UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
(Amendment No. )
Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐
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Preliminary Proxy Statement |
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Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
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Definitive Proxy Statement |
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Definitive Additional Materials |
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Soliciting Material Pursuant to §240.14a-12 |
HUBSPOT, INC.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
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Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11. |
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April 24, 2019
Dear Fellow Stockholders:
I am pleased to invite you to attend the 2019 Annual Meeting of Stockholders (the “Annual Meeting”) of HubSpot, Inc. (“HubSpot”) to be held on Wednesday, June 5, 2019 at 9:00 a.m. Eastern Time at our offices, located at 2 Canal Park, 1st Floor, Cambridge, MA 02141.
Details regarding the meeting and the business to be conducted are more fully described in the accompanying Notice of 2019 Annual Meeting of Stockholders and Proxy Statement.
Pursuant to the Securities and Exchange Commission (“SEC”) rules that allow issuers to furnish proxy materials to stockholders over the Internet, we are posting the proxy materials on the Internet and delivering a notice of the Internet availability of the proxy materials. On or about April 24, 2019, we will begin mailing to our stockholders a Notice of Internet Availability (the “Notice”) containing instructions on how to access or request a copy of our Proxy Statement for the 2019 Annual Meeting of Stockholders and our Annual Report on Form 10-K for the year ended December 31, 2018.
Your vote is important. Whether or not you plan to attend the Annual Meeting, I hope you will vote as soon as possible. You may vote over the Internet or in person at the Annual Meeting or, if you requested printed copies of proxy materials, you also may vote by mailing a proxy card or voting by telephone. Please review the instructions on the Notice or on the proxy card regarding your voting options.
Thank you for being a HubSpot stockholder. We look forward to seeing you at our Annual Meeting.
Sincerely,
Brian Halligan
Chairman and Chief Executive Officer
YOUR VOTE IS IMPORTANT In order to ensure your representation at the meeting, whether or not you plan to attend the meeting, please vote your shares as promptly as possible over the Internet by following the instructions on your Notice or, if you requested printed copies of your proxy materials, by following the instructions on your proxy card. Your participation will help to ensure the presence of a quorum at the meeting and save HubSpot the extra expense associated with additional solicitation. If you hold your shares through a broker, your broker is not permitted to vote on your behalf on (1) the election of directors or (2) the non-binding, advisory vote to approve the compensation of our named executive officers unless you provide specific instructions to the broker by completing and returning any voting instruction form that the broker provides (or following any instructions that allow you to vote your broker-held shares via telephone or the Internet). For your vote to be counted, you will need to communicate your voting decision before the date of the Annual Meeting. Voting your shares in advance will not prevent you from attending the Annual Meeting, revoking your earlier submitted proxy or voting your stock in person. |
HUBSPOT, INC.
25 First Street
Cambridge, MA 02141
NOTICE OF 2019 ANNUAL MEETING OF STOCKHOLDERS
Notice is hereby given that HubSpot, Inc. will hold its 2019 Annual Meeting of Stockholders (the “Annual Meeting”) on Wednesday, June 5, 2019 at 9:00 a.m. Eastern Time at our offices, located at 2 Canal Park, 1st Floor, Cambridge, MA 02141, for the following purposes:
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To elect three Class II directors, Lorrie Norrington, Dharmesh Shah, and Avanish Sahai, to hold office until the 2022 annual meeting of stockholders and until their successors are duly elected and qualified, subject to their earlier resignation or removal; |
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To ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2019; |
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To conduct a non-binding, advisory vote to approve the compensation of our named executive officers; and |
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To transact any other business that properly comes before the Annual Meeting (including adjournments and postponements thereof). |
Only stockholders of record at the close of business on April 9, 2019 are entitled to notice of and to vote at the Annual Meeting as set forth in the Proxy Statement. If you plan to attend the Annual Meeting in person, you should be prepared to present photo identification such as a valid driver’s license and verification of stock ownership for admittance. You are entitled to attend the Annual Meeting only if you were a stockholder as of the close of business on April 9, 2019 or hold a valid proxy for the Annual Meeting. If you are a stockholder of record, your ownership as of the record date will be verified prior to admittance into the meeting. If you are not a stockholder of record but hold shares through a broker, trustee, or nominee, you must provide proof of beneficial ownership as of the record date, such as an account statement or similar evidence of ownership. Please allow ample time for the admittance process. For instructions on how to vote your shares, please refer to the instructions on the Notice of Internet Availability of Proxy Materials you received in the mail, the section titled “Voting” beginning on page 1 of this Proxy Statement or, if you requested to receive printed proxy materials, your enclosed proxy card.
