Gold Demand Trends Full Year 2014 Infographic

Filed Pursuant To Rule 433

Registration No. 333-180974

February 12, 2015

 

LOGO

Gold Demand Trends Full Year 2014 WORLD GOLD COUNCIL Asia’s share of global consumer demand has grown from 47% to 60% in five years. This growth has fuelled the development of local infrastructure to meet the region’s increasing demands. Growth in regional vaulting capacity Creation of the Shanghai Gold Exchange’s International Board Expansion of China’s gold retail network Western banks granted licences to import gold into China. Gold investment products launched in regional hubs of Singapore and Hong Kong, cater to demand from Asian investors. Central banks globally were again committed buyers, adding 477t to their reserves. 477t Jewellery demand stabilised following an exceptional 2013. Demand was down 10% year-on-year to 2,153t, but comfortably above the 5-year average. 2,153t 2014 2,053t 5-year average 2014 mine production reached a record of 3,114t, 2% above last year. Meanwhile, recycling declined to a 7-year low. +2%

SPDR® GOLD TRUST has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the Trust and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the Trust or any Authorized Participant will arrange to send you the prospectus if you request it by calling toll free at 1-866-320-4053 or contacting State Street Global Markets, LLC, One Lincoln Street, Attn: SPDR® Gold Shares, 30th Floor, Boston, MA 02111.