Table of Contents

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16 of the

Securities Exchange Act of 1934

 

6 February 2014

 

Commission File Number 1-10691

 

DIAGEO plc

(Translation of registrant’s name into English)

 

Lakeside Drive, Park Royal, London NW10 7HQ, England

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

 

 

Form 20-F  x

Form 40-F  o

 

 

Indicate by check mark whether the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

 

Indicate by check mark whether the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

 

This report on Form 6-K shall be deemed to be filed and incorporated by reference in the registration statements on Form F-3 (File No. 333-110804, 333-132732, 333-153488 and 333-179426) and registration statements on Form S-8 (File Nos. 333-169934, 333-162490, 333-153481, 333-154338 and 333-182315) and to be a part thereof from the date on which this report is furnished, to the extent not superseded by documents or reports subsequently filed or furnished.

 

 

 



Table of Contents

 

INDEX TO FORM 6-K

 

 

Page

Introduction

3

Presentation of financial information

3

Trademarks, trade names and market data

3

Cautionary statement concerning forward-looking statements

4

 

 

Selected Consolidated Financial Data

6

 

 

Capitalisation and Indebtedness

9

 

 

Business Review

10

Information presented

10

Recent developments

10

Trend information

10

Operating results for the six months ended 31 December 2013 compared with the six months ended 31 December 2012

11

Balance sheet

24

Liquidity and capital resources

24

Definitions and reconciliation of non-GAAP measures to GAAP measures

27

 

 

New International Financial Reporting Standards

32

 

 

Index to the Unaudited Condensed Financial Information for the six months ended 31 December 2013 and 31 December 2012

F-1

Unaudited condensed consolidated income statement

F-2

Unaudited condensed consolidated statement of comprehensive income

F-3

Unaudited condensed consolidated balance sheet

F-4

Unaudited condensed consolidated statement of changes in equity

F-5

Unaudited condensed consolidated statement of cash flows

F-6

Notes to the unaudited condensed consolidated financial information

F-7

 

 

Unaudited Computation of Ratio of Earnings to Fixed Charges

A-1

 

 

Signature

 

 

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INTRODUCTION

 

Diageo plc is a public limited company incorporated under the laws of England and Wales. As used herein, except as the context otherwise requires, the term ‘company’ refers to Diageo plc and the terms ‘group’ and ‘Diageo’ refer to the company and its consolidated subsidiaries. References used herein to ‘shares’ and ‘ordinary shares’ are, except where otherwise specified, to Diageo plc’s ordinary shares.

 

Presentation of financial information

Diageo plc’s fiscal year ends on 30 June. The company publishes its consolidated financial statements in pounds sterling. In this document, references to ‘pounds sterling’, ‘sterling’, ‘£’, ‘pence’ or ‘p’ are to UK currency, references to ‘US dollars’, ‘US$’, ‘$’ or ‘¢’ are to US currency and references to the ‘euro’ or ‘€’ are to the euro currency. For the convenience of the reader, this document contains translations of certain pounds sterling amounts into US dollars at specified rates, or, if not so specified, the noon buying rate in New York City for cable transfers in pounds sterling as certified for customs purposes by the Federal Reserve Bank of New York (the ‘noon buying rate’) on 31 December 2013 of £1 = $1.66. No representation is made that the pounds sterling amounts have been, could have been or could be converted into US dollars at the rates indicated or at any other rates.

 

Diageo’s condensed consolidated financial information has been prepared in accordance with IAS 34 ‘Interim Financial Reporting’ as adopted for use in the European Union (EU) and International Financial Reporting standards (IFRS) as issued by the International Accounting Standards Board (IASB). References to IFRS hereafter should be construed as references to both IFRS as adopted by the EU and IFRS as issued by the IASB. Unless otherwise indicated, all financial information contained in this document has been prepared in accordance with IFRS. This interim condensed consolidated financial information is unaudited and has been prepared on the basis of accounting policies consistent with those applied in the consolidated financial statements for the year ended 30 June 2013 except for the impact of adoption of new accounting standards and amendments to accounting standards explained in Note 1 and 15 to the financial information.

 

The business review, selected consolidated financial data and financial information included in this document for the six months ended 31 December 2013 and 31 December 2012 have been derived from the published Diageo interim condensed consolidated financial information.

 

The principal executive office of the company is located at Lakeside Drive, Park Royal, London NW10 7HQ, England and its telephone number is +44 (0)20 8978 6000.

 

Trademarks, trade names and market data

This report on Form 6-K includes names of Diageo’s products which constitute trademarks or trade names which Diageo owns or which others own and license to Diageo for use. All rights reserved. © Diageo plc 2014.

 

The market data and competitive set classifications are taken from independent industry sources in the markets in which Diageo operates.

 

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Cautionary statement concerning forward-looking statements

 

This document contains ‘forward-looking’ statements. These statements can be identified by the fact that they do not relate only to historical or current facts. In particular, forward-looking statements include all statements that express forecasts, expectations, plans, outlook and projections with respect to future matters, including trends in results of operations, margins, growth rates, overall market trends, the impact of changes in interest or exchange rates, the availability or cost of financing to Diageo, anticipated cost savings or synergies, expected investments, the completion of Diageo’s strategic transactions and restructuring programmes, anticipated tax rates, expected cash payments, outcomes of litigation, anticipated deficit reductions in relation to pension schemes and general economic conditions. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements, including factors that are outside Diageo’s control. These factors include, but are not limited to:

 

·                  changes in political or economic conditions in countries and markets in which Diageo operates, including changes in levels of consumer spending, failure of customer, supplier and financial counterparties or imposition of import, investment or currency restrictions;

·                  changes in consumer preferences and tastes, demographic trends or perceptions about health related issues, or contamination, counterfeiting or other circumstances which could harm the integrity or sales of Diageo’s brands;

·                  developments in any litigation or other similar proceedings (including with tax, customs and other regulatory authorities) directed at the drinks and spirits industry generally or at Diageo in particular, or the impact of a product recall or product liability claim on Diageo’s profitability or reputation;

·                  the effects of climate change and regulations and other measures to address climate change including any resulting impact on the cost and supply of water;

·                  changes in the cost or supply of raw materials, labour and/or energy;

·                  legal and regulatory developments, including changes in regulations regarding production, product liability, distribution, importation, labelling, packaging, consumption or advertising;

·                  changes in tax law, rates or requirements (including with respect to the impact of excise tax increases) or accounting standards; and changes in environmental laws, health regulations and the laws governing labour and pensions;

·                  the costs associated with monitoring and maintaining compliance with anti-corruption and other laws and regulations, and the costs associated with investigating alleged breaches of internal policies, laws or regulations, whether initiated internally or by external regulators, and any penalties or fines imposed as a result of any breaches;

·                  ability to maintain Diageo’s brand image and corporate reputation, and exposure to adverse publicity, whether or not justified, and any resulting impacts on Diageo’s reputation and the likelihood that consumers choose products offered by Diageo’s competitors;

·                  increased competitive product and pricing pressures and unanticipated actions by competitors that could impact Diageo’s market share, increase expenses and hinder growth potential; the effects of Diageo’s strategic focus on premium drinks, the effects of business combinations, partnerships, acquisitions or disposals, existing or future, and the ability to realise expected synergies and/or costs savings;

·                  Diageo’s ability to complete existing or future business combinations, restructuring programmes, acquisitions and disposals;

·                  contamination, counterfeiting or other events that could adversely affect the perception of Diageo’s brands;

·                  increased costs or shortages of talent;

·                  disruption to production facilities or business service centres, and systems change programmes, existing or future, and the ability to derive expected benefits from such programmes;

·                 changes in financial and equity markets, including significant interest rate and foreign currency exchange rate fluctuations and changes in the cost of capital, which may reduce or eliminate Diageo’s access to or increase the cost of financing or which may affect Diageo’s financial results and movements to the value of Diageo’s pension funds;

·                  renewal of supply, distribution, manufacturing or licence agreements (or related rights) and licences on favourable terms when they expire;

·                  technological developments that may affect the distribution of products or impede Diageo’s ability to protect its intellectual property rights.

 

All oral and written forward-looking statements made on or after the date of this document and attributable to Diageo are expressly qualified in their entirety by the above factors and the ‘Risk factors’ contained in the annual report on Form 20-F for the year ended 30 June 2013 filed with the US Securities and Exchange Commission (SEC). Any forward-looking statements made by or on behalf of Diageo speak only as of the date they are made. Diageo does not undertake to update forward-looking statements to reflect any changes in Diageo’s expectations with regard thereto or any changes in events, conditions or circumstances on which any such statement is based. The reader should, however, consult any additional disclosures that Diageo may make in any documents which it publishes and/or files with the SEC. All readers, wherever located, should take note of these disclosures.

 

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This document includes names of Diageo’s products, which constitute trademarks or trade names which Diageo owns, or which others own and license to Diageo for use. All rights reserved. © Diageo plc 2014.

 

The information in this document does not constitute an offer to sell or an invitation to buy shares in Diageo plc or an invitation or inducement to engage in any other investment activities.

 

This document includes information about Diageo’s target debt rating. A security rating is not a recommendation to buy, sell or hold securities and may be subject to revision or withdrawal at any time by the assigning rating organisation. Each rating should be evaluated independently of any other rating.

 

Past performance cannot be relied upon as a guide to future performance.

 

The contents of the company’s website (www.diageo.com) should not be considered to form part of or be incorporated into this document.

 

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SELECTED CONSOLIDATED FINANCIAL DATA

 

The selected consolidated financial data set out below has been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted for use in the European Union (EU) and IFRS as issued by the International Accounting Standards Board (IASB) and should be read in conjunction with, and are qualified in their entirety by reference to, the unaudited financial information and notes presented elsewhere in this document and to Diageo’s annual report on Form 20-F for the year ended 30 June 2013.

 

The following table presents selected consolidated financial data for Diageo: for the six months ended 31 December 2013 and 31 December 2012 and as at the respective period ends, derived from the unaudited interim condensed consolidated financial information presented elsewhere in this document; and for the five years ended 30 June 2013 and as at the respective year ends, derived from Diageo’s consolidated financial statements audited by Diageo’s independent auditor and as restated to reflect adjustments arising from the adoption of new accounting standards and amendments to accounting standards. The unaudited interim condensed consolidated financial information, in the opinion of Diageo management, includes all adjustments, consisting solely of normal, recurring adjustments, necessary to present fairly the information contained therein. The results of operations for the six months ended 31 December 2013 are not necessarily indicative of the results for the year ending 30 June 2014.