By Order of the Board of Directors,
John P. Kelleher
General Counsel and Secretary
Cambridge, Massachusetts
April 24, 2019
PROXY STATEMENT FOR THE 2019 ANNUAL MEETING
OF STOCKHOLDERS
TABLE OF CONTENTS
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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT |
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ADDITIONAL INFORMATION RELATING TO EXECUTIVE COMPENSATION PROGRAM |
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2018 Potential Payments upon Termination or Change in Control |
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Report of the Compensation Committee of the Board of Directors |
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PROPOSAL TWO - RATIFICATION OF THE APPOINTMENT OF OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM |
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Our Board of Directors (the “Board”) solicits your proxy on our behalf for the 2019 Annual Meeting of Stockholders (the “Annual Meeting”) and at any postponement or adjournment of the Annual Meeting for the purposes set forth in this Proxy Statement and the accompanying Notice of Internet Availability of Proxy Materials (the “Notice”). The Annual Meeting will be held at 9:00 a.m. Eastern Time on Wednesday, June 5, 2019 at our offices, located at 2 Canal Park, 1st Floor, Cambridge MA 02141. We made this Proxy Statement available to stockholders beginning on April 24, 2019.
In this Proxy Statement the terms “HubSpot,” “the company,” “we,” “us,” and “our” refer to HubSpot, Inc. The mailing address of our principal executive offices is HubSpot, Inc., 25 First Street, Cambridge MA 02141.
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We are providing access to our proxy materials over the Internet. On April 24, 2019, we mailed the Notice to stockholders, unless they requested a printed copy of proxy materials. The Notice contains instructions on how to access our proxy materials and how to vote. If you would like to receive a paper or e-mail copy of our proxy materials, please follow the instructions in the Notice. If you requested printed versions of these materials by mail, they will also include a proxy card for the Annual Meeting. |
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April 9, 2019 |
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A majority of the shares of all issued and outstanding stock entitled to vote on the record date must be present in person or represented by proxy to constitute a quorum. |
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42,038,600 shares of common stock outstanding as of April 9, 2019. |
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There are four ways a stockholder of record can vote: |
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(1) By Internet: You may vote over the Internet by following the instructions provided in the Notice. |
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(2) By Telephone: You can vote by telephone by following the instructions in the Notice. |
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(3) By Mail: If you requested printed copies of proxy materials, you can vote by mailing your proxy as described in the proxy materials. |
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(4) In Person: If you are a stockholder as of the record date, you may vote in person at the meeting. Submitting a proxy will not prevent a stockholder from attending the Annual Meeting, revoking their earlier-submitted proxy, and voting in person. |
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In order to be counted, proxies submitted by telephone or Internet must be received by 11:59 p.m. Eastern Time on June 4, 2019. Proxies submitted by U.S. mail must be received before the start of the Annual Meeting. |
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If you are a stockholder who holds shares through a brokerage firm, bank, trust, or other similar organization (that is, in “street name”), please refer to the instructions from the broker or organization holding your shares. |
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Stockholders of record may revoke their proxies by attending the Annual Meeting and voting in person, by filing an instrument in writing revoking the proxy or by filing another duly executed proxy bearing a later date with our Secretary before the vote is counted or by voting again using the telephone or Internet before the cutoff time (your latest telephone or Internet proxy is the one that will be counted). If you hold shares through a bank or broker, you may revoke any prior voting instructions by contacting that firm. |
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2019 PROXY STATEMENT | HubSpot, Inc. 1
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Each share of our common stock outstanding on the record date is entitled to one vote on any proposal presented at the Annual Meeting: For Proposal One, the election of directors, the nominees receiving a majority of votes properly cast will be elected as directors. For Proposal Two, a majority of the votes properly cast is required to ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2019. For Proposal Three, a majority of the votes properly cast is required to approve the compensation of our named executive officers. Since this proposal is an advisory vote, the result will not be binding on our Board, the Compensation Committee of our Board (the “Compensation Committee”), or the Company. However, the Board values input from stockholders, and the Compensation Committee will consider the outcome of the vote when making future decisions regarding the compensation of our named executive officers. |
