Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
VARELA AMELIA
   2. Issuer Name and Ticker or Trading Symbol
STEVEN MADDEN, LTD. [SHOO] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP of Wholesale and Retail
(Last)
(First)
(Middle)
C/O STEVEN MADDEN, LTD., 52-16 BARNETT AVENUE		 3. Date of Earliest Transaction (Month/Day/Year)
09/08/2005
(Street)

LONG ISLAND CITY,, NY 11104		 4. If Amendment, Date Original Filed(Month/Day/Year)
05/31/2006		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $0.0001 per share 09/08/2005   S   10,000 D $ 23.3606 10,000 D  
Common Stock, par value $0.0001 per share 03/15/2006   S   10,000 D $ 33.047 0 D  
Common Stock, par value $0.0001 per share 05/26/2006   A   30,000 (1) A $ 0 30,000 (2) D  
Common Stock, par value $0.0001 per share 11/08/2006   M   34,500 A $ 12.313 64,500 D  
Common Stock, par value $0.0001 per share 11/08/2006   S   34,500 D $ 39.013 30,000 D  
Common Stock, par value $0.0001 per share 09/15/2008   S   7,500 D $ 27.631 22,500 D  
Common Stock, par value $0.0001 per share 09/17/2008   S   7,500 D $ 27.44 15,000 D  
Common Stock, par value $0.0001 per share 12/17/2009   S   6,300 D $ 40.4515 8,700 D  
Common Stock, par value $0.0001 per share 12/17/2009   S   1,200 D $ 40.31 7,500 D  

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy) $ 12.313 (3) 07/06/2005   A   34,500 (3)   07/06/2006 07/06/2015 Common Stock 34,500 $ 0 34,500 D  
Stock Option (right to buy) $ 12.313 (3) 11/08/2006   M     34,500 (3) 07/06/2006 07/06/2015 Common Stock 34,500 $ 0 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
VARELA AMELIA
C/O STEVEN MADDEN, LTD.
52-16 BARNETT AVENUE
LONG ISLAND CITY,, NY 11104		       EVP of Wholesale and Retail  

Signatures

 /s/Amelia Varela   01/07/2010
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Reflects restricted stock approved for grant on March 26, 2006 under the Steven Madden, Ltd. Stock Incentive Plan (the "Plan"), which stock vests in four equal annual installments of 7,500 shares commencing on the first anniversary of the grant date, March 26, 2007, and continuing to vest on each anniversary of the grant date thereafter subject to forfeiture pursuant to the terms of the Plan.
(2) This Form 4 amends a Form 4 filed by the reporting person on May 31, 2006, which erroneously reported that the number of securities beneficially owned following the reported transaction was 60,000 rather than 30,000 (Table I - Column 5). This error has been corrected above.
(3) On July 6, 2005, the reporting person received an option to purchase 23,000 shares at an exercise price of $18.47. The exercise price and the number of shares of common stock underlying the option were adjusted as a result of a 3-for-2 stock dividend paid to all stockholders of record on May 11, 2006.

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