 

 

 

Six months ended 31 December

 

Year ended 30 June

 

 

 

2013

 

2013

 

2012

 

2013

 

2012

 

2011

 

2010

 

2009

 

Income statement

 

 

 

 

 

(restated)

 

(restated)

 

(restated)

 

(restated)

 

(restated)

 

(restated)

 

data(1)(2)(8)

 

$ million

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

Sales

 

13,303

 

8,014

 

8,131

 

15,276

 

14,392

 

13,043

 

12,793

 

12,125

 

Operating profit

 

3,386

 

2,040

 

2,017

 

3,380

 

3,108

 

2,552

 

2,538

 

2,381

 

Profit for the period

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Continuing operations(3)

 

2,898

 

1,746

 

1,577

 

2,550

 

2,032

 

1,960

 

1,727

 

1,669

 

Discontinued operations(4)

 

(153

)

(92

)

 

 

(11

)

 

(19

)

2

 

Total profit for the period(3)

 

2,745

 

1,654

 

1,577

 

2,550

 

2,021

 

1,960

 

1,708

 

1,671

 

 

Per share data

 

$

 

pence

 

pence

 

pence

 

pence

 

pence

 

pence

 

pence

 

Dividend per share(5)

 

0.33

 

19.7

 

18.1

 

47.4

 

43.5

 

40.4

 

38.1

 

36.1

 

Earnings per share

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Continuing operations(3)

 

1.12

 

67.5

 

60.8

 

98.0

 

76.6

 

74.3

 

65.2

 

63.3

 

Discontinued operations(4)

 

(0.06

)

(3.7

)

 

 

(0.4

)

 

(0.8

)

0.1

 

Basic earnings per share

 

1.06

 

63.8

 

60.8

 

98.0

 

76.2

 

74.3

 

64.4

 

63.4

 

Diluted

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Continuing operations(3)

 

1.11

 

67.2

 

60.4

 

97.4

 

76.2

 

74.1

 

65.1

 

63.1

 

Discontinued operations(4)

 

(0.06

)

(3.7

)

 

 

(0.4

)

 

(0.8

)

0.1

 

Diluted earnings per share

 

1.05

 

63.5

 

60.4

 

97.4

 

75.8

 

74.1

 

64.3

 

63.2

 

 

 

 

million

 

million

 

million

 

million

 

million

 

million

 

million

 

million

 

Average shares

 

2,507

 

2,507

 

2,501

 

2,502

 

2,495

 

2,493

 

2,486

 

2,485

 

 

 

 

As at 31 December

 

As at 30 June

 

 

 

2013

 

2013

 

2012

 

2013

 

2012

 

2011

 

2010

 

2009

 

 

 

 

 

 

 

(restated)

 

(restated)

 

(restated)

 

(restated)

 

(restated)

 

(restated)

 

Balance sheet data(1)(2)(8)

 

$ million

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

Total assets

 

40,247

 

24,245

 

23,240

 

24,991

 

22,269

 

19,720

 

19,394

 

17,969

 

Net assets

 

13,343

 

8,038

 

7,431

 

8,088

 

6,792

 

5,959

 

4,762

 

3,855

 

Net borrowings(6)

 

15,099

 

9,096

 

7,891

 

8,403

 

7,573

 

6,480

 

6,980

 

7,443

 

Equity attributable to the parent company’s equity shareholders

 

11,763

 

7,086

 

6,327

 

7,036

 

5,588

 

5,245

 

4,007

 

3,169

 

Share capital(7)

 

1,323

 

797

 

797

 

797

 

797

 

797

 

797

 

797

 

 

This information should be read in conjunction with the notes on pages 7 to 8. Comparative figures have been restated following the adoption of IFRS 11 and the amendment to IAS 19. See Note 1 and 15 to the financial information.

 

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Notes to the selected consolidated financial data

 

(1) IFRS accounting policies The unaudited condensed consolidated financial information for the six months ended 31 December 2013 has been prepared in accordance with IAS 34 ‘Interim Financial Reporting’ as issued by the International Accounting Standards Board (IASB) and adopted for use in the European Union.

 

(2) Impact of new accounting standards and amendments to accounting standards As reported in Note 1 to the financial information, the group has adopted IFRS 11 and the amendment to IAS 19.

 

IFRS 11 has changed the accounting for certain joint arrangements which were formerly consolidated on a line by line basis but now the group’s net share of their net income is included in the line ‘Share of profits of associates after tax’. IAS 19 changes the calculation of the amounts for post employment arrangements included in operating profit, finance charges and the statement of comprehensive income. All comparative information has been restated.

 

The adoption of the changes reduced sales for the six months ended 31 December 2012 by £104 million (year ended 30 June 2013 – £211 million; 2012 – £202 million; 2011 – £189 million; 2010 – £165 million; 2009 – £158 million), reduced net profit for the six months ended 31 December 2012 by £24 million (year ended 30 June 2013 – £44 million; 2012 – £51 million; 2011 – £57 million; 2010 – £35 million; 2009 – £35 million) and reduced basic earnings per share for the six months ended 31 December 2012 by 0.7 pence (year ended 30 June 2013 – 1.3 pence; 2012 – 1.6 pence; 2011 – 1.9 pence; 2010 – 1.1 pence; 2009 – 1.2 pence). The impact on the balance sheet data is not material.

 

(3) Exceptional items Exceptional items are charges or credits which, in management’s judgement, need to be disclosed by virtue of their size or incidence in order for the user to obtain a proper understanding of the financial information. Such items are included within the income statement caption to which they relate. An analysis of exceptional items is as follows:

 

 

 

Six months ended
31 December

 

Year ended 30 June

 

 

 

2013

 

2012

 

2013

 

2012

 

2011

 

2010

 

2009

 

 

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

£ million

 

Items included in operating profit

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Restructuring programmes

 

(20

)

(4

)

(69

)

(96

)

(111

)

(142

)

(170

)

Pension changes — past service credits

 

 

20

 

20

 

115

 

 

 

 

Brand impairment

 

 

 

(50

)

(59

)

(39

)

(35

)

 

Duty settlements

 

 

 

 

 

(127

)

 

 

SEC settlement

 

 

 

 

 

(12

)

 

 

 

 

(20

)

16

 

(99

)

(40

)

(289

)

(177

)

(170

)

Non-operating items

 

138

 

 

(83

)

147

 

(14

)

(15

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Items included in taxation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tax (charge)/credit on exceptional operating items

 

3

 

(2

)

27

 

19

 

51

 

39

 

37

 

Tax on non-operating items

 

 

 

28

 

 

3

 

10

 

 

Loss of future tax amortisation

 

 

 

 

(524

)

 

 

 

Settlements with tax authorities

 

 

 

 

 

66

 

 

155

 

 

 

3

 

(2

)

55

 

(505

)

120

 

49

 

192

 

Exceptional items included in continuing operations

 

121

 

14

 

(127

)

(398

)

(183

)

(143

)

22

 

Discontinued operations net of taxation (note 4)

 

(92

)

 

 

(11

)

 

(19

)

2

 

Exceptional items

 

29

 

14

 

(127

)

(409

)

(183

)

(162

)

24

 

 

(4) Discontinued operations In the six months ended 31 December 2013 discontinued operations represented a charge after taxation of £92 million (year ended 30 June 2012 — £11 million; 2010 — £19 million) in respect of the settlement of the litigation in Australia and New Zealand and anticipated future payments to thalidomide injured individuals and thalidomide organisations. In the year ended 30 June 2009 discontinued operations are in respect of the packaged food business (Pillsbury sold 31 October 2001).

 

(5) Dividends The board expects that Diageo will pay an interim dividend in April and a final dividend in October of each year. Approximately 40% of the total dividend in respect of any financial year is expected to be paid as an interim dividend and approximately 60% as a final dividend. The payment of any future dividends, subject to shareholder approval, will depend upon Diageo’s earnings, financial condition and such other factors as the board deems relevant. Proposed dividends are not considered to be a liability until they are approved by the board for the interim dividend and by the shareholders at the annual general meeting for the final dividend.

 

The table below sets out the amounts of interim, final and total cash dividends paid by the company on each ordinary share. The dividends are translated into US dollars per ADS (each ADS representing four ordinary shares) at the actual rate on each of the respective dividend payment dates.

 

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Six months ended
31 December

 

Year ended 30 June

 

 

 

 

 

2013

 

2012

 

2013

 

2012

 

2011

 

2010

 

2009

 

 

 

 

 

pence

 

pence

 

pence

 

pence

 

pence

 

pence

 

pence

 

Per ordinary share

 

Interim

 

19.7

 

18.1

 

18.1

 

16.6

 

15.5

 

14.6

 

13.9

 

 

 

Final

 

 

 

29.3

 

26.9

 

24.9

 

23.5

 

22.2

 

 

 

Total

 

19.7

 

18.1

 

47.4

 

43.5

 

40.4

 

38.1

 

36.1

 

 

 

 

 

 

$

 

$

 

$

 

$

 

$

 

$

 

$

 

Per ADS

 

Interim

 

1.30

 

1.10

 

1.10

 

1.05

 

1.01

 

0.89

 

0.82

 

 

 

Final

 

 

 

1.89

 

1.72

 

1.59

 

1.48

 

1.45

 

 

 

Total

 

1.30

 

1.10

 

2.99

 

2.77

 

2.60

 

2.37

 

2.27

 

 

Note: The interim dividend for the six months ended 31 December 2013 will be paid on 7 April 2014, and payment to US ADR holders will be made on 10 April 2014. In the table above, an exchange rate of £1 = 1.65 has been assumed for this dividend, but the exact amount of the payment to US ADR holders will be determined by the rate of exchange on 7 April 2014.

 

(6) Net borrowings definition Net borrowings are defined as gross borrowings (short term borrowings and long term borrowings plus finance lease liabilities plus interest rate hedging instruments, cross currency interest rate swaps and funding foreign currency forwards and swaps used to manage borrowings) less cash and cash equivalents.