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Votes withheld from any nominee, abstentions and “broker nonvotes” (i.e., where a broker has not received voting instructions from the beneficial owner and for which the broker does not have discretionary power to vote on a particular matter) are counted as present for purposes of determining the presence of a quorum. Shares voting “withheld” have no effect on the election of directors. Abstentions have no effect on the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2019 or the advisory vote to approve the compensation of our named executive officers. Under the rules that govern brokers holding shares for their customers, brokers who do not receive voting instructions from their customers have the discretion to vote uninstructed shares on routine matters, but do not have discretion to vote such uninstructed shares on non-routine matters. Only Proposal Two, the ratification of the appointment of PricewaterhouseCoopers LLP, is considered a routine matter where brokers are permitted to vote shares held by them without instruction. If your shares are held through a broker, those shares will not be voted with regard to Proposals One or Three unless you affirmatively provide the broker instructions on how to vote. Broker non-votes also will have no effect on the outcome of these proposals. |
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If you complete and submit your proxy voting instructions, the persons named as proxies will follow your instructions. If you submit proxy voting instructions but do not direct how your shares should be voted on each item, the persons named as proxies will vote for the election of each of the nominees for directors, for the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm, for the non-binding advisory vote to approve the compensation of our named executive officers. The persons named as proxies will vote on any other matters properly presented at the Annual Meeting in accordance with their best judgment, although we have not received timely notice of any other matters that may be properly presented for voting at the Annual Meeting. |
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We will announce preliminary results at the Annual Meeting. We will report final results by filing a Form 8-K within four business days after the Annual Meeting. If final results are not available at that time, we will provide preliminary voting results in the Form 8-K and will provide the final results in an amendment to the Form 8-K as soon as they become available. |
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2019 PROXY STATEMENT | HubSpot, Inc. 2
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We are paying for the distribution of the proxy materials and solicitation of the proxies. As part of this process, we reimburse brokerage houses and other custodians, nominees and fiduciaries for their reasonable out-of-pocket expenses for forwarding proxy and solicitation materials to our stockholders. Proxy solicitation expenses that we will pay include those for preparation, mailing, returning and tabulating the proxies. Our directors, officers, and employees may also solicit proxies on our behalf in person, by telephone, email or facsimile, but they do not receive additional compensation for providing those services. |
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Some banks, brokers, and other nominee record holders may be participating in the practice of “householding” proxy statements and annual reports. This means that only one copy of the Notice, Proxy Statement, and Annual Report on Form 10-K for the year ended December 31, 2018, as applicable, is being delivered to multiple stockholders sharing an address unless we have received contrary instructions. We will promptly deliver a separate copy of any of these documents to you if you write to us at Investor Relations at HubSpot, Inc., 25 First Street, Cambridge, MA 02141 or call (888) 482-7768. If you want to receive separate copies of the Notice, Proxy Statement, or Annual Report on Form 10-K in the future, or if you are receiving multiple copies and would like to receive only one copy for your household, you should contact your bank, broker, or other nominee record holder, or you may contact us at the above address or telephone number. |
2019 PROXY STATEMENT | HubSpot, Inc. 3
DIRECTORS AND EXECUTIVE OFFICERS
The following table identifies our Board of Directors and executive officers and sets forth their current position(s) at HubSpot and their ages as of April 24, 2019:
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Executive Officers |
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Brian Halligan |
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Co-founder, Chairman of the Board, and Chief Executive Officer |
Dharmesh Shah |
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Co-founder, Director, and Chief Technology Officer |
JD Sherman |
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President and Chief Operating Officer |
Kate Bueker |
48 |
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Chief Financial Officer and Treasurer |
John Kelleher |
53 |
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General Counsel and Secretary |
Hunter Madeley |
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Chief Sales Officer |
Directors |
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Ron Gill |
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Director |
Julie Herendeen |
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Lorrie Norrington |
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Lead Independent Director |
Avanish Sahai |
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Michael Simon |
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Jay Simons |
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Jill Ward |
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Set forth below are the biographies of each executive officer and director, as well as information regarding each such person’s business experience, director positions held currently or at any time during the last five years, and, for directors, the experiences, qualifications, attributes or skills that caused the Nominating and Corporate Governance Committee to determine that the person should serve as a director of the company. We believe that each of our executive officers and directors has a reputation for integrity, honesty and adherence to high ethical standards.
