Rapid customer and product growth extends Juniper Square leadership in partnership enablement for the private funds industry

Juniper Square, the leader in partnership enablement for the private funds industry, announced more 1,700 sponsors and 300,000 investors have adopted its platform. Designed to meet the needs of GPs and LPs investing in private markets, Juniper Square provides a universal system for investment partners to connect and communicate seamlessly across every stage of a partnership. Robust growth in private markets coupled with increasing demands for digital transformation has resulted in GPs and LPs adopting Juniper Square across more than 24,000 private funds.

On the growth, Juniper Square chief marketing officer Matt Lawson said, “Like any relationship, investment partnerships rely on mutual trust and empowerment built over the course of many interactions, but GPs and LPs often fall short of fully optimizing their exchanges and investments because they lack systems for shared visibility and workflow. Juniper Square is uniquely positioned to help GPs optimize and build thriving partnerships, as evidenced by the scale of our customer base, and the success those customers have seen over the past year.”

Many of the world’s largest and most sophisticated investment managers, including Hines, Greystar, and Bell Partners reported material improvements in partnership outcomes in the past year as a result of Juniper Square, including greater fundraising productivity, improved back-office efficiency, and increased investor satisfaction.

“At Hines we are not only focused on how we can run our buildings more efficiently, we’re also focused on how we can run our business more efficiently,” said Ilene Goldfine, Senior Vice President and Chief Digital Strategy Officer at Hines. “With Juniper Square, we are able to gain a universal view of our investment partnerships so our teams can have data they need at their fingertips in order to deliver a superior experience for investors.“

Robust growth in customer adoption has been accompanied by robust growth in the company’s fund administration solutions. Juniper Square Administration customer and employee growth exceeded 300% year to date. Juniper Square Administration unites expert practitioners with innovative workflows to deliver a truly modern administration experience while improving quality, transparency, and cost.

Austin Carlson, Managing Director and Head of Sales and Investor Relations at Parkview, a Juniper Square Administration customer, agreed, “We learned so much about our business operations through the process of switching administrators. We discovered several things that we should be doing, and that's where Juniper Square’s expertise came into play. They’re experts in the administration space, which is why we picked them to help us grow our business. They understand our needs. Our business is their business, and we’re building it together.”

Juniper Square’s growth is also attributable to its leadership in customer success and security. The retention rate for the company’s portal solution is greater than 99% and Juniper Square is the only vendor of its kind to maintain both SOC-1 and SOC-2 compliance for management of customer data. In addition, customers rate Juniper Square a 4.9 out of 5 stars on both Capterra and G2Crowd, the two leading vendor review websites.

“The partnership enablement that Juniper Square offers is characterized by solutions that are shared, scalable, seamlessly connected to the business, and supported by expert service and robust security,” Lawson said. “Having these benefits allows GPs to focus on accelerating fundraising, keeping their investors happy and increasing operational efficiencies.”

About Juniper Square

Juniper Square is the leader in partnership enablement for the private funds industry, offering a universal system for GPs and their LPs to seamlessly connect and communicate across every stage of their partnerships. Juniper Square empowers investment managers to accelerate fundraising, scale operations efficiently, and improve investor satisfaction. More than 1,700 GPs rely on Juniper Square to manage more than 300,000 LPs and $2 trillion in private assets.

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