Industry insiders say that Twitter’s recent policy change allowing state-legal marijuana businesses to advertise and market on the platform is a positive development for the sector and may prompt other digital advertising platforms to reconsider their bans on cannabis promotion. Twitter is simultaneously enhancing its entry into American marijuana advertising through a promotional incentive for the sector. However, there are still some uncertainties regarding the specifics of what Twitter’s new marijuana advertising policy allows and prohibits.
In the opinion of Lisa Buffo, CEO and founder of the Cannabis Marketing Association, the move is a definite sign that marijuana is…
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