Brian Halligan, a founder of the company, has served as our Chief Executive Officer and a member of our Board of Directors since 2005, and has served as Chairman of our Board of Directors since 2014. Mr. Halligan is also an author and a senior lecturer at the Massachusetts Institute of Technology. Prior to founding HubSpot, Mr. Halligan served as venture partner at Longworth Ventures. From 2000 until 2004, he also worked as the vice president of sales of Groove Networks, which was later acquired by Microsoft. Mr. Halligan served on the board of directors of Fleetmatics Group, a global provider of fleet management solutions until its acquisition by Verizon Communications in November 2016. Mr. Halligan was selected to serve as a director on our Board due to his knowledge of HubSpot and our business and his service as our Chief Executive Officer. |
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Dharmesh Shah a founder of the company, has served as our Chief Technology Officer and a member of our Board of Directors since 2005. Prior to founding HubSpot, he was founder and chief executive officer of Pyramid Digital Solutions, a software company, which was acquired by SunGard Data Systems in 2005. Mr. Shah is also an author and angel investor. Mr. Shah was selected to serve as a director on our Board due to his knowledge of the company and our business and his service as our Chief Technology Officer. |
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JD Sherman has served as our Chief Operating Officer since March 2012 and as our President since March 2014. From 2005 to 2012, Mr. Sherman served as the chief financial officer of Akamai Technologies. From 1990 to 2005, he served in various positions at IBM including as vice president of financial planning and assistant controller of corporate financial strategy and budgets. He currently serves on the board of directors of Fiserv, Inc. and on the BUILD Boston Board of Advisors. |
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2019 PROXY STATEMENT | HubSpot, Inc. 4
Kate Bueker has served as our Chief Financial Officer since June 2018. Prior to joining HubSpot, Ms. Bueker held numerous financial leadership roles from 2007 to 2018 at Akamai Technologies, Inc. Ms. Bueker most recently served as senior vice president of business finance and operations at Akamai. Prior to joining Akamai, Ms. Bueker spent almost 10 years in investment banking at The Blackstone Group, UBS, Credit Suisse and Donaldson, Lufkin & Jenrette. |
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John Kelleher has served as our General Counsel since June 2012. Previously, from 2003, Mr. Kelleher served as the senior vice president and general counsel of Endeca Technologies until its acquisition by Oracle in December 2011. Prior to his legal career, Mr. Kelleher was a Lieutenant in the U.S. Navy. |
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Hunter Madeley has served as our Chief Sales Officer since April 2016. Prior to that, he served as our senior vice president global sales from April 2014 to March 2016. After a sabbatical, Mr. Madeley served as a vice president commercial sales at salesforce.com from 2010 to 2014. From 2002 to 2004, Mr. Madeley served in several leadership roles at ADP, including as a vice president sales and a director of sales. |
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Ron Gill has served as a member of our Board of Directors since June 2012. Mr. Gill has served as an operating partner of Lead Edge Capital, a growth equity investment firm, since 2018. From 2007 to 2017, Mr. Gill held multiple positions at NetSuite, Inc., including chief financial officer from 2010 until 2017, including through NetSuite’s acquisition by Oracle in 2016. Prior to joining NetSuite, Ron was vice president, finance at Hyperion Solutions. Previously, he held a variety of financial positions with several technology companies, including SAP, Dell and Sony. Mr. Gill was selected to serve as a director on our Board due to his broad industry experience and extensive financial leadership experience. Mr. Gill qualifies as an “audit committee financial expert” under SEC guidelines. |
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Julie Herendeen has served as a member of our Board of Directors since April 2016. Ms. Herendeen currently serves as the interim chief marketing officer for PagerDuty, a role she has held since March 2019. Ms. Herendeen served as head of global enterprise marketing at Uber from March 2017 to April 2018. From September 2014 until April 2016, Ms. Herendeen served as vice president of marketing of Dropbox. Prior to joining Dropbox, Ms. Herendeen was the chief marketing officer of Lookout, a mobile security company, from February 2010 to August 2014. Before joining Lookout, Ms. Herendeen spent five years at Yahoo and prior to that she held various positions at Shutterfly, Netscape and Apple. Ms. Herendeen was selected to serve as a director on our Board due to her extensive marketing and product expertise as well as her experience scaling technology businesses as the voice of the customer. |