 

(7) Share capital During the year ended 30 June 2009 the company purchased 38 million ordinary shares for cancellation or to be held as treasury shares at a cost of £354 million as part of a share buyback programme.

 

(8) Exchange rates A substantial portion of the group’s assets, liabilities, revenues and expenses is denominated in currencies other than pounds sterling. For the convenience of the reader, selected consolidated financial information for the six months ended 31 December 2013 has been translated into US dollars at the noon buying rate on 31 December 2013 of £1 = $1.66.

 

The following table shows period end and average US dollar/pound sterling noon buying exchange rates, for the periods indicated, expressed in US dollars per £1.

 

 

 

Six months ended
31 December

 

Year ended 30 June

 

 

 

2013

 

2012

 

2013

 

2012

 

2011

 

2010

 

2009

 

 

 

$

 

$

 

$

 

$

 

$

 

$

 

$

 

Period/year end

 

1.66

 

1.63

 

1.52

 

1.57

 

1.61

 

1.50

 

1.65

 

Average rate*

 

1.60

 

1.60

 

1.57

 

1.59

 

1.59

 

1.57

 

1.60

 

 


* The average of the noon buying rates on the last business day of each month during the six months ended 31 December and during the years ended 30 June.

 

The average exchange rate for the period 1 January to 31 January 2014 was £1=$1.65 and the noon buying rate on 31 January 2014 was £1=$1.65.

 

These rates have been provided for information only. They are not necessarily the rates that have been used in this document for currency translations or in the preparation of the consolidated financial information. See Note 2 to the unaudited condensed consolidated financial information for the actual rates used in the preparation of the consolidated financial information.

 

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CAPITALISATION AND INDEBTEDNESS

 

The following table sets out on an IFRS basis the unaudited capitalisation of Diageo as at 31 December 2013:

 

 

 

31 December 2013

 

 

 

£ million

 

Short term borrowings and bank overdrafts (including current portion of long term borrowings)

 

3,007

 

 

 

 

 

Long term borrowings

 

 

 

Due from one to five years

 

3,525

 

Due after five years

 

3,191

 

 

 

6,716

 

Finance lease obligations

 

299

 

Non-controlling interests

 

952

 

 

 

 

 

Equity attributable to the equity shareholders of the parent company

 

 

 

Share capital

 

797

 

Share premium

 

1,344

 

Capital redemption reserve

 

3,146

 

Fair value, hedging and exchange reserve

 

(606

)

Own shares

 

(2,241

)

Other retained earnings

 

4,646

 

 

 

7,086

 

Total capitalisation

 

18,060

 

 

Notes

 

(1)                                 At 31 December 2013, the group had cash and cash equivalents of £891 million.

 

(2)                                 At 31 December 2013, 2,754,201,224 ordinary shares of 28 101/108 pence each were issued, all of which were fully paid, including shares issued, shares issued and held in employee share trusts and those held as treasury shares.

 

(3)                                 On 3 July 2013 Diageo Holdings Netherlands B.V., a wholly owned subsidiary of Diageo, agreed to issue a conditional back-stop guarantee to Standard Chartered Bank for $135 million (£81 million). This guarantee was subsequently issued. Apart from this there have been no material changes to the performance guarantees or indemnities to third parties from those reported in Diageo’s Annual Report on Form 20-F for the year ended 30 June 2013.

 

(4)                                 Since 31 December 2013 no shares have been acquired by Diageo as part of the share buyback programs or to be held as treasury shares for hedging share scheme grants provided to employees.

 

(5)                                 On 31 January 2014, Diageo acquired an additional 2.41% equity share (3.5 million shares) in USL through an on-market purchase on the Bombay Stock Exchange at a cost of INR 2474 per share totalling INR 8.7 billion (£85 million). This brought the aggregate equity stake held by Diageo to 28.78% of USL.

 

(6)                                 Save as disclosed above there has been no material change since 31 December 2013 in the group’s net borrowings, performance guarantees, indemnities and capitalisation.

 

9



Table of Contents

 

BUSINESS REVIEW

 

Information presented

 

Diageo is the world’s leading premium drinks business and operates on an international scale selling all types of beverage alcohol. It is one of a small number of premium drinks companies that operate globally across spirits, beer and wine.

 

The following discussion is based on Diageo’s results for the six months ended 31 December 2013 compared with the six months ended 31 December 2012.

 

Impact of new accounting standards

In the six months ended 31 December 2013, the group has adopted IFRS 11 and the amendment to IAS 19. As a consequence, comparative prior period figures have been restated. See Note 1 and 15 to the condensed consolidated financial statements.

 

Revised segmental information for prior reporting periods

In the year ended 30 June 2013, Diageo changed its internal reporting structure to reflect changes made to management responsibilities. As a result of this change, Diageo reports the following geographical segments both for management reporting purposes and in the external financial statements: North America; Western Europe; Africa, Eastern Europe and Turkey; Latin America and Caribbean; Asia Pacific and Corporate. As a consequence of these changes, comparative prior period figures have been restated. Restated segmental information for volume, sales, net sales, marketing spend and operating profit before exceptional items for prior periods with a reconciliation to previously reported figures are provided in ‘Definitions and reconciliations of non-GAAP measures to GAAP measures’ on page 29.

 

Recent developments

 

On 30 January 2014, Diageo announced its plan to de-layer the organisation and deliver further operating efficiencies. Restructuring costs, expected to be reported as an exceptional charge, will be between £200 million and £250 million. It is expected that there will be some impact on cash flow in the six months ending 30 June 2014 but the significant cash expenditure in respect of the restructuring will be in the year ending 30 June 2015.

 

On 31 January 2014, Diageo acquired an additional 2.41% equity share (3.5 million shares) in USL through an on-market purchase on the Bombay Stock Exchange at a cost of INR 2474 per share totalling INR 8.7 billion (£85 million). This brought the aggregate equity stake held by Diageo to 28.78% of USL.

 

Trend information

 

Ivan Menezes, Chief Executive of Diageo, commenting on the six months ended 31 December 2013 said:

 

“We have continued to demonstrate the strength of our broad portfolio and diverse global business in a period which saw a more challenging emerging market environment.  Sustained performance in the US and improved performance in Western Europe enabled Diageo to absorb the current challenges in some of our emerging markets. We reacted quickly to the changing emerging market environment, reducing inventory levels in several key markets, which led to a weaker Q2, and tightly managing our cost base to deliver improved operating margins in line with our expectations. We continued to invest in the business increasing marketing spend ahead of net sales growth and keeping our strong focus on innovation and route to consumer improvements.

 

In the first half the organisation has aligned behind the six key performance drivers which I identified when I was appointed CEO; premium core brands, reserve, innovation, route to consumer, cost and talent. This clarity of focus at a market level enables me to take the changes I have already made to the operating model to the next level. Over the next two months we will set out detailed plans to simplify our processes and de-layer our organisation. This will create a more agile, accountable and effective organisation to deliver our performance ambition. I expect this to deliver cost savings of £200 million a year by the end of fiscal 2017.

 

We do expect some top line improvement in the second half and our focus across the business on the six key performance drivers means that even though some markets may remain challenging, this business is in good shape for the medium and long term and we remain committed to achieving our performance ambition.”

 

The above comments were made by Ivan Menezes, Chief Executive of Diageo, in connection with the release of the Interim Announcement published on 30 January 2014.

 

10



Table of Contents

 

Operating results for the six months ended 31 December 2013 compared with the six months ended 31 December 2012

 

 

 

Six months ended

 

Six months ended

 

 

 

31 December 2013

 

31 December 2012

 

 

 

 

 

(restated)

 

Summary consolidated income statement

 

£ million

 

£ million

 

Sales

 

8,014

 

8,131

 

Excise duties

 

(2,082

)

(2,156

)

Net sales

 

5,932

 

5,975

 

Operating costs before exceptional items

 

(3,872

)

(3,974

)

Operating profit before exceptional items

 

2,060

 

2,001

 

Exceptional operating items

 

(20

)

16

 

Operating profit

 

2,040

 

2,017

 

Non-operating items

 

138

 

 

Net finance charges

 

(225

)

(229

)

Share of associates’ profits after tax

 

181

 

140

 

Profit before taxation

 

2,134

 

1,928

 

Taxation

 

(388

)

(351

)

Profit from continuing operations

 

1,746

 

1,577

 

Discontinued operations

 

(92

)

 

Profit for the period

 

1,654

 

1,577

 

 

 

 

 

 

 

Attributable to:

 

 

 

 

 

Equity shareholders of the parent company

 

1,599

 

1,521

 

Non-controlling interests

 

55

 

56

 

 

 

1,654

 

1,577

 

 

Sales and net sales

On a reported basis, sales decreased by £117 million from £8,131 million in the six months ended 31 December 2012 to £8,014 million in the six months ended 31 December 2013 and net sales decreased by £43 million from £5,975 million in the six months ended 31 December 2012 to £5,932 million in the six months ended 31 December 2013. Exchange rate movements decreased reported sales by £143 million and reported net sales by £86 million. Disposals decreased reported sales by £179 million and reported net sales by £143 million.

 

Operating costs before exceptional items

On a reported basis, operating costs before exceptional items decreased by £102 million from £3,974 million in the six months ended 31 December 2012 to £3,872 million in the six months ended 31 December 2013 due to a decrease in cost of sales of £64 million from £2,248 million to £2,184 million, a decrease in marketing spend of £15 million from £918 million to £903 million, and a decrease in other operating expenses before exceptional costs of £23 million, from £808 million to £785 million. Exchange rate movements benefited total operating costs before exceptional items by £32 million.

 

Exceptional operating items

Exceptional operating charges of £20 million in the six months ended 31 December 2013 comprised £3 million (2012 £nil) in respect of the Supply excellence restructuring programme and £17 million (2012 £4 million) for the restructuring of the group’s supply operations in Ireland.

 

In the six months ended 31 December 2012 exceptional operating items also included a gain of £20 million in respect of changes to future pension increases for the Diageo Guinness Ireland Group Pension Scheme.

