1
Chinas Emerging TV Advertising Network
April 2009
Filed by China Networks International Holding
Pursuant to Rule 425 under the Securities Act
of 1933 and Deemed Filed Pursuant to Rule
14a-12 under the Securities Act of 1934
Related Registration Statement on S-4,
SEC File No. 333-157026
Subject Company: Alyst Acquisition Corp.
SEC File No. 001-33563
2
2
The information contained in this presentation is intended solely for the benefit of
investors interested in the
proposed acquisition of China Networks Media Ltd. (China Networks) by Alyst Acquisition Corp. (Alyst).
Except where otherwise indicated, the information in
this presentation has been provided solely by China
Networks and Chardan Capital Markets.
Alyst
, China Networks and China Networks International Holdings (CN International), and their respective
directors and executive officers, and Chardan Capital Markets and its partners and directors may be
deemed to be participants in the solicitation of proxies for the special meeting of Alyst stockholders to be
held to approve, among other
things, the proposed business combination with China Networks. In
connection with the pending transaction, CN International has filed with the SEC a Registration Statement
on Form S-4, File No.333-157026. The stockholders of Alyst are urged
to read the Registration Statement
and the preliminary proxy statement/prospectus, and, when available, the definitive proxy
statement/prospectus, as well as all other relevant documents filed or to be filed with the SEC, because
they will contain
important information about China Networks, Alyst, and the proposed transaction. The final
proxy statement/prospectus will be mailed to stockholders of Alyst after the Registration Statement is
declared effective by the SEC. Stockholders will
be able to obtain a copy of the definitive proxy
statement/prospectus and any other relevant filed documents at no charge from the U.S. Securities and
Exchange Commissions website (www.sec.gov). These documents will also be available
from Alyst at no
charge, once filed with the SEC, by directing a request to 233 East 69th Street, #6J, New York, NY 10021.
This presentation contains forward-looking statements within the meaning of the Private
Securities
Litigation Reform Act of 1995. These forward-looking statements are based on current expectations or
beliefs, including, but not limited to, statements concerning the company's operations and financial
performance and condition. For this
purpose, statements that are not statements of historical fact may be
deemed to be forward-looking statements. The company cautions that these statements by their nature
involve risks and uncertainties, and actual results may differ materially depending
on a variety of important
factors beyond the control of Alyst and China Networks.
Important Notice
3
3
Who We Are
China Networks is a newly formed
TV advertising network providing domestic and
international
advertisers access to viewers and
stations across its member network in China
China Networks operates as the exclusive
advertising arm for TV stations within its
network
4
Business Model
5
Our Business Model
Through our unique Joint Ventures (JVs) we own and acquire
long-term rights to local Chinese television station advertising
revenues
Attractive JV purchase multiples
Strong organic growth and high margins
The Chinese government retains control of broadcast operations
and media content while China Networks controls the advertising
revenue engine
Our Beijing office serves as the headquarters of the network:
Enables international advertisers to have one-stop access to second
and third tier television markets in China
Fosters monetization of station media libraries by enabling content
commerce among network stations
6
Growth Rate
Poised to Exceed The Advertising Market
Organic Growth Rates (Currently 8%)
Network Effect:
Platform to increase advertising revenue from higher marginal ad-spend
advertisers and international advertisers by affording them direct access to
aggregated second and third tier television
markets
Increase viewership by broadcasting higher rated programming available from
member stations content libraries
Privatization Effect:
Previously state owned and managed stations are now managed by a commercial
enterprise driven to maximize profits
Sales efforts enhanced with performance based compensation
Source: ZenithOptimedia Advertising Expenditure Forecasts, March 2008
7
Value Propositions for TV Stations
Immediately monetize the advertising portion of their business
while retaining their split of future operating cash flows
Attract higher ad-spend advertisers
Maintain control over all broadcast operations and content
