22 North American innovation launches and 2 “Wavemakers” recognized for their remarkable success in overcoming market challenges and delivering innovative solutions that resonate with consumers

NIQ, the global leader in consumer analytics and market intelligence, proudly announces the recipients of its 2024 Breakthrough Innovation Awards. These prestigious accolades honor the most forward-thinking products that have made a remarkable impact on their industries, breaking through market clutter, and achieving extraordinary levels of success and vitality. Each winner exemplifies the spirit of innovation that fuels business growth and delivers exceptional consumer value.

This year, the BASES Breakthrough Innovation Awards recognized 22 groundbreaking brands in North America that have set new standards in their categories, along with two "Wavemaker" honorees—products with significant potential for future success. These award-winning products launched between 2022 and 2023 and have successfully navigated an ever-evolving consumer landscape.

The 2024 NIQ Breakthrough Innovation Award Winners are:

Canada

• Liberté Dessert Collection, General Mills Canada
• PrettyLitter, PrettyLitter, Inc. An Affiliate of Mars, Incorporated
• Two Good™, Danone Canada

United States

• Bloom Greens & Superfoods, Bloom Nu LLC
• CHOMPS, Chomps
• Downy® Rinse & Refresh™, Procter & Gamble
• e.l.f. Halo Glow Liquid Filter, e.l.f. Cosmetics
• Feastables Chocolate, Feastables
• Just for Men 1-Day Beard & Brow Color, Combe Incorporated
• Kristin Ess Hair, Maesa
• Lumē Deodorant, Lumē
• Liquid Death, Supplying Demand
• Magic Spoon® Protein Cereal, Magic Spoon®
• Mighty Patch, Church & Dwight
• Modelo Oro, Constellation Brands
• OLIPOP, OLIPOP PBC
• Olay Skincare Body Wash, Procter & Gamble
• Rascals™, Rascals International Limited
• Simply Spiked, Manufacturer: Molson Coors, Brand Owner: The Coca-Cola Company
• TEMPTATIONS™ Dry Cat Food, Mars Petcare
• The Most OREO OREO, Mondelez International
• Trü Frü, Trü Frü

These winners have set themselves apart by redefining the boundaries of innovation and consumer engagement within their respective categories. Each has successfully responded to emerging consumer needs, delivering solutions that inspire and resonate with diverse audiences.

“We’re thrilled to recognize this year’s Breakthrough Innovation Award winners, each of which exemplifies the power of bold thinking and consumer-centric design,” said Allison Paul, VP of BASES at NIQ. “In a time of significant disruption and rapid change, these brands have proven their ability to not only withstand challenges but to thrive and redefine their categories through meaningful innovation. They serve as a benchmark for what it means to succeed in today’s marketplace, and we’re excited to see how they continue to inspire and lead the industry forward.”

Last year, NIQ introduced the "Wavemakers" category—an honor recognizing promising new U.S. product launches that have demonstrated strong market velocities and potential for long-term success. These trailblazing innovations have successfully carved out white space in competitive categories, activated effectively, and met the job to be done, making them key players to watch in the years ahead.

• e.l.f. Glow Reviver Lip Oil, e.l.f Cosmetics
• International Delight® Cold Foam Creamer, Danone North America

The NIQ Breakthrough Innovation Awards serve as a testament to the achievements of these brands in creating innovative products that have significantly impacted the market.

For over a decade, the BASES Breakthrough Innovation Awards have spotlighted more than 900 products from around the globe that have transformed their categories through their standout consumer experiences. The 2024 winners continue this tradition of excellence, showcasing the ingenuity and creativity that drive the consumer goods industry forward.

For more information about the award winners, please visit NIQ’s Breakthrough Innovation Awards website.

About NIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

For more information, please visit www.niq.com

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