 

In the six months ended 31 December 2013 total restructuring cash expenditure was £41 million (2012 — £34 million). An exceptional charge of approximately £70 million is expected to be incurred in the year ending 30 June 2014 in respect of the Supply excellence review and the restructuring of the group’s supply operations in Ireland, and the cash expenditure in respect of these programmes is expected to be approximately £75 million.

 

Operating profit

Reported operating profit for the six months ended 31 December 2013 increased by £23 million to £2,040 million from £2,017 million in the comparable prior period. Before exceptional operating items, operating profit for the six months ended 31 December 2013 increased by £59 million to £2,060 million from £2,001 million in the comparable prior  period. Exchange rate movements decreased both operating profit and operating profit before exceptional items for the six months ended 31 December 2013 by £54 million. Acquisitions increased reported operating profit by £22 million and disposals decreased reported operating profit by £38 million.

 

11



Table of Contents

 

Non-operating items

In the six months ended 31 December 2013 non-operating items of £138 million included a gain of £140 million following the acquisition of additional equity shares in United Spirits Limited (USL) which increased the group’s equity interest in USL from 10.04% to 25.02% and triggered a change in accounting from available-for-sale investments to associates. As a result, the accumulated fair value movements, in respect of the 10.04% holding in USL, previously reported in other comprehensive income were recycled to the income statement.

 

Net finance charges

Net finance charges amounted to £225 million in the six months ended 31 December 2013 (2012 — £229 million).

 

Net interest charge decreased by £13 million from £201 million in the comparable prior period to £188 million in the six months ended 31 December 2013. The effective interest rate was 4.1% (2012 — 4.9%) in the six months ended 31 December 2013 and average net borrowings increased by £1,016 million compared to the comparable prior period. For the calculation of effective interest rate, the net interest charge excludes fair value adjustments to derivative financial instruments and borrowings and average monthly net borrowings include the impact of interest rate swaps that are no longer in a hedge relationship but exclude the market value adjustment for cross currency interest rate swaps.

 

Net other finance charges for the six months ended 31 December 2013 were £37 million (2012 — £28 million). There was a decrease of £15 million in finance charges in respect of post employment plans from £22 million in the six months ended 31 December 2012 to £7 million in the six months ended 31 December 2013. Other finance charges also included £3 million (2012 — £6 million) in respect of the unwinding of discounts on liabilities and a hyperinflation adjustment of £27 million (2012 — £2 million) in respect of the group’s Venezuela operations.

 

Associates

The group’s share of associates’ profits after interest and tax was £181 million for the six months ended 31 December 2013 compared to £140 million in the comparable prior period. Diageo’s 34% equity interest in Moët Hennessy contributed £164 million (2012 — £132 million) to share of associates’ profits after interest and tax.

 

Profit before taxation

Profit before taxation increased by £206 million from £1,928 million in the comparable prior period to £2,134 million in the six months ended 31 December 2013.

 

Taxation

The reported tax rate remained unchanged at 18.2% in the six months ended 31 December 2013 compared to the comparable prior period. The tax rate before exceptional items for the six months ended 31 December 2013 was 19.4% compared with 18.3% in the six months ended 31 December 2012. In the six months ended 31 December 2013 an increase in the hyperinflation charge for Venezuela which is not tax deductible, and an increase in the proportional share of profit from Venezuela impacted the tax charge for the period. Excluding the group’s Venezuelan operation, the tax rate before exceptional items was 17.9%, and it is expected that it will remain at approximately 18%.

 

Discontinued operations

Discontinued operations in the six months ended 31 December 2013 represented a charge after taxation of £92 million (2012 — £nil) in respect of the settlement of the litigation in Australia and New Zealand (£51 million) and anticipated future payments to thalidomide injured individuals and thalidomide organisations (£41 million). It is anticipated that approximately £65 million will be paid in the year ending 30 June 2014.

 

Exchange rate and other movements

Exchange rate movements are calculated by retranslating the prior period results as if they had been generated at the current period exchange rates. The difference is excluded from organic growth. The estimated effect of exchange rate and other movements on profit before exceptional items and taxation for the six months ended 31 December 2013 is set out in the table below.

 

 

 

Gains/(losses)

 

 

 

£ million

 

Operating profit before exceptional items

 

 

 

Translation impact

 

(9

)

Transaction impact

 

(45

)

Total exchange effect on operating profit before exceptional items

 

(54

)

Interest and other finance charges

 

 

 

Net finance charges — translation impact

 

1

 

Mark to market impact of IAS 39 on interest expense

 

1

 

Impact of IAS 21 and IAS 39 on other finance charges

 

(1

)

Associates — translation impact

 

9

 

Total effect on profit before exceptional items and taxation

 

(44

)

 

12



Table of Contents

 

 

 

Six months ended

 

Six months ended

 

 

 

31 December 2013

 

31 December 2012

 

Exchange rates

 

 

 

 

 

Translation  £1 =

 

$

1.60

 

$

1.60

 

Transaction £1 =

 

$

1.58

 

$

1.59

 

Translation  £1 =

 

1.18

 

1.25

 

Transaction £1 =

 

1.23

 

1.21

 

 

The results for the six months ended 31 December 2013 include net sales and operating profit attributable to Venezuela of £294 million (2012 — £126 million) and £204 million (2012 — £68 million), respectively. Cash and cash equivalents include £291 million denominated in Venezuelan bolivar as at 31 December 2013. A change in the exchange rate from $1 = VEF9 (£1 = VEF14.9) to $1 = VEF19 (£1 = VEF30.4) would, for the six months ended 31 December 2013, reduce net sales by £149 million (2012 — £66 million), operating profit by £108 million (2012 — £35 million) and cash and cash equivalents by £148 million. In the calculation of organic growth for the six months ended 31 December 2013, the group’s Venezuelan operations have been translated at a rate of $1 = VEF19 (£1 = VEF30.4) to ensure currency controls do not materially distort the group’s performance. The rate of $1 = VEF19 is derived from the consolidation rate of $1 = VEF9 adjusted by inflation.

 

Dividend

An interim dividend of 19.7 pence per share will be paid to holders of ordinary shares and ADRs on the register as of 28 February 2014. This represents an increase of 9% on last year’s interim dividend. The interim dividend will be paid to shareholders on 7 April 2014. Payment to US ADR holders will be made on 10 April 2014. A dividend reinvestment plan is available in respect of the interim dividend and the plan notice date is 14 March 2014.

 

Analysis by reporting segments

 

The organic movements for volume, net sales, marketing spend and operating profit before exceptional items by reporting segment for the six months ended 31 December 2013 were as follows:

 

Organic growth by region

 

Volume
%

 

Net sales
%

 

Marketing spend
%

 

Operating profit*
%

 

North America

 

(2

)

5

 

5

 

8

 

Western Europe

 

(2

)

(1

)

(2

)

(3

)

Africa, Eastern Europe and Turkey

 

(4

)

2

 

8

 

(4

)

Latin America and Caribbean

 

(2

)

8

 

8

 

10

 

Asia Pacific

 

(4

)

(6

)

(3

)

(4

)

Diageo**

 

(3

)

2

 

3

 

3

 

 


*   Operating profit excluding exceptional items.

** Including Corporate.

 

Corporate revenue and costs

 

Net sales were £42 million in the period ended 31 December 2013, flat relative to the comparable prior period. Net operating charges were £67 million in the period ended 31 December 2013 (2012 — £72 million). The reduction comprised, a £6 million decrease in corporate costs, less a £1 million adverse exchange rate movement.

 

13



Table of Contents

 

North America

 

Larry Schwartz, President, Diageo North America, commenting on the six months ended 31 December 2013, said:

 

Our North American business has delivered a strong set of results in a market where economic recovery has been uneven. Net sales grew 5% with 7ppts of positive price/mix, driven by price increases, favourable mix in US spirits and new innovation launches. Our reserve brands grew 26%, driven by Cîroc, Bulleit, Ketel One vodka and Johnnie Walker which gained a point of share and consolidated its leadership position in the category. Smirnoff’s volume declined as it maintained its price position in an increasingly competitive standard vodka category. Our leadership in innovation continued to be a key driver of growth with a number of current and prior year launches amongst the strongest performers in innovation in the United States. Diageo Canada has been affected by economic slowdown as well as a decline in ready to drink and Baileys. While DGUSA net sales declined 10% as a result of destocking in the pouch segment, Guinness was back in growth as our new marketing campaign reinvigorated the brand. Marketing investment was up 5% and focused on key brands such as Guinness and Johnnie Walker and our reserve brands. We have continued to build on our already strong route to market, covering more retail outlets and increasing dedicated resources. Our strong price/mix drove gross margin expansion and overheads were reduced, resulting in an operating margin expansion of 1.3ppts.

 

 

 

Six months
ended 31
December 2012
(restated)

£ million

 

Exchange
£ million

 

Acquisitions
and
disposals
£ million

 

Organic
movement

£ million

 

Six months
ended 31
December 2013

£ million

 

Reported
movement

%

 

Key financials:

 

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

1,942

 

(9

)

(111

)

82

 

1,904

 

(2

)

Marketing spend

 

299

 

(1

)

(18

)

13

 

293

 

(2

)

Operating profit before exceptional items

 

822

 

 

(31

)

60

 

851

 

4

 

Exceptional items

 

 

 

 

 

 

 

 

(1

)

 

 

Operating profit

 

822

 

 

 

 

 

 

 

850

 

3

 

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

Key markets and categories:

 

 

 

 

 

 

 

North America

 

(2

)

5

 

(2

)

 

 

 

 

 

 

 

 

US Spirits & Wines

 

(1

)

6

 

(1

)

DGUSA

 

(8

)

(10

)

(10

)

Canada

 

(3

)

(1

)

(7

)

 

 

 

 

 

 

 

 

Spirits**

 

(2

)

5

 

(1

)

Beer

 

(3

)

 

(1

)

Wine

 

(3

)

5

 

5

 

Ready to drink

 

(10

)

(17

)

(30

)

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

The strategic brands**:

 

 

 

 

 

 

 

Johnnie Walker

 

1

 

13

 

13

 

Crown Royal

 

(3

)

1

 

 

Buchanan’s

 

18

 

19

 

19

 

Smirnoff

 

(7

)

(5

)

(5

)

Ketel One vodka

 

4

 

7

 

7

 

Cîroc

 

16

 

18

 

18

 

Captain Morgan

 

2

 

3

 

2

 

Baileys

 

(1

)

2

 

1

 

Tanqueray

 

(4

)

(3

)

(3

)

Guinness

 

1

 

4

 

3

 

 


*                 Organic equals reported movement for volume except for North America (7)%, US Spirits & Wines (7)%, Canada (5)%, spirits (7)% and ready to drink (17)%, reflecting the disposal of Nuvo and the termination of the Jose Cuervo distribution agreement.