decisions
Implement strategies to improve organic growth
Greater content access and choice
Invigorated sales force motivated by western-style compensation
plans
Increase pricing pricing for national ad spots average almost 1,000
times
higher than pricing for stations in secondary and tertiary
markets
8
Business Model Strengths
Advertising revenue is secured for 30 years vs. industry standard
short-term annual contracts
Strong financial incentive for TV stations to join the network
Platform to improve organic growth from network and privatization
effects
Government retains station ownership, controls broadcast and
content decisions and the business structure conforms with all
existing regulations
9
Chinas Television Advertising
Market
10
10
Chinas TV Advertising Market
Chinese TV industry is decentralized and highly fragmented
296 broadcasters operating 2,983 channels, reaching
96% of the population through
terrestrial and cable1
National and Provincial SARFT2 own
all assets and desire both immediate monetization
and continuing participation in future performance improvements
Huge growth in advertising spending
Advertising growth set to continue at 10%+ per annum3
China will become the 4th largest advertising economy in the world in 2010 worth $24bn4
TV advertising is largest (~40%) and fastest growing medium in the market4
Deregulation just beginning
Industry has been highly regulated which has limited private investment and virtually
precluded foreign investment
Deregulation (in advertising initially) creates significant opportunities for companies that
can improve the profitability and efficiency of broadcasters
China Networks model builds on tested JV models
1 National Statistics Bureau 2006
2 Chinas media regulator: State Administration for Radio Film & Television
3 China Advertising Industry Forecast Report, 2007-2010
4 Advertising Expenditure Forecasts, ZenithOptimedia, March 2008
11
China Advertising Growth
Chinas Annual Advertising Spending
Highlights
TV advertising is the current fastest growing advertising category
Despite rapid growth, the overall Chinese advertising market is still small per capita by international standards
TV Advertising accounts for over 39.3% of total market share of advertising in 2007
2nd and 3 rd tier market shows large growth potential
Source: ZenithOptimedia Advertising Expenditure Forecasts, March 2008
2008E Share of Advertising Expenditure
12
12
China 4 level TV System
Source: Chinese Media University Publishing
House, Report on the development of Chinese City
TV station, 2007; Skillnet MI, 2008
13
The Company
14
14
The Company Now
Founded October 2007
112 employees
TV station joint ventures formed to date: Kunming TV Station, Yellow River TV Station
Estimate 2008
Revenue
(100%
consolidation)
Net Income
(50%
consolidation)
Audience
Coverage
(population)
Number of
Channels
Programming
TV Hours per
Day
ARPA*
Yellow River
$4.8mm
$1.3 mm
30 mm
1 TV
1 Radio
20
$0.17
Kunming
$15.6 mm
$3.2 mm
6.2 mm
6
130
$2.42
TOTAL
$20.4 mm
$4.5 mm
36.2 mm
8
150
NA
Source: Yellow River and Kunming Stations Management
* Average revenue per audience coverage
Consolidated Financials
Financials
2008
Estimate
2007
Audited
2006
Audited
Revenue
$ 20.4mm
$ 20.7mm
$16.4mm
Net Income (50%)
$ 4.5mm
$ 6.2mm
$ 4.9mm
2008 Metrics
15
Member Stations
Kunming TV
Yellow River TV
ARPA: $2.42
Channels: 6 TV
Coverage: 6.2 Million Viewers
Proposed Near-term Add-on
Acquisition: Zhuhai TV *
ARPA: $0.17
Channels: 1 TV, 1 Radio
Coverage: 30 Million Viewers
ARPA: $5.45
Channels: 6 TV
Coverage: 2.2 Million Viewers
* Under an LOI dated February 2009
16
Year
Station Name
Number
of
Channels
2008 Estimated
Revenue
($s in Millions)
2008 Estimated Profit
($s in Millions)
Audience Coverage
(Millions)
2008
Kunming - Deal complete
6
15.6
7.0
6.2
Yellow River - Deal complete
2
4.8
2.5
30.0
Total
8
20.1
9.5
36.2
2009
Zhuhai - LOI Signed
6
12.6
4.7
1.5
5 Confidential Targets - Totals
23
66.0
26.1
41.8
Total
29
78.6
30.8
43.3
2010
Four Confidential Targets - Totals
20
68.2
23.8
33.7
2011
Four Confidential Targets - Totals
14
63.9
23.5
83
2012
Four Confidential Targets - Totals
19
50.9
17.4
61.5
2013
Four Confidential Targets - Totals
21
60.9
21.3
41.9
Grand Total
111
342.6
126.3
299.6
Target Stations
China Networks Management has identified and begun negotiations with a large number
of target stations. The following list is the TV station joint venture acquisition plan. The
information
presented below is based upon managements estimates of available financial
and related data and has not been independently verified or audited. There can be no
assurance that any of the acquisitions listed below will be consummated in the proposed
timeframes or ever.
