Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Halpin Kristin
 2. Date of Event Requiring Statement (Month/Day/Year)
08/20/2014		 3. Issuer Name and Ticker or Trading Symbol
Dealertrack Technologies, Inc [TRAK]
(Last)
(First)
(Middle)
1111 MARCUS AVE., SUITE M04		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
SVP, HR
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

LAKE SUCCESS, NY US 11042		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 9,310 (3)
D
 
Common Stock 1,443 (1)
D
 
Common Stock 1,256 (4)
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy)   (2) 02/28/2021 Common Stock 2,710 $ 54.07 D  
Non-Qualified Stock Option (right to buy)   (5) 08/17/2021 Common Stock 3,588 $ 45.11 D  
Performance Stock Unit   (6) 02/25/2021 Common Stock 1,199 $ 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Halpin Kristin
1111 MARCUS AVE.
SUITE M04
LAKE SUCCESS, NY US 11042		       SVP, HR  

Signatures

/s/ Gary Papilsky as attorney-in-fact for Kristin Halpin 08/20/2014
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Each restricted stock unit represents a contingent right to recieve one share of Dealertrack common stock. The restricted stock units vest in four equal annual installments which will begin on March 1, 2015 and will be fully vested on March 1, 2018.
(2) 25% of the shares subject to the option will vest on March 1, 2015 and 1/36th of the remaining shares subject to the option will vest each month thereafter, such that 100% of the shares subject to the option will be fully vested on March 1, 2018.
(3) 1,246 of these shares of common stock are being held in escrow in connection with the purchase of Dealer.com by Dealertrack.
(4) Each restricted stock unit represents a contingent right to receive one share of Dealertrack common stock. The restricted stock units vest in four equal annual installments beginning August 20, 2015.
(5) 25% of the shares subject to the option will vest on August 20, 2015 and 1/36th of the remaining shares subject to the option will vest each month thereafter, such that 100% of the shares subject to the option will be fully vested on August 20, 2018.
(6) The Performance Stock Units will vest in full on February 28, 2017 subject to the achievement of certain performance goals. These performance goals are equally based on both the Company's Revenue for calendar year 2014 and the total shareholder return of the Company's common stock as compared to other companies in the NASDAQ Software Index in the aggregate for calendar years 2014, 2015 and 2016.

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