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FORM 6-K

Securities and Exchange Commission
Washington, D.C. 20549
Report of Foreign Issuer
Pursuant To Rule 13a-16 Or 15d-16
Of The
Securities Exchange Act of 1934



For the month of January 2005 Commission file number 1-12260


COCA-COLA FEMSA, S.A. de C.V.
(Translation of Registrant’s name into English)


Guillermo González Camarena No. 600
Col. Centro de Ciudad Santa Fé
Delegación Alvaro Obregón
Mexico, D.F. 01210
(Address of principal office)



           (Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.)

                (Check One) Form 20-F x Form 40-F ___

           (Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.)

                (Check One) Yes   No x

           (If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b). 82- .)



Mexico City (January 25, 2005), Coca-Cola FEMSA, S.A. de C.V. (“Coca-Cola FEMSA” or the “Company”), informed that as part of its strategy to manage its indebtedness that it may discretionary repurchase, depending on market conditions, “certificados bursátiles”issued in Mexico pursuant to its April 25, 2003 program. All the “certificados bursatiles” repurchased would be cancelled.





SIGNATURES

           Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



  COCA-COLA FEMSA, S.A. DE C.V.
  (Registrant)
 
 
 
Date: January 25, 2005 By: /s/ HÉCTOR TREVIÑO GUTIÉRREZ
  Name:  Héctor Treviño Gutiérrez
  Title:    Chief Financial Officer