17
17
Mr. Li Shuangqing: Chairman and CEO
2007 to present, Chairman and CEO of China Networks Media Limited
2006 to 2007, Chairman of Shandong Huashi Media & Technology, a leading Electronic Program Guide provider in China
2001 to 2006, General Manager of Huicong Advertising, a leading Chinese internet and TV advertising company
1997 to 2001, Director of Advertising Department of Qilu TV Station
1980 to 1997, management and TV production roles with Shandong and Qilu TV Stations
Graduated from Guanghua School of Management, Peking University, Executive MBA program
Mr. Michael E. Weksel: CFO
2009 to present, CFO of China Networks Media Limited
2006 to present, COO & CFO of Alyst Acquisition Corp.
2000 to 2006, Principal of Industrial Acquisitions Management, LLC, a venture investment firm
1994 to 1999, Co-founder, CFO and VP of LogistiCare, a leading provider of transportation logistics
1992 to 1994, Managing Director of Weksel, Davies & Co., Inc, a merchant banking firm
1989 to 1992, Associate of Joseph Littlejohn & Levy Inc., a merchant banking firm
BS from State University of New York, MBA from Columbia University
Ms. Wu Ying: COO
2008 to present, COO of China Networks Media Limited
2007-2008, CEO of Globereel.com , a leading video-website for world travel from China
1993-2007, Executive Director and COO of HC International, Inc, a leading
cross-media business information provider in China, listed on HK GEM in 2003 (HK8292)
Graduated from Guanghua School of Management in 2000, Peking University, Executive MBA program
Management Team
18
18
Mr. Zhou Chuansheng: VP Sales/Marketing
2007 to present, VP Sales/Marketing of China Networks Media Limited
2006 to 2007, General Manager of Shandong Huashi Media & Technology, a leading Electronic Program Guide provider in China
2003 to 2006, General Manager of Jinan Huamei Media Advertising
2001 to 2003, General Manager of Zhengzhou Branch of Huamei Media Advertising
Ms. Guan Yong: VP Business Development
2007 to present, VP Business Development of China Networks Media Limited
2006 to 2007, Director of Greater China Sales Department, Zhuhai Cosmedia, branch of Hongkong Cosmedia Holding Ltd., a London
AIM listed company, focusing on developing and implementing a multi-platform advertising
and distribution network in mainland China
and Hong Kong
2004 to 2006, Director of Advertising Department of Economy & Life Channel in Henan TV Station
2000 to 2004, Key Account Manager, Huicong Advertising
1995 to 2000, Manager of East China region of Shandong Qilu TV Station Advertising Department
Mr. Liu Rui: Head of Media Planning
2007 to present, Head of Media Planning of China Networks Media Limited
2006 to present, Director of Strategy, at Daqi (www.daqi.com) web 2.0 site
2002 to 2006, Vice President of Huamei Meidia, subsidiary of Huicong Advertising, specializing in advertising sales and planning
1998 to 2002, Sichuan Gaoyang Advertising, media buying and data analysis for SCTV, CDTV & CQTV
1996 to 1998, Institute of Classics, Sichuan University, engaged in editing classical literature
Management Team (continued)
19
The Transaction
20
20
Investment Highlights
Chinas First TV Advertising Network
Profitable Established Business With Significant Scale
China Networks initial acquisitions provide a stable profit base with large established audiences in each market.
Growing, Fragmented Market
Chinas advertising market was large ($16bn) in 2007 and is expected to become the
4th largest in the world in 2010
($26bn), with TV advertising consisting of
35% of the total. 1
296 broadcasters operating over 2,983 channels
Unique And Advantageous Structural Position
By securing exclusive contracts to provide advertising in multiple territories in partnership with SARFT, China
Networks enters the market with a unique and sustainable competitive advantage,
and a highly scalable business
model.
Strong Growth Prospects
In addition to expanding the core ad-sales business through operational improvements and market development, as
well as by growing the member network by acquiring stakes in additional territories,
China Networks has a rich set of
growth options including building an affiliate-network of partner-channels and additional content provision.
Seasoned Management Team
China Networks has a highly-experienced management team with solid experience and proven track record in the TV
and advertising industry in China and internationally, as well as established relationships
with national and local
governments.