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Lorrie Norrington has served as a member of our Board of Directors since September 2013. Ms. Norrington has served as an operating partner of Lead Edge Capital, a growth equity investment firm, since 2013. Ms. Norrington currently serves on the boards of directors of three other public companies, Autodesk, Colgate-Palmolive, and Eventbrite, and also previously served on the boards of directors of Shopping.com, McAfee, Lucasfilm, and DIRECTV. Ms. Norrington served in several senior management roles at eBay, Shopping.com, Intuit, and General Electric Company. Ms. Norrington was selected to serve as a director on our Board due to her broad industry experience, including over 35 years of operating experience in technology, software and internet businesses, and her experience as a current and former director of other public companies. |
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Avanish Sahai has served as a member of our Board of Directors since April 2018. Mr. Sahai has served as the global vice president of ISV and technology alliances at ServiceNow, a leading enterprise software vendor, since 2016. From May 2015 to December 2016, Mr. Sahai was the senior vice president of channels and alliances at InsideSales.com. From April 2014 to May 2015, he was the senior vice president and chief product officer at Demandbase. Prior to Demandbase, Mr. Sahai held leadership positions at Salesforce.com, Oracle, and McKinsey & Company, as well as various early-to-mid stage startups in Silicon Valley. Mr. Sahai was selected to serve as a director on our Board due to his extensive industry experience, his global expertise, and his knowledge of building software platforms and ecosystems. |
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2019 PROXY STATEMENT | HubSpot, Inc. 5
Michael Simon has served as a member of our Board of Directors since June 2011. Mr. Simon is the chief executive officer of NDVR, Inc., a private company that develops portfolio optimization algorithms and technology. He also serves on the board of directors of LogMeIn, Inc. Mr. Simon served as the co-founder, chairman and chief executive officer of LogMeIn from 2003 until 2015, and as chairman from 2016 until March 2019. He also serves on the board of SessionM, a private company that makes enterprise customer loyalty software. Mr. Simon also serves on the Graduate Studies Advisory Council at the University of Notre Dame. Mr. Simon was selected to serve as a director on our Board due to his broad industry and leadership experience. |
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Jay Simons has served as a member of our Board of Directors since January 2017. Since 2011, Mr. Simons has served as president of Atlassian Corporation Plc. From 2008 to 2011, Mr. Simons was vice president of sales and marketing at Atlassian. From October 2005 to May 2008, Mr. Simons served in various roles, including vice president, marketing, at BEA Systems, Inc. an enterprise software company, which was acquired by Oracle Corporation in 2008. From 1998 to 2005, Mr. Simons served in various roles, including vice president, product marketing & strategy, at Plumtree Software, Inc., a web software company, which was acquired by BEA Systems, Inc. in 2005. Mr. Simons was selected to serve as a director on our Board due to his experience implementing a high-velocity, low-touch sales model, his experience moving to a multi-product platform and his experience with global expansion. |
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Jill Ward has served as a member of our Board of Directors since October 2017. Since 2018, Ms. Ward has served as an operating partner of Lead Edge Capital, a growth equity investment firm, and as a director of Carbon Black, Inc. Ms. Ward previously served as president and chief operating officer of Fleetmatics from 2015 until its acquisition by Verizon Communications in 2016. Prior to Fleetmatics, from 2001 to 2014, Ms. Ward served as vice president and then senior vice president and general manager at Intuit. Ms. Ward has also held leadership roles at Fidelity Investments, and Bain & Company. Ms. Ward was selected to serve as a director on our Board due to her experience in leading and scaling technology companies that serve small and medium sized businesses, as well as her skills at building strong customer experiences and deep channel partner relationships. |
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2019 PROXY STATEMENT | HubSpot, Inc. 6
The Board believes, and our Corporate Governance Guidelines dictate, that the Board should consist of a substantial majority of independent directors. The Board has determined that, except for Messrs. Halligan and Shah as executive officers of the Company, each of our current directors has no material relationship with HubSpot that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director. In making that determination, the Board considered all relevant facts and circumstances, including (but not limited to) the director’s commercial, industrial, banking, consulting, legal, accounting, charitable, and familial relationships. In addition, the Board has determined that a majority of our directors is “independent” within the meaning of the director independence standards of the NYSE, other than Messrs. Halligan and Shah, who currently serve as executive officers of the Company, and Ms. Ward, who had a prior compensation committee interlock with Mr. Halligan. Ms. Ward was the president and chief operating officer of Fleetmatics while Mr. Halligan served on its compensation committee until its acquisition in November 2016 by Verizon Communications.