**          Spirits brands excluding ready to drink.

 

·                  In US Spirits & Wines, which grew net sales 6% with 7ppts of positive price/mix, super and ultra premium segments and new innovation launches fuelled growth. Weaker volume in Smirnoff was the main driver of the 1% volume decline. Good performance from the Smirnoff Sorbet line and the extension of the Confectionary line was not enough to offset a decline in the Smirnoff core variant, whose price premium in an increasingly price competitive segment has impacted volume. Net sales of Johnnie Walker grew 16% on the back of increased marketing investment and the successful launches of new super premium variants such as Johnnie Walker Platinum Label and Johnnie Walker Gold Label Reserve. Crown Royal and Bulleit continued to perform well in the growing North American whiskey category. Crown Royal grew net sales 1% after lapping last year’s launch of Crown Royal Maple Finished, Bulleit outperformed the category and grew net sales 59%. Ketel One vodka and Cîroc grew ahead of the vodka category with Ketel One vodka net sales up 7% driven by the new ‘Ketel One vodka of substance’ campaign and Cîroc up 16% following the successful launch of Cîroc Amaretto.  Don Julio continued to perform strongly as net sales grew 25%, and gained share. Buchanan’s volume and net sales grew double digit through its continued focus on the Hispanic community. Net sales growth in the second quarter benefited from the shipment of Captain Morgan white rum ahead of the launch in January.

 

14



Table of Contents

 

·                  In Canada, net sales were impacted by the weaker economy. Guinness and Cîroc grew while weakness in ready to drink and Baileys led to net sales decline of 1%.

·                  In DGUSA net sales were down 10% driven by category decline and destocking in the pouch segment, weakness in Smirnoff Ice, which continued to face competition from innovation in beer, and in Red Stripe. However, Guinness improved its performance and grew net sales 2%, benefiting from increased marketing investment on a new campaign.

·                  Marketing investment was up 5%, largely driven by increases in spend on premium core and reserve brands. Investment was focused on Johnnie Walker’s super and ultra premium variants with the ‘Keep walking’ campaign aimed at maintaining the brand’s relevance for a new generation of consumers, and on Guinness largely driven by the ‘Basketball’ national television  commercial which generated 18 million views on YouTube. We increased media spend on proven campaigns such as the Crown Royal ‘Reign on’ campaign, ‘Luck be a lady’ campaign for Cîroc and launched the first Hispanic marketing programme for Captain Morgan, ‘Noches del capitan’, which contributed to making the brand popular amongst Hispanic male consumers. Marketing investment in our reserve portfolio grew 10% driven by increased commercial activation in Don Julio and support of the launch of Cîroc Amaretto.

 

Western Europe

 

John Kennedy, President, Diageo Western Europe, commenting on the six months ended 31 December 2013, said:

 

The improvement in performance we delivered in the first quarter has continued through the half as a result of investment in brands and markets and successful innovation. The net sales decline of 1% was largely driven by the tough economic environment in Southern Europe and Ireland, where the beer market continues to decline. Great Britain and France both grew in this half and Germany continues to perform well. We continue to pursue our strategy to invest behind our premium core brands, our innovation agenda and our reserve portfolio. Overall marketing investment declined broadly in line with net sales, we have delivered greater efficiency in marketing spend and increased our media spend especially on Captain Morgan and Tanqueray which were the best performing brands in the region. Our upweighted investment on Cîroc, Johnnie Walker, Zacapa and Talisker has been an important driver of the continued double digit growth of our reserve brands. Innovation was a key contributor to Western Europe’s improved performance, as we invested behind recent multi-country launches such as Baileys Chocolat Luxe and Parrot Bay Frozen Pouches, and sustained prior year launches. These results show we have the strategy to capture the growth opportunities in the region.”

 

 

 

Six months
ended 31
December 2012
(restated)

£ million

 

Exchange
£ million

 

Acquisitions
and
disposals
£ million

 

Organic
movement

£ million

 

Six months
ended 31
December 2013

£ million

 

Reported
movement

%

 

Key financials:

 

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

1,174

 

38

 

(21

)

(12

)

1,179

 

 

Marketing spend

 

176

 

6

 

(2

)

(3

)

177

 

1

 

Operating profit before exceptional items

 

378

 

6

 

(2

)

(12

)

370

 

(2

)

Exceptional items

 

20

 

 

 

 

 

 

 

 

 

Operating profit

 

398

 

 

 

 

 

 

 

370

 

(7

)

 

15



Table of Contents

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

Key market and categories:

 

 

 

 

 

 

 

Western Europe

 

(2

)

(1

)

 

 

 

 

 

 

 

 

 

Spirits**

 

(1

)

(1

)

1

 

Beer

 

(7

)

(4

)

 

Wine

 

(7

)

(1

)

(11

)

Ready to drink

 

(1

)

 

2

 

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

The strategic brands**:

 

 

 

 

 

 

 

Johnnie Walker

 

(1

)

(2

)

2

 

JεB

 

(11

)

(14

)

(9

)

Smirnoff

 

(2

)

(4

)

(2

)

Captain Morgan

 

14

 

11

 

14

 

Baileys

 

(5

)

(2

)

1

 

Guinness

 

(6

)

(3

)

(1

)

 


*                 Organic equals reported movement for volume except  for Western Europe (4)%, spirits (2)% and wine (15)%, reflecting the termination of the Jose Cuervo and Pommery distribution agreements.

**          Spirits brands excluding ready to drink.

 

·                  Volume in Southern Europe declined 7% and net sales 6% as the weak economy continued to affect consumption. Scotch net sales represents half of the business and declined double digit mainly driven by JεB, as promotional activity was reduced. In contrast, Tanqueray grew double digit as the brand benefited from a new communication platform in the more vibrant gin category.

·                  In Ireland net sales were down 6% as the beer market continued to decline across all channels. As a result Guinness net sales declined 6% and the brand lost 0.5ppts of share mainly due to the warm summer. Excise duty was increased for the second year and contributed to the 16% net sales decline of the spirits portfolio.

·                  In Great Britain net sales grew 1%. Reserve brands performed strongly, up 24% driven by Cîroc and Talisker. Successful innovations also drove growth including Cîroc Red Berry, Smirnoff Gold and Baileys Chocolat Luxe. Pimm’s net sales nearly trebled in the good summer weather and Captain Morgan performed well driven by increased media activity. Guinness performance was flat, however price increases and competitors’ pricing and promotional activity impacted Smirnoff and net sales declined 2%. The decision to hold price on Bell’s impacted performance and net sales were down 21%.

·                  Germany delivered net sales and volume growth of 6% and 3% respectively. Baileys and Johnnie Walker Red Label were weak as a result of price pressure. However the reserve portfolio performed well and net sales were up 22% driven by a strong performance of malts. Captain Morgan continued to perform strongly with net sales up 20%, gaining 2.6ppts of share on the back of a new television campaign.

·                  In France net sales were up 2% with 1ppt of positive price/mix, mainly driven by the solid performance of malts which gained share.

·                  Diageo Wines Europe net sales declined 1% as Justerini & Brooks discontinued distribution of spirits to focus on the core wine business, which was up 1% overall.

·                  Marketing investment decreased 2% mainly driven by Guinness, following last year’s significantly increased investment. We upweighted our investment in media, supporting Johnnie Walker’s ‘Where flavour is king’ campaign, Captain Morgan’s ‘Live like the captain’ campaign in Germany which brings to life the legendary tales of Captain Henry Morgan and Baileys’ ‘Christmas with spirit’ campaign featuring a modern telling of the Nutcracker.

·                  Innovation has been a key contributor to Western Europe’s performance. Successful recent launches include Baileys Chocolat Luxe, Parrot Bay frozen pouches, Cîroc Red Berry, Smirnoff Gold, Talisker Storm and Pimm’s Blackberry and Elderflower.

 

Africa, Eastern Europe and Turkey

 

Nick Blazquez, President, Diageo Africa, Eastern Europe and Turkey commenting on the six months ended 31 December 2013, said:

 

Our regional performance has been impacted by two factors; contraction of the beer market and the growth of value beers in Nigeria, and a decline in Senator keg as excise duty was introduced on the brand.  This has led to a weaker top line performance and negatively impacted our margin.  That said, the region has also achieved success in a number of areas; reserve brands grew strongly, South Africa delivered a very good performance, and in East Africa, net sales of Guinness and Tusker were up double digit.  Russia and Poland delivered robust results through focused efforts on whiskey and Captain Morgan. Turkey delivered a solid performance given the recent duty increases and legislative changes to the sale and advertising of alcohol.  We have continued to build our brands with the region’s emerging market consumers and marketing was up 8%, driven by the rollout of successful innovations, notably in ready to drink in Africa and scotch in Russia and Eastern Europe.  We relaunched the Guinness brand in Nigeria and East Africa with a step change in the quality of our packaging, new visibility materials, and a full suite of advertising assets as part of the new ‘Made of more’ global positioning.  We continued to make good progress in improving our route to consumer in Nigeria and Ghana and we have driven out costs in East Africa by optimising our supply chain.  All of these initiatives further strengthen our position to capture the growth opportunities in the region.

