
                                             Sumner M. Redstone,
                                             Individually





*By: \S\  Philippe P. Dauman
     ------------------------------
     Philippe P. Dauman
     Attorney-in-Fact under the
     Limited Power of Attorney
     filed as Exhibit 99.2 to the
     Statement, Amendment No. 11



                                          Schedule I
                                   Viacom International Inc.
                                      Executive Officers

                                                                            
- -------------------    ---------------------   -----------------------------------   ---------------------------------
                                                                                      Name and Address of Corporation
                          Business or              Principal Occupation                   or Other Organization
      Name             Residence Address              or Employment                        in Which Employed
- -------------------    ---------------------   -----------------------------------    --------------------------------
- -------------------    ---------------------   -----------------------------------    --------------------------------
Sumner M. Redstone     Viacom Inc.             Chairman of the Board and Chief        National Amusements, Inc.
                       1515 Broadway           Executive Officer of Viacom Inc.;      200 Elm Street
                       New York, NY 10036      Chairman of the Board, President       Dedham, MA 02026
                                               and Chief Executive Officer of
                                               National Amusements, Inc.,
                                               President and Chief Executive
                                               Officer of Viacom International Inc.
- -------------------    ---------------------   -----------------------------------    --------------------------------
Vaughn A. Clarke       Viacom Inc.             Sr. VP, Treasurer of Viacom Inc.       Viacom International Inc.
                       1515 Broadway           and Viacom International Inc.          1515 Broadway
                       New York, NY 10036                                             New York, NY 10036
- -------------------    ---------------------   -----------------------------------    --------------------------------
Philippe P. Dauman*    Viacom Inc.             Deputy Chairman, Executive VP,         Viacom International Inc.
                       1515 Broadway           General Counsel, Chief                 1515 Broadway
                       New York, NY 10036      Administrative Officer and             New York, NY 10036
                                               Secretary of Viacom Inc. and
                                               Executive VP and Secretary of
                                               Viacom International Inc.
- -------------------    --------------------    -----------------------------------    -------------------------------
Thomas E. Dooley       Viacom Inc.             Deputy Chairman, Executive             Viacom International Inc.
                       1515 Broadway           VP-Finance, Corporate Development      1515 Broadway
                       New York, NY 10036      and Communications of Viacom Inc.      New York, NY 10036
                                               and Executive VP of Viacom
                                               International Inc.
- -------------------   ---------------------   ------------------------------------   --------------------------------

*Also a Director





                                         Schedule I - Continued
                                                                            
- -------------------    --------------------   ------------------------------------   --------------------------------
Carl D. Folta          Viacom Inc.            Sr. VP, Corporate                      Viacom International Inc.
                       1515 Broadway          Relations of Viacom Inc. and           1515 Broadway
                       New York, NY 10036     Viacom International Inc.              New York, NY 10036


- -------------------    --------------------   ------------------------------------   --------------------------------
Michael D. Fricklas*   Viacom Inc.            Sr. VP, Deputy General Counsel         Viacom International Inc.
                       1515 Broadway          and Assistant Secretary of Viacom      1515 Broadway
                       New York, NY 10036     Inc. and Sr. VP and Assistant          New York, NY 10036
                                              Secretary of Viacom International
                                              Inc.
- -------------------    --------------------   ------------------------------------   --------------------------------
Susan C. Gordon        Viacom Inc.            Vice President, Controller and         Viacom International Inc.
                       1515 Broadway          Chief Accounting Officer of Viacom     1515 Broadway
                       New York, NY 10036     Inc. and Viacom International Inc.     New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------
Rudolph L. Hertlein    Viacom Inc.            Sr. VP, Corporate Development of       Viacom International Inc.
                       1515 Broadway          Viacom Inc. and Sr. VP of Viacom       1515 Broadway
                       New York, NY 10036     International Inc.                     New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------
Carol Melton           Viacom Inc.            Sr. VP, Government Affairs of          Viacom International Inc.
                       1515 Broadway          Viacom Inc. and Viacom                 1515 Broadway
                       New York, NY 10036     International Inc.                     New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------
William A. Roskin      Viacom Inc.            Sr. VP, Human Resources and            Viacom International Inc.
                       1515 Broadway          Administration of Viacom Inc. and      1515 Broadway
                       New York, NY 10036     Viacom International Inc.              New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------
George S. Smith,       Viacom Inc.            Sr. VP, Chief Financial Officer        Viacom International Inc.
Jr.*                   1515 Broadway          of Viacom Inc. and Viacom              1515 Broadway
                       New York, NY 10036     International Inc.                     New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------

*Also a Director





                                          Schedule II
                                          Viacom Inc.
                                      Executive Officers
                                                                            