Furthermore, the Board has determined that each member of each of the committees of the Board is independent within the meaning of the NYSE’s, the SEC’s, and our applicable committees’ independence standards, including Rule 10a-3(b)(1) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). There are no family relationships among any of our directors or executive officers. Mr. David Skok, who retired from the Board in April 2018, was also an independent director throughout the period he served on the Board.
At least annually, the Board will evaluate all relationships between us and each director in light of relevant facts and circumstances for the purposes of determining whether a material relationship exists that might signal a potential conflict of interest or otherwise interfere with such director’s ability to satisfy his or her responsibilities as an independent director. Based on this evaluation, the Board will make an annual determination of whether each director is independent within the meaning of the NYSE’s, the SEC’s, and our applicable committees’ independence standards.
Currently, our Chief Executive Officer, Mr. Brian Halligan, also serves as Chairman of the Board of Directors. The Board believes that its current leadership structure, coupled with an emphasis on Board independence provides effective independent oversight of management while allowing both the Board and management to benefit from Mr. Halligan’s leadership and years of experience in HubSpot’s business. Mr. Halligan possesses details and first-hand knowledge of the issues, opportunities, and challenges facing HubSpot and its business. We believe this extensive Company-specific experience and expertise of Mr. Halligan, together with the outside experience, oversight and expertise of our independent directors, allows for differing perspectives and roles regarding strategy development that benefit our stockholders. This structure enables Mr. Halligan to act as the key link between the Board and other members of management. Further, the Board believes that Mr. Halligan’s combined role enables decisive leadership, ensures clear accountability, and enhances HubSpot’s ability to communicate its message and strategy clearly and consistently to its stockholders, employees, and customers.
The Board also has a Lead Independent Director who provides an effective independent voice in our leadership structure. As lead independent director, Ms. Lorrie Norrington presides over meetings of our independent directors, serves as a liaison between our Chairman of the Board of Directors and the independent directors and performs such additional duties as our Board of Directors may otherwise determine and delegate.
Given our strong business, operational and financial performance, the Board believes that stockholders are best served by continuing this leadership structure. The Board continues to review the leadership of the Board on a regular basis.
The Board meets on a regularly scheduled basis during the year to review significant developments affecting us and to act on matters requiring their approval. It also holds special meetings when important matters require action between scheduled meetings. Members of senior management regularly attend meetings to report on and discuss their areas of responsibility. During 2018, the Board held six meetings. The Board has three standing committees:
|
• |
the Audit Committee, which held eight meetings in 2018; |
|
• |
the Compensation Committee, which held five meetings in 2018; and |
|
• |
the Nominating and Corporate Governance Committee, which held five meetings in 2018. |
2019 PROXY STATEMENT | HubSpot, Inc. 7
Each of the incumbent directors of the Board attended 100% of all meetings of the Board and meetings of committees of our Board upon which they served (during the periods that they served) during 2018. The Board regularly holds executive sessions of the non-management directors as well as the independent directors. Executive sessions of non-management directors do not include employee directors and executive sessions of independent directors do not include directors who do not qualify as independent under NYSE and SEC rules.