 

16



Table of Contents

 

 

 

Six months
ended 31
December 2012
(restated)

£ million

 

Exchange
£ million

 

Acquisitions
and
disposals
£ million

 

Organic
movement

£ million

 

Six months
ended 31
December 2013

£ million

 

Reported
movement

%

 

Key financials:

 

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

1,188

 

(50

)

(3

)

20

 

1,155

 

(3

)

Marketing spend

 

137

 

(11

)

(1

)

10

 

135

 

(1

)

Operating profit before exceptional items

 

371

 

(33

)

1

 

(12

)

327

 

(12

)

Exceptional items

 

 

 

 

 

 

 

 

(2

)

 

 

Operating profit

 

371

 

 

 

 

 

 

 

325

 

(12

)

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

Key markets and categories:

 

 

 

 

 

 

 

Africa, Eastern Europe and Turkey 

 

(4

)

2

 

(3

)

 

 

 

 

 

 

 

 

Africa

 

(6

)

2

 

(2

)

Nigeria

 

(13

)

(10

)

(10

)

East Africa

 

(9

)

4

 

3

 

Africa Regional Markets

 

(8

)

1

 

(2

)

South Africa

 

7

 

20

 

1

 

Russia and Eastern Europe

 

4

 

5

 

3

 

Turkey

 

(5

)

(1

)

(10

)

 

 

 

 

 

 

 

 

Spirits**

 

2

 

2

 

(6

)

Beer

 

(16

)

(4

)

(5

)

Ready to drink

 

91

 

70

 

62

 

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

The strategic brands**:

 

 

 

 

 

 

 

Johnnie Walker

 

4

 

2

 

(2

)

JεB

 

(4

)

(3

)

(10

)

Smirnoff

 

(3

)

(4

)

(13

)

Captain Morgan

 

21

 

17

 

9

 

Baileys

 

(11

)

(5

)

(6

)

Guinness

 

(9

)

(2

)

(2

)

 


*                 Organic equals reported movement for volume except for: South Africa 6%, Russia and Eastern Europe 3% and Spirits 1% reflecting the termination of the Jose Cuervo distribution agreement.

**          Spirits brands excluding ready to drink.

 

·                  The beer market decline in Nigeria continued at a mid-single digit rate, and consumers continued to be drawn to value offerings, particularly in lager, as low government spending and high inflation constrained disposable incomes and  Harp and Guinness were both impacted by this trading down and by the effect of price increases.  Dubic, which was launched in fiscal 2012, is still a relatively small proportion of the business but grew strongly and nearly doubled in size.  In ready to drink, Snapp drove category net sales growth of 10%.  Spirits volume was up 22% and net sales grew nearly 30% as a significant increase in marketing investment drove 39% growth on Johnnie Walker and reserve brands doubled.

·                  In East Africa, Senator keg was originally developed to replace illicit alcohol products and the government initially reduced and then eliminated duty on the brand.  In October the duty remission was halved, leading to a 67% price increase. Following the price rise, volume fell significantly, and net sales were down for the half year.  The bottled beer market in Kenya softened slightly following the introduction of the VAT act, but the Tusker brand remained strong and it delivered double digit net sales growth, maintained its leadership position and increased price.  Guinness net sales also grew double digit and price increases were taken, supported by a significant increase in marketing investment behind the brand.  The success of recent innovations, Jebel and Jebel Gold, a mid-proof spirit in a keg, drove almost half of the spirits net sales growth.

·                  Net sales in Africa Regional Markets grew 1%.  While beer net sales in Ghana and Cameroon were roughly flat, as Malta compensated for softness in Guinness, Meta delivered a strong performance and the 15% growth of the brand drove 21% growth in Ethiopia.  In West and Central Africa Johnnie Walker and Guinness net sales grew 35% and 21% respectively, on the back of strong brand execution and more consistent regional pricing.  However, this was offset by the destock of Johnnie Walker in Angola as a result of the change in route to market which was introduced at the end of last year, and while net sales declined 74% in spirits, depletions continued to be strong.

·                  In South Africa net sales grew 20%, despite softness in the macroeconomic environment, on the success of recent innovations and the strength of marketing execution.  Spirits performance was led by Johnnie Walker Red Label, with net sales growth of nearly 30%, as the brand was supported by increased distribution and activations in outlets.  The growth of Johnnie Walker Red Label was offset in part by a 9% net sales decline in Smirnoff 1818, which continued to take share from competitor offerings but was lapping a strong performance in the comparable period.  Ready to drink performed very well with the continued success of Smirnoff Ice Double Black & Guarana.

 

17



Table of Contents

 

·                  Russia and Eastern Europe delivered 5% net sales growth driven by whiskey and rum.  In Russia, scotch volume was up 6%, with strong depletions driven by significant share gains on Johnnie Walker Red Label and Bell’s, which was up 49%.  Bushmills delivered a particularly good performance with net sales up 33%.  Rums also performed well as Captain Morgan gained share against its main competitor in Russia with net sales up 36% and Zacapa net sales doubled. Vodka net sales declined slightly with a strong performance of Smirnoff in Poland offset by weakness in Smirnov in Russia where the mass vodka segment has been in double digit decline following duty increases.

·                  In Turkey, volume declined 5% and net sales were down 1%.  Raki volume declined 6% in line with the category and the Diageo Raki portfolio maintained share. Scotch volume grew 2% but net sales declined as strong domestic depletions were offset by volume softness in duty free and North Cyprus, and recent price increases did not fully cover excise duty increases.  In vodka, net sales declined 7%.  Smirnoff domestic depletions were strong but price increases did not fully cover excise duty increases and Istanblue slowed in the increasingly price competitive value segment.

 

Latin America and Caribbean

 

Alberto Gavazzi, President, Diageo Latin America and Caribbean, commenting on the six months ended 31 December 2013, said:

 

Our performance in Latin America in the half has been solid reflecting resilience in consumer demand, albeit growth is now at more modest levels. This has resulted in the good performance of our domestic businesses. However the fluctuating currency environment has impacted trade in the free trade zone and border channels. This together with our tight management on pricing has led to destocking in West LAC. In Venezuela and Argentina the trading environment continues to be challenging. In both markets we are actively managing pricing and working to build our domestic portfolio and the strength of our scotch brands delivered good growth. In Brazil, performance improved, net sales were up mid-single digit, despite a destock which halved the rate of net sales growth.  Our acquisition of Ypióca is now fully integrated and all the synergies identified. Our strong scotch portfolio continued to be a key driver of net sales growth, up 6% despite destocking and we are diversifying into other categories, with rums up over 20% and cachaça growing nearly 30%.  We’re building the strength of our brands with an 8% increase in marketing investment and we actively managed our cost base, driving operating margin expansion of 51 basis points, despite investment in route to consumer in Brazil, Mexico and Colombia.”

 

 

 

Six months
ended 31
December 2012
(restated)

£ million

 

Exchange*
£ million

 

Acquisitions
and
disposals
£ million

 

Organic
movement

£ million

 

Six months

ended 31
December 2013

£ million

 

Reported
movement

%

 

Key financials:

 

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

794

 

53

 

(5

)

58

 

900

 

13

 

Marketing spend

 

120

 

(4

)

(2

)

9

 

123

 

3

 

Operating profit before exceptional items

 

301

 

60

 

 

25

 

386

 

28

 

Exceptional items

 

 

 

 

 

 

 

 

(1

)

 

 

Operating profit

 

301

 

 

 

 

 

 

 

385

 

28

 

 


*                 The net foreign exchange adjustment for net sales, marketing spend and operating profit before exceptional items includes an adjustment to the calculation of Venezuela’s organic growth of £83 million, £2 million and £73 million respectively, after adjusting the current and prior period’s performance at $1 = VEF19 (£1 = VEF30.4).

 

18



Table of Contents

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

Key markets and categories:

 

 

 

 

 

 

 

Latin America and  Caribbean

 

(2

)

8

 

13

 

 

 

 

 

 

 

 

 

PUB

 

5

 

3

 

(6

)

Andean

 

(4

)

83

 

92

 

Mexico

 

3

 

 

 

West LAC

 

(13

)

(14

)

(17

)

 

 

 

 

 

 

 

 

Spirits**

 

(2

)

8

 

14

 

Beer

 

5

 

10

 

 

Wine

 

(11

)

9

 

(6

)

Ready to drink

 

3

 

14

 

18

 

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

The strategic brands**:

 

 

 

 

 

 

 

Johnnie Walker

 

(4

)

2

 

3

 

Buchanan’s

 

(28

)

6

 

23

 

Smirnoff

 

 

(2

)

(9

)

Baileys

 

3

 

13

 

13

 

 


*                 Organic equals reported movement for volume except for: Andean (6)%, Mexico 2%, West LAC (14)% and Spirits (3)% reflecting the disposal of Nuvo and the termination of the distribution agreement with Cuervo.

**          Spirits brands excluding ready to drink.

 

·                  Paraguay, Uruguay and Brazil (PUB) delivered 3% net sales growth.  Declines in Paraguay and Uruguay, resulted from currency movements which drove significant destocking in the duty free businesses in those countries.  Net sales growth in Brazil was strong, driven by scotch and cachaça.  Within scotch, super premium Johnnie Walker variants were up 29%, and Old Parr and White Horse were particularly strong with net sales growth of 50% and 46% respectively, reflecting the bifurcation of consumer spending patterns.  The Ypióca brand was re-launched with new packaging and a media campaign featuring John Travolta.  Ypióca has been fully integrated into the portfolio and top line growth was 31%.  Vodka net sales declined 8% as softness in Smirnoff was only partially offset by strong double digit growth of Cîroc. Smirnoff Ice declined as lower priced regional players gained share in a declining market.

·                  The Andean business of Venezuela and Colombia continued to grow. In Venezuela, price increases were taken on the scotch portfolio to address inflation and this has now impacted total volume which was down 5%. Net sales growth was driven by premium scotch, notably Buchanan’s, Old Parr and Johnnie Walker Black Label. Net sales of rum more than doubled as price increases and on and off trade activations built on the already strong Cacique brand equity.

·                  Net sales were flat in Mexico.  The strong performances of Johnnie Walker Black Label and Johnnie Walker super premium, which both delivered double digit net sales growth and Black & White which nearly trebled in size, were offset by weakness in Johnnie Walker Red Label and JεB in the increasingly competitive standard segment, and Buchanan’s 12 in the premium segment.  Baileys continued to lead the liqueur category and support behind the ‘Baileys with coffee’ platform helped drive 15% top line growth of the brand.

·                  Diageo’s largest market in the region, West LAC, saw net sales decline 14%.  This was driven almost exclusively by wholesale channels, where there was significant destocking and Chile, where price re-alignment led to significant destocking, impacting key brands such as Buchanan’s and Old Parr. In Argentina, Johnnie Walker, Smirnoff and Navarro wines performed well after import restrictions were eased. In Jamaica, new flavour innovations on Smirnoff and Smirnoff Ice and net sales growth of 11% on beer drove 17% top line growth.

