. . . PRICING SUPPLEMENT NO. 8, DATED: February 6, 2004 RULE 424(b)(2) to Prospectus Supplement Dated October 7, 2003 REGISTRATION STATEMENT NO. 333-73380 to Prospectus Dated November 28, 2001 KEYCORP $250,000,000 [X] SENIOR MEDIUM-TERM NOTES, SERIES G [ ] SUBORDINATED MEDIUM-TERM NOTES, SERIES F [ ] Floating Rate Notes [X] 2.75% Fixed Rate Notes [X] Book-Entry Notes [ ] Certificated Notes Original Issue Date: February 13, 2004 Maturity Date: February 27, 2007 Issue Price: 99.77% Paying Agent: Deutsche Bank Trust Company Americas Authenticating Agent: Deutsche Bank Trust Company Americas OPTION TO ELECT REDEMPTION: [ ] Yes [X] No OPTION TO EXTEND MATURITY: [ ] Yes [X] No Redemption Date(s): Extended Maturity Dates: Initial Redemption Percentage: Notice of Extension Date(s): Annual Redemption Percentage Reduction: OPTION TO ELECT REPAYMENT: [ ] Yes [X] No SPECIFIED CURRENCY (NOT U.S. DOLLARS):[ ] Yes [X] No Repayment Date(s): Authorized Denominations: Repayment Price(s): Exchange Rate Agency: Repurchase Price (if any): N/A Optional Interest Rate Reset: [ ] Yes [X] No Amortization Schedule (if any): N/A Optional Interest Rate Reset Dates: [ ] Yes [X] No Sinking Fund Defeasance: [ ] Yes [X] No Optional Extension of Maturity: [ ] Yes [X] No Length of Extension Period: [ ] Yes [X] No Minimum Denominations: [X]$1,000 [ ] Other: FIXED RATE NOTES ONLY Interest Computation Period: Semi-annual Interest Payment Dates: Semi-annually on the 27th day of each February and August, commencing on August 27, 2004 Regular Record Dates if other than May 31 and November 30: The 12th day of each February and August FLOATING RATE NOTES ONLY BASE RATE: [ ] CD Rate [ ] Treasury Rate [ ] Commercial Paper Rate [ ] CMT Rate [ ] Federal Funds Rate [ ] 11th District Cost of Funds Rate [ ] LIBOR [ ] Other (specify): [ ] Prime Rate Initial Interest Rate: Interest Determination Date: Index Maturity: Interest Reset Period: Spread (Plus or minus): Interest Reset Dates: Maximum Interest Rate: Interest Payment Dates: Minimum Interest Rate: Calculation Date: Total Amount of OID: Calculation Agent: Yield to Maturity: Spread Multiplier: Initial Accrual Period OID Telerate Page: and Designated Method: Other Terms (if any): AGENT: [ ] Salomon Smith Barney Inc. Agent's Discount or Commission: .10% ($250,000) [ ] Banc of America Securities LLC Trade Date: February 6, 2004 [ ] Credit Suisse First Boston Corporation Proceeds to KeyCorp: $249,175,000 [ ] Deutsche Bank Securities Inc. [ ] Goldman, Sachs & Co. [ ] HSBC Securities (USA), Inc. [ ] J.P. Morgan Securities Inc. [ ] Lehman Brothers Inc. [X] McDonald Investments Inc. [ ] Morgan Stanley & Co. Incorporated [ ] Other _________________________ [ ] Acting as Agent Agent is acting as Agent for the sale of Notes by KeyCorp at a price of % of the principal amount [X] Acting as Principal [X] Agent is purchasing Notes from KeyCorp as Principal for resale to investors and other purchasers at: [ ] a fixed public offering price of % of the Principal amount [X] varying prices related to prevailing market prices at the time of resale to be determined by such Agent