1 Advertising Expenditure Forecasts, ZenithOptimedia, June 2008
21
21
Capitalization Tables
Fully Diluted Capitalization - Post Business Combination
Upon cash conversion of all outstanding warrants less $21,922,100 to be paid to holders of pre-
business combination China Networks capital stock
*Number of warrants is calculated using the Treasury Stock method.
22
22
Equity Earn-out Targets
Owners of China Networks, on an all-or-none basis each year, will be issued
shares of common stock upon achieving net income¹ on a pro forma basis in the
following amounts for each year from 2009
to 2011:²
*Net Income on a pro forma basis means the net income of the China Networks Surviving Corporation and its subsidiaries as
determined in accordance with U.S. generally accepted accounting principles (GAAP),
excluding equity-based compensation
charges, extraordinary one-time charges and charges related to the Business Combination or impairment of goodwill adjusted to
include all non-dilutive acquisitions as if such acquisitions occurred on the first day
of the year.
²Owners of China Networks will receive additional cash consideration of $3 million in each 2009 and 2010 for achieving the
respective net income targets above.
23
Comparable Analysis
Source: Bloomberg March 6, 2009
Company Name
Stock Price
Market
Cap
($'s MM)
Enterprise
Value
($'s MM)
PE 2008
PE 2009
AirMedia Group Inc. (NASDAQ: AMCN)
$3.99
283
123
9.8 x
7.3 x
Chengdu B-ray Media Co. Ltd. (SHSE:600880)
$2.06
749
676
23.0 x
19.8 x
China Mass Media International Advertising Corp. (NYSE:CMM)
$1.80
42
(1,025)
2.9 x
2.2 x
China Television Media Ltd. (SHSE:600088)
$1.62
389
274
39.7 x
31.2 x
Hunan TV & Broadcast Intermediary Co., Ltd. (SZSE:000917)
$2.15
826
1,271
56.3 x
39.0 x
Interpublic Group of Companies Inc. (NYSE:IPG)
$3.79
1,796
2,166
9.9 x
7.9 x
Omnicom Group Inc.(NYSE:OMC)
$22.80
7,018
9,209
8.6 x
8.0 x
Shanghai Oriental Pearl (Group) Co., Ltd. (SHSE:600832)
$1.24
3,918
4,103
55.7 x
53.9 x
SinoMedia Holding Ltd. (SEHK:623)
$0.14
80
46
4.4 x
4.2 x
VisionChina Media Inc. (NASDAQ:VISN)
$5.62
388
225
7.6 x
6.4 x
WPP Group plc. (LSE:WPP)
$5.62
284
550
25.4 x
13.6 x
Mean
22.1 x
17.6 x
24
24
Overview of Kunming TV Station
and Yellow River TV Station
25
25
Founded in March 1985
Coverage: 6.2 million population in 5 areas, 8 counties and Kunming itself
Kunming City TV Ranked in the Top 3 audience ratings in Kunming city in 2006
6 TV channels:
Terrestrial and Cable: General Channel, Movies Channel
Cable Only: Entertainment Channel, Living Channel, Economic Channel and News Channel
More than 130 hours/day of programming including drama, documentary, news, and
entertainment of which 7 hours/day comprises of in-house production
KMTV studio facilities include office space of more than 33,000 square meters, including
one large broadcast studio of 1,000 square meters and 9 mid- and small-sized studios
Kunming TV Station Overview
26
Kunming JVs 2008
Customer Breakdown
The major international customers come from 4A
companies
In a slowing global economy, the number of domestic
customers may exceed the number of international
customers
1. Kunming Feng Yun Advertising Company
24.6%
2. Yunnan Hua Nian Advertising Company
18.7%
3. GroupM (4A)
14.7%
4. Yunnan Lian Tong Advertising Company
8.14%
5. Carat Media (4A)
4.32%
6. Yunnan Fang Yuan Advertising Company
4.19%
7. Kunming New Friends Advertising Company
3.74%
8. Zenith Media (4A)
2.76%
9. Optimum Media Direction (4A)
2.29%
10. Procter & Gamble (4A)
1.92%
Top 10 Advertising Customers %
Advertising Customers
Local agency
61%
Inner provincial
direct customer
9%
Outer provincial
direct customer 2%
Source: Kunming TV Station Management, 2008
4A: American Association of Advertising Agencies
27
27
Kunming JVs 2007
Ratings
1.
First debut ceremony of Eagle Shooting Heroes / KMTV-General Channel (Campaign)
2.
Happy Ghost 5 / KMTV-Movie Channel (Movie)
3.