 

19



Table of Contents

 

Asia Pacific

 

Gilbert Ghostine, President, Diageo Asia Pacific, commenting on the six months ended 31 December 2013, said:

 

“The region faced some specific challenges.  Chinese white spirits declined significantly due to the anti-extravagance measures and South East Asia was impacted by weakness in some markets and channels, including Thailand. Aside from these difficulties, however, we had a number of successes.  In Greater China, super and ultra premium scotch growth was fuelled by Johnnie Walker innovations and Blue Label and The Singleton which grew 35%.  We had success in Korea, Windsor performance improved significantly and this along with growth of JεB resulted in net sales growth. We saw strong growth in India and started to see benefits from the USL sales promotion agreement that we have put in place. Across a number of our markets we gained share in key categories including vodka in Japan, ready to drink in Australia and Japan and volume share gains in scotch in Korea, China and India. Organic operating margin improved as we increased focus on driving cost efficiencies, with a significant reduction in overheads.”

 

 

 

Six months
ended 31
December 2012
(restated)

£ million

 

Exchange
£ million

 

Acquisitions
and
disposals
£ million

 

Organic
movement

£ million

 

Six months
ended 31
December 2013

£ million

 

Reported
movement

%

 

Key financials:

 

 

 

 

 

 

 

 

 

 

 

 

 

Net sales

 

835

 

(36

)

(3

)

(44

)

752

 

(10

)

Marketing spend

 

182

 

(7

)

 

(5

)

170

 

(7

)

Operating profit before exceptional items

 

201

 

(15

)

16

 

(9

)

193

 

(4

)

Exceptional items

 

 

 

 

 

 

 

 

 

 

 

Operating profit

 

201

 

 

 

 

 

 

 

193

 

(4

)

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

Key markets and categories:

 

 

 

 

 

 

 

Asia Pacific

 

(4

)

(6

)

(10

)

 

 

 

 

 

 

 

 

South East Asia

 

(15

)

(11

)

(13

)

Greater China

 

(7

)

(23

)

(22

)

India

 

27

 

35

 

19

 

GTME

 

4

 

1

 

 

Australia hub

 

1

 

(1

)

(13

)

North Asia

 

(3

)

4

 

(2

)

 

 

 

 

 

 

 

 

Spirits**

 

(4

)

(8

)

(10

)

Beer

 

1

 

 

(6

)

Ready to drink

 

1

 

(1

)

(12

)

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

The strategic brands**:

 

 

 

 

 

 

 

Johnnie Walker

 

(10

)

(10

)

(11

)

Windsor

 

(7

)

(1

)

1

 

Smirnoff

 

3

 

4

 

(4

)

Baileys

 

4

 

5

 

 

Guinness

 

1

 

 

(7

)

 


*                 Organic equals reported movement for volume except for Greater China (8)% and Australia (1)% reflecting the termination of the distribution contract for Jose Cuervo.

**          Spirits brands excluding ready to drink.

 

·                  In South East Asia net sales declined 11%.  In Thailand, political unrest, a weaker market environment and double digit price increases due to tax rises significantly impacted performance.  Elsewhere in South East Asia, it has been a mixed picture.  In some markets and channels, sales were impacted by lower shipments as economic softness and currency weakness affected trade confidence, while in Indonesia and Vietnam net sales have grown double digit. Guinness net sales growth in Indonesia slowed to 5%, impacted by tightening of government regulations which has reduced the number of outlets stocking beer.

·                  Greater China performance largely reflects the impact of the government’s anti-extravagance measures.  The Shui Jing Fang business was most affected, with significant price discounting by competitors in the baijiu category driving a 66% decline in net sales.  Johnnie Walker Black Label net sales declined, with shipments impacted by management of trade stock levels, however, depletions increased slightly compared to last year and the brand grew volume share. Super and ultra premium scotch performed strongly and also gained volume share driven by Johnnie Walker Blue Label in China and Johnnie Walker Gold Label XR and The Singleton in Taiwan. Increased investment behind media, sampling and gifting resulted in continued growth of Baileys, with 37% net sales growth.

 

 

20



Table of Contents

 

·                  India delivered strong double digit net sales growth driven by volume share gains and initial distribution gains resulting from our sales promotion agreement with USL, lower stock in trade at the start of the financial year and a soft comparison against the prior period.  Momentum continued on scotch as Johnnie Walker net sales grew 87% and delivered almost half of India’s growth. Smirnoff net sales returned to growth, growing double digit due to increased focus on flavours through upweighted on trade activation, experiential events and a new global brand campaign ‘Smirnoff experience’.

·                  Global Travel Asia & Middle East (GTME) reflected the strong performance in the Middle East, largely offset by the Asia duty free business.  In the Middle East, net sales grew double digit driven by improvement in our route to consumer and on trade growth partly due to increased tourism in the Gulf region. Innovation also played a key role in driving growth, particularly super and ultra premium variants in the Middle East travel retail channel. The Asia duty free business net sales declined significantly as a result of destocking by key customers.

·                  In Australia, growth in spirits was offset by the continued decline of ready to drink.  Spirits net sales grew 5% driven by the launch of Smirnoff Double Black and the significant growth of Ketel One vodka, Tanqueray and Don Julio.  Captain Morgan also contributed with rapid growth of the spiced rum segment resulting in 81% net sales growth.  In the declining ready to drink category, net sales declined 6%.  Within the segment, innovation, increased shopper activities and marketing campaigns resulted in share gains, particularly for vodka, gin and rum brands. Marketing investment declined 2% reflecting reduced spend behind ready to drink brands partly offset by increased focus on innovation and super premium brands.

·                  North Asia returned to growth with net sales increasing 4%, through the recovery of scotch volume share in Korea and continued growth of Smirnoff Ice in Japan.  In Korea, the whisky market continues to contract, but now that competitors have taken price increases, Diageo has regained and extended its volume share.  Windsor net sales are in line with last year, supported by the launch of Windsor 17 Black.  In Japan, Smirnoff Ice net sales grew double digit and gained share, with growth from Smirnoff Ice Red and incremental net sales from the launch of Smirnoff Ice Green Apple Bite. Net sales of Guinness in Japan declined, due to lower foot traffic in the on premise and loss of share as a result of significant investment by Japanese beers to capture growth in the craft beer segment.

·                  Marketing investment declined 3% largely driven by Korea in response to the contracting whisky market and in Thailand in response to market softness.  Investment increased behind Baileys to support growth, particularly in Vietnam and China.  Investment also increased behind Bundaberg rum in Australia to support the launch of Bundaberg 125th Anniversary in the ultra premium rum segment.  Marketing spend on Shui Jing Fang increased to support the brand in the competitive environment and behind innovation.

 

CATEGORY REVIEW

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

Key financials category performance:

 

 

 

 

 

 

 

Spirits**

 

(1

)

2

 

 

Beer

 

(12

)

(3

)

(3

)

Wine

 

(6

)

3

 

(2

)

Ready to drink

 

12

 

5

 

(6

)

Total

 

(3

)

2

 

(1

)

 

 

 

 

 

 

 

 

Strategic brand performance**

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Whisk(e)y:

 

(3

)

2

 

4

 

Johnnie Walker

 

(3

)

(1

)

(1

)

Crown Royal

 

(3

)

1

 

 

JεB

 

(9

)

(9

)

(9

)

Buchanan’s

 

(20

)

9

 

23

 

Windsor

 

(7

)

(1

)

1

 

Bushmills

 

17

 

13

 

14

 

 

 

 

 

 

 

 

 

Vodka:

 

(3

)

3

 

2

 

Smirnoff

 

(4

)

(3

)

(5

)

Ketel One vodka

 

6

 

9

 

8

 

Cîroc

 

20

 

22

 

22

 

 

 

 

Organic

 

Organic

 

Reported

 

 

 

volume*

 

net sales

 

net sales

 

 

 

%

 

%

 

%

 

Rum:

 

9

 

9

 

10

 

Captain Morgan

 

6

 

6

 

5

 

 

 

 

 

 

 

 

 

Liqueurs:

 

(3

)

 

(3

)

Baileys

 

(3

)

1

 

1

 

 

 

 

 

 

 

 

 

Tequila:

 

29

 

26

 

(67

)

 

 

 

 

 

 

 

 

Gin:

 

(1

)

 

1

 

Tanqueray

 

2

 

2

 

2

 

 

 

 

 

 

 

 

 

Beer:

 

(12

)

(3

)

(3

)

Guinness

 

(5

)

(1

)

(1

)

 

21



Table of Contents

 


*                 Organic equals reported movement for volume except for total (5)%, spirits (4)%, wine (11)%, ready to drink 6%, liqueurs (5)%, and tequila (80)%, largely reflecting the disposal of Nuvo and the termination of the distribution agreement of Pommery and Jose Cuervo.

**          Spirits brands excluding ready to drink.

 

Category percentages of net sales are for the year ended 30 June 2013.

 

Spirits represents 69% of Diageo net sales and grew 2% and delivered 3ppts of positive price/mix.  The growth was driven by North America, whereas volatility in emerging markets resulted in flat net sales.  Super and ultra premium spirits led the growth and contributed to positive price/mix.

 

Whisk(e)y represents 36% of Diageo net sales and contributed over half of total net sales growth, driven by North America and Latin America and Caribbean. Scotch performance was in line with total whiskey, with net sales growth of 2% and volume decline of 4%.

·                  Johnnie Walker net sales declined slightly.  The decline was driven by Johnnie Walker Red Label and Black Label performance which was impacted by market weakness in Thailand and destocking across a number of markets including South East Asia, Asia duty free, West LAC and PUB.  Performance was also impacted by the comparison against the prior period in North America when Johnnie Walker Double Black was launched. Super and ultra premium variants grew double digit, largely driven by North America which along with pricing in Venezuela drove positive price mix. In North America as a result of the successful launches of new super premium and above variants and marketing activity aimed at recruiting the new generation of whisky drinkers, net sales grew 13%.