- -------------------    --------------------   ------------------------------------   --------------------------------
                                                                                     Name and Address of Corporation
                          Business or              Principal Occupation                   or Other Organization
      Name             Residence Address              or Employment                        in Which Employed
- -------------------    --------------------   ------------------------------------   --------------------------------
- -------------------    --------------------   ------------------------------------   --------------------------------
Sumner M. Redstone*    Viacom Inc.            Chairman of the Board and Chief        National Amusements, Inc.
                       1515 Broadway          Executive Officer of Viacom;           200 Elm Street
                       New York, NY 10036     Chairman of the Board and President,   Dedham, MA 02026
                                              Chief Executive Officer of National
                                              Amusements, Inc.
- -------------------    --------------------   ------------------------------------   --------------------------------
Vaughn A. Clarke       Viacom Inc.            Sr. VP, Treasurer of Viacom            Viacom International Inc.
                       1515 Broadway                                                 1515 Broadway
                       New York, NY 10036                                            New York 10036
- -------------------    --------------------   ------------------------------------   --------------------------------
Philippe P. Dauman*    Viacom Inc.            Deputy Chairman, Executive VP,         Viacom International Inc.
                       1515 Broadway          General Counsel, Chief                 1515 Broadway
                       New York, NY 10036     Administrative Officer and             New York, NY 10036
                                              Secretary of Viacom
- -------------------    --------------------   ------------------------------------   --------------------------------
Thomas E. Dooley*      Viacom Inc.            Deputy Chairman, Executive             Viacom International Inc.
                       1515 Broadway          VP-Finance, Corporate Development      1515 Broadway
                       New York, NY 10036     and Communications of Viacom           New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------
Carl D. Folta          Viacom Inc.            Sr. VP, Corporate                      Viacom International Inc.
                       1515 Broadway          Relations of Viacom                    1515 Broadway
                       New York, NY 10036                                            New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------
Michael D. Fricklas    Viacom Inc.            Sr. VP, Deputy General Counsel         Viacom International Inc.
                       1515 Broadway          and Assistant Secretary of Viacom      1515 Broadway
                       New York, NY 10036                                            New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------
Susan C. Gordon        Viacom Inc.            Vice President, Controller and         Viacom International Inc.
                       1515 Broadway          Chief Accounting Officer of Viacom     1515 Broadway
                       New York, NY 10036                                            New York, NY 10036
- -------------------    --------------------   ------------------------------------   --------------------------------

*Also a Director





                                        Schedule II - Continued
                                                                            
- -------------------    --------------------   -----------------------------------    --------------------------------
Rudolph L. Hertlein    Viacom Inc.            Sr. VP, Corporate Development of       Viacom International Inc.
                       1515 Broadway          Viacom                                 1515 Broadway
                       New York, NY 10036                                            New York, NY 10036
- -------------------    --------------------   -----------------------------------    --------------------------------
Carol Melton           Viacom Inc.            Sr. VP, Government Affairs of Viacom   Viacom International Inc.
                       1515 Broadway                                                 1515 Broadway
                       New York, NY 10036                                            New York, NY 10036
- -------------------    --------------------   -----------------------------------    --------------------------------
William A. Roskin      Viacom Inc.            Sr. VP, Human Resources and            Viacom International Inc.
                       1515 Broadway          Administration of Viacom               1515 Broadway
                       New York, NY 10036                                            New York, NY 10036

- -------------------    --------------------   -----------------------------------    --------------------------------
George S. Smith,       Viacom Inc.            Sr. VP, Chief Financial Officer of     Viacom International Inc.
Jr.                    1515 Broadway          Viacom                                 1515 Broadway
                       New York, NY 10036                                            New York, NY 10036
- -------------------    --------------------   -----------------------------------    --------------------------------


- ---------------------------------------------------------------------------------------------------------------------
                                           DIRECTORS
- ---------------------------------------------------------------------------------------------------------------------
- -------------------    ------------------------   ------------------------------     --------------------------------
George S. Abrams       Winer & Abrams             Attorney                           Winer & Abrams
                       60 State Street                                               60 State Street
                       Boston, MA 02109                                              Boston, MA  02109
- -------------------    ------------------------   ------------------------------     --------------------------------
Ken Miller             Credit Suisse First        Vice Chairman of Credit Suisse     Credit Suisse First Boston
                       Boston Corporation         First Boston Corporation           Corporation
                       11 Madison Avenue                                             11 Madison Avenue
                       New York, NY 10010                                            New York, NY 10010
- -------------------    ------------------------   ------------------------------     --------------------------------
Brent D. Redstone      31270 Eagle Crest Lane     Self-Employed                      National Amusements, Inc.
                       Evergreen, CO 80439                                           200 Elm Street
                       [Residence]                                                   Dedham, MA 02026
- -------------------    -------------------------  ------------------------------     --------------------------------
Shari Redstone         National Amusements, Inc.  Executive Vice President of        National Amusements, Inc.
                       200 Elm Street             National Amusements, Inc.          200 Elm Street
                       Dedham, MA 02026                                              Dedham, MA  02026
- -------------------    ------------------------   ------------------------------     --------------------------------
Frederic V. Salerno    Bell Atlantic              Senior EVP&CFO/Strategy and        Bell Atlantic
                       1095 Avenue of Americas    Business Development of Bell       1095 Avenue of Americas
                       New York, NY 10036         Atlantic                           New York, NY 10036
- -------------------    -------------------------  ------------------------------     --------------------------------
William Schwartz       Yeshiva University         VP for Academic Affairs (chief     Yeshiva University
                       2495 Amsterdam Avenue      academic officer) of Yeshiva       2495 Amsterdam Avenue
                       New York, NY 10033         University                         New York, NY 10033
- -------------------    -------------------------  ------------------------------     --------------------------------
Ivan Seidenberg        Bell Atlantic              Vice Chairman, President and       Bell Atlantic
                       1095 Avenue of Americas    Chief Operating Officer of Bell    1095 Avenue of Americas
                       New York, NY 10036         Atlantic                           New York, NY 10036
- -------------------    ------------------------   ------------------------------     --------------------------------



                                  EXHIBIT INDEX
                                  -------------

Exhibit No.         Description
- -----------         ------------

  99.1              Agreement among SEGI Holding Company,
                    Viacom Inc. and Sumner M. Redstone
                    pursuant to Rule 13d-1(f)(1)(iii).