The Kung Fu Cult Master / KMTV-Movie Channel
(Movie)
4.
The Eagle Shooting Heroes / KMTV-General Channel
(TV series )
5.
Zui Yu / KMTV-General Channel (TV series )
6.
Mr Vampire 2 / KMTV-Movie Channel (Movie)
7.
The Great Chase / KMTV-General Channel (TV series )
8.
Happy City Blooming Spring 2008/ KMTV-General
Channel (Gala Evening)
9.
Happy Kunming / KMTV-General Channel (Gala
Evening)
10.
The Transporter / KMTV-Movie Channel (Movie)
Top 10 Audience Rated Programs
Source: Kunming TV Station Management 2008
Top 8 TV Channels by Average Rating in Kunming
(4+, whole day, 2007)
Ranking
Channel
Rating(%
Share(%
1
Yunnan TV City Channel(TV2)
4.01
13.63
2
CCTV General Channel
2.59
8.8
3
Kunming TV General Channel
2.01
6.84
4
CCTV-8
1.61
5.49
5
Yunnan TV Movies Channel (TV5)
1.53
5.19
6
Kunming TV Movies Channel
1.1
3.72
7
CCTV-5
0.82
2.77
8
Yunnan TV Satellite Channel(TV1)
0.76
2.59
Data Source: CSM Media Research 2008, China TV Rating Yearbook 2008
28
Q1
Q2
Q3
Q4
2008 Revenue
4,064,015
3,305,607
2,959,940
5,245,000 (E)
2007 Revenue
3,592,213
4,509,258
3,442,310
3,823,978
Growth Rate
13.1%
-26.7%
-14.0%
37.2%
Kunming TV Stations Quarterly Revenue Comparison 2008 vs. 2007
Kunming JV
Performance Review
29
Kunming TV Stations
Performance Review
Second Quarter - Earthquake in May 2008
No advertising allowed on television for 3 days (from May 19th 21st)
TV advertising slots were reduced for more than 1 month. Time slots were
reserved for earthquake news updates (from May - June) through a government
mandate
Yunnan was one of the areas hit by the earthquake
Third Quarter - Olympic Games in August
Audience ratings for local stations temporarily dropped. The advertisers reduced
local advertisement for that period
Non-sponsor advertisers postponed their advertising plan to avoid competition
with the Olympic sponsors
China Networks took control of the TV station advertising October 2008
30
30
Founded in July 1991
Been broadcasting for 16 years both domestically and internationally
1 Domestic TV channel: Yellow River Minsheng Channel
Coverage: Shanxi Province, 30 million population
Broadcasting Time: 20 hours per day, including 2.5 hours self-produced programs, 17.5
hours purchased programs
1 Radio Station: Art & Entertainment Radio
Coverage: Shanxi Province, 20 million population
2 International Channels: (not for profit)
SCOLA Channel: Satellite TV, 24 hour broadcasting 3 channels
International Channel: cooperation with ECHO Star, Chinese language and culture
learning channel, 50,000 subscribers
Yellow River TV Station Overview
31
Yellow River JVs 2008
Customer Structure
Majority of customers are domestic branded
companies
Local agency
35%
Inner provincial
direct customer
25%
Outer provincial
direct customer 34%
Top 10 Advertising Customers %
Advertising Customers
1. Taiyuan Chang Cheng Fei Yang Advertising
Company
20.0%
2. Harbin Pharmaceutical Group Sixth Pharm
Factory
10.0%
3. Beijing Zhong Jin Sheng Yuan
6.1%
4. Shanxi Qiu Suo Advertising Company
5.9%
5. Shanxi Bo Da
5.6%
6. Shanxi Welfare Lottery
5.4%
7. Guangdong Rui Tao Xuan
5.4%
8. Shanxi Zhong Zhi Technology Company
4.6%
9. Zhuo Yue Done Li Advertising Company
4.1%
10. China Mobile Shanxi Branch
3.9%
Source: Yellow River TV Station Management, 2008
32
32
Contact Information
Alyst Acquisition Corp.
Chardan Capital Markets, LLC
233 East 69th Street, #6J
New York, NY 10021
Michael E. Weksel
(646) 290-6104
mweksel@gmail.com
17 State Street Suite 1600
New York, NY 10004
George Kaufman
(646) 465 9015
gkaufman@chardancapitalmarkets.com
33