·                  Net sales of Crown Royal in North America grew, driven by the launch of Crown Royal XO, a super premium variant. This growth was partly offset by the comparison against the prior period when Crown Royal Maple Finished was launched.  Marketing investment was focused on the ‘Reign on’ marketing campaign.  With strong brand equity in place, price was increased and delivered 4ppts of positive price/mix.

·                  JεB net sales declined 9%, primarily driven by continued contraction in Spain and weakness in emerging markets also having an impact.  This was partly offset by growth in South Africa, the brand’s third largest market and growth in Korea where the brand more than doubled net sales.

·                  Buchanan’s net sales increased despite volume decline. In Latin America and Caribbean, volume performance was significantly impacted by destocking in wholesale channels and a slow down in Mexico, offset by Venezuela, where price increases delivered significant net sales growth but volume declined. Net sales grew double digit in North America where the brand continued to target Latin American consumers and marketing investment increased to support the ‘A lo Grande’ campaign, sponsorships and trade activation.

·                  Windsor performance improved and net sales were broadly in line with last year.  In the brand’s primary market, Korea, the brand has regained and extended its volume share position and a new super premium variant, Windsor 17 Black was launched to drive incremental growth in the on trade.

·                  Bushmills again performed strongly with particularly strong performance in Russia and Eastern Europe and in Germany and Austria where net sales for the brand more than doubled.  Growth was driven by ‘Bushmills live’ marketing events, collaborations with Elijah Wood and Aaron Paul and the expansion of the Bushmills Honey innovation in Western and Eastern Europe.

·                  Malts continue to perform well with net sales growth of 22%.  The recently launched Talisker Storm and the Talisker Whisky Atlantic Challenge drove net sales growth for the brand of 44%.  The Singleton and Lagavulin also contributed with net sales growth of 28% and 22% respectively.

 

Vodka represents 12% of Diageo net sales. Net sales grew 3%, with growth of super and ultra premium variants driving 6ppts of positive price/mix.  North America contributed over 60% of vodka net sales and 90% of the net sales growth for the category.

·                  Smirnoff net sales declined in North America, its largest market, where the brand lost share in an increasingly price sensitive segment.  However, innovations performed well, as the Smirnoff Light Sorbet line and the launch of new Smirnoff Wild Honey and Cinna-Sugar Twist flavoured vodka positively impacted performance.  Net sales in Western Europe also declined, primarily driven by competitive pricing in the on trade in Great Britain and difficult market conditions in Ireland. This was largely offset by the launch of the new signature serve Smirnoff Apple Bite in both countries and Smirnoff Gold in Great Britain, with both innovations supported by strong marketing campaigns.  In Australia, net sales grew 4% driven by the launch of Smirnoff Double Black, with a national campaign.

·                  Ketel One vodka grew both net sales and volume.  In North America, net sales growth was driven by the launch of the ‘Vodka of substance’ campaign and brand ambassador and mentoring programmes.  Outside of North America, net sales grew by almost 50%, led by net sales in Australia more than doubling.

·                  Cîroc again performed strongly, with net sales growth of 22%.  In North America, growth was driven by price increases and the launch of Cîroc Amaretto, supported by increased marketing investment behind the ‘Luck be a lady’ campaign.  Net sales doubled outside of the United States, with all markets performing well, in particular, Canada and Great Britain.

 

Rum represents 6% of Diageo net sales. Net sales of rum grew 9% driven by Captain Morgan, Cacique and Zacapa.  Cacique net sales increased 38% driven by both volume growth and price increases in Venezuela.

·                  Captain Morgan net sales grew 6% fuelled by growth in Germany and Austria, Great Britain and Russia and Eastern Europe through success of the ‘Keys to adventure’ experiential events and the new ‘Live like the captain’ campaign.  In North America, which contributes over 70% of net sales for the brand, net sales grew 3%.  The sell in of Captain Morgan white rum ahead of a planned launch early in the second half and the Captain Morgan Sherry Oak limited edition offer offset the impact on performance of increased competition from flavoured whiskies and other spiced rums.

 

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·                  Zacapa performed strongly with double digit net sales growth, driven by 28% growth in its largest region, Western Europe.  Investment focused on trade persuasion, mentoring and sampling.  The successful Zacapa Rooms, a luxury temporary lounge dedicated to tasting events for key influencers, media and consumers, continued to be rolled out across Western Europe.

 

Liqueurs represents 5% of Diageo total net sales. Performance was driven by Baileys, which represents over 85% of the category.

·                  Baileys net sales grew 1% with mixed performance across markets.  The brand continued to grow net sales in North America driven by the success of the Baileys Vanilla Cinnamon launch with the campaign ‘The most stylish shot of the night’. In Greater China, building on the success achieved in Shanghai, Baileys was launched in Beijing, growing net sales 37%.  Baileys also grew in Latin America and Caribbean following the roll out of the global campaign ‘Cream with spirit’ and activation in Mexico focused on ‘Baileys and coffee’.  In Western Europe, net sales declined slightly.  Performance was impacted by price increases in Germany and Benelux and high stock in trade levels at the start of the financial year in Great Britain, however, this was partly offset by the successful launch of Baileys Chocolat Luxe.  Marketing investment increased slightly behind the global marketing campaign and local campaigns such as ‘Christmas with spirit’, the first Christmas television commercial in Great Britain for five years.

 

Tequila net sales grew 26% driven by strong performance of Don Julio.  In its primary market, North America, net sales grew 25% and share increased.  This was driven by a significant increase in marketing investment to support new brand positioning and commercial activation around the summer programme, ‘Elevate your summer’.  Don Julio continued to perform strongly outside of the United States, growing net sales 33%.

 

Gin represents 3% of Diageo net sales and net sales were flat. Growth in Africa was offset by a 4% net sales decline of Gordons across all regions except Latin America and Caribbean.

·                  Tanqueray net sales grew 2% largely driven by a strong performance in Western Europe.  The launch of new print and online communications is helping to drive significant net sales growth across the region.  In North America, depletions performed well and Diageo grew share but shipments were impacted by higher stock levels at the start of the financial year.

 

Beer, which represents 21% of Diageo net sales declined 3% driven by Nigeria, where in a weak market consumers are trading down to value beer and by challenges in the beer market in Ireland.

·                  Guinness net sales declined 1%, delivering 4ppts of positive price/mix from price increases.  Guinness performed well in East Africa, North America and South East Asia.  In East Africa, a price increase drove net sales growth of 23%, and this was supported by a significant increase in marketing investment.  In North America, the United States grew slightly and Canada grew net sales 15% supported by the ‘Basketball’ advertising.  Offsetting this growth was a decline in Nigeria and Ireland due to difficult market conditions and in Japan due to on premise decline and a significant increase in competitor investment in craft beer.

·                  Performance of local African beers was negatively impacted by the decline of mainstream beer and increased pricing pressure in Nigeria, with the Harp brand most affected. The excise duty impact on Senator in Kenya also resulted in net sales decline. These challenges were in part offset by growth of other local beer brands including Tusker which grew double digit driven by price increases and strong football related marketing programmes.

 

Wine represents 4% of Diageo net sales and grew 3%.  Growth was largely driven by North America, as a result of price increases and innovation.

 

Ready to drink represents 6% of Diageo’s net sales and grew 5% driven by South Africa, Venezuela and Japan, partly offset by a decline in North America and Australia.  In South Africa, the growth was driven by the successful launch of Smirnoff Ice Double Black & Guarana.  In Japan, net sales grew 32% driven by both Smirnoff Ice core variants and the launch of Smirnoff Ice Green Apple Bite as a permanent variant.  Destocking of pouches largely drove the net sales decline in North America, and in Australia, category decline continued to impact performance.

 

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Balance sheet

 

At 31 December 2013 total equity was £8,038 million compared with £8,088 million at 30 June 2013. The decrease was mainly due to the dividend paid out of shareholders’ equity of £735 million, adverse exchange movements of £770 million, a net remeasurement of the post employment liability of £89 million and fair value movements on available-for-sale investments of £90 million. These decreases were partially offset by the profit for the period of £1,654 million.

 

The deficit in respect of post employment plans before taxation decreased by £54 million from £541 million at 30 June 2013 to £487 million at 31 December 2013 primarily as a result of a one off €100 million (£85 million) cash contribution into the Irish pension plans. Cash contributions to the group’s post employment plans in the six months ended 31 December 2013 were £182 million (2012 – £98 million) and are expected to be approximately £290 million for the year ending 30 June 2014.

 

Net borrowings were £9,096 million at 31 December 2013, an increase of £693 million from £8,403 million at 30 June 2013. The principal components of this increase were £735 million (2012 – £673 million) equity dividends paid, and £420 million (2012 – £301 million) paid for the acquisition of businesses, primarily in respect of United Spirits Limited, which were partially offset by favourable exchange movements of £337 million (2012 – £111 million) and free cash flow of £326 million (2012 – £708 million).

 

To ensure that intangibles with indefinite useful lives are not carried above their recoverable amount an impairment triggering event review was carried out in the six months ended 31 December 2013 for all material intangibles and recent acquisitions. As a result of the weak performance in China, in particular in respect of the Shui Jing Fang brand, due to a downturn in the baijiu category, an impairment test was carried out to support the book value of the Shui Jing Fang brand and the Greater China cash generating unit. This resulted in no impairment charge for the six months ended 31 December 2013. As announced by Sichuan Shuijingfang Co., Ltd (Shuijingfang), a new strategy is currently being developed, based on which the impairment test will be updated in the second half of the financial year. At 31 December 2013, the book value of the Greater China cash generating unit was £660 million of which £499 million is in respect of the Shui Jing Fang brand. The non-controlling interest in respect of Shuijingfang amounted to £317 million.

 

Liquidity and capital resources

 

Cash flow

 

A summary of the consolidated cash flow and reconciliation to movement in net borrowings for the six months ended 31 December 2013 compared to the six months ended 31 December 2012 is as follows:

 

 

 

Six months ended

 

 

 

31 December

 

 

 

2013

 

2012

 

 

 

 

 

(restated)

 

 

 

£ million

 

£ million

 

 

 

 

 

 

 

Operating profit

 

2,040

 

2,017

 

Depreciation and amortisation

 

186

 

160

 

Movement in working capital

 

(913

)

(748

)

Post employment payments less amounts included in operating profit

 

(122

)

(60

)

Dividend received and other items

 

(22

)