It is our policy that members of our Board are encouraged to attend annual meetings of our stockholders. All members of our Board attended the 2018 annual meeting of our stockholders.
Corporate Governance Policies and Committee Charters
The Company and the Board regularly review and evaluate the Company’s corporate governance practices. The Board has adopted Corporate Governance Guidelines to assist and guide its members in the exercise of its responsibilities. These guidelines should be interpreted in accordance with any requirements imposed by applicable federal or state law or regulation, the NYSE and our certificate of incorporation and bylaws.
In addition, we have adopted a Code of Business Conduct and Ethics (a/k/a our Code of Use Good Judgment) that applies to all of our employees, officers and directors, including those officers responsible for financial reporting. We intend to disclose any amendment or waiver of a provision of the Code of Use Good Judgment that applies to our principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions, by posting such information on our website (available at http://www.hubspot.com) and/or in our public filings with the SEC.
The Board has also adopted a written charter for the Audit Committee, the Compensation Committee, and the Nominating and Corporate Governance Committee, each of which satisfy the applicable rules of the SEC and the listing standards of the NYSE.
Our Corporate Governance Guidelines, Code of Use Good Judgment, and committee charters are available on the Investor Relations – Leadership and Governance section of our website at https://ir.hubspot.com/leadership. You may also request a copy of these documents by contacting Investor Relations at our principal executive offices.
Our bylaws provide that the Board may delegate responsibility to committees. The Board has three standing committees: an Audit Committee, a Compensation Committee, and a Nominating and Corporate Governance Committee.
The table below shows the composition of the standing committees of the Board of Directors. Ms. Ward and Messrs. Halligan and Shah do not currently serve on any standing committee.
Name |
Independent |
Audit Committee |
Compensation Committee |
Nominating & Corporate Governance Committee |
Ron Gill |
√ |
Chair |
|
|
Brian Halligan |
|
|
|
|
Julie Herendeen |
√ |
√ |
|
√ |
Lorrie Norrington |
√ |
|
|
Chair |
Avanish Sahai |
√ |
√ |
|
|
Dharmesh Shah |
|
|
|
|
Michael Simon |
√ |
|
Chair |
|
Jay Simons |
√ |
|
√ |
|
Jill Ward |
|
|
|
|
Total Meetings Held in 2018 |
|
8 |
5 |
5 |
2019 PROXY STATEMENT | HubSpot, Inc. 8
Ms. Herendeen and Messrs. Gill and Sahai currently serve on the Audit Committee, which is chaired by Mr. Gill. The Board has determined that each member of the Audit Committee is “independent” for audit committee purposes as that term is defined under Rule 10A-3 of the Exchange Act, and the applicable NYSE rules. Each member of the Audit Committee meets the requirements for financial literacy under the applicable rules and regulations of the SEC and NYSE. The Board has designated Mr. Gill as an “audit committee financial expert,” as defined under the applicable rules of the SEC. The Audit Committee’s responsibilities include:
|
• |
overseeing the work of our independent registered public accounting firm; |
|
• |
approving the hiring, discharging and compensation of our independent registered public accounting firm; |
|
• |
approving engagements of the independent registered public accounting firm to render any audit or permissible non-audit services; |
|
• |
reviewing the qualifications and independence of the independent registered public accounting firm; |
|
• |
monitoring the rotation of partners of the independent registered public accounting firm on our engagement team as required by law; |
|
• |
reviewing our consolidated financial statements and reviewing our critical accounting policies and estimates; |
|
• |
reviewing the adequacy and effectiveness of our internal controls; and |
|
• |
reviewing and discussing with management and the independent registered public accounting firm the results of the annual audit of our annual consolidated financial statements and the interim reviews of our quarterly consolidated financial statements. |
Compensation Committee
Messrs. Simon and Simons currently serve on the Compensation Committee, which is chaired by Mr. Simon. The Board has determined that each member of the Compensation Committee is “independent” as that term is defined in the applicable SEC and NYSE rules. The Compensation Committee’s responsibilities include:
|
• |
reviewing and approving corporate goals and objectives relevant to compensation of our Chief Executive Officer and other executive officers; |
|
• |
evaluating the performance of our executive officers in light of established goals and objectives; |
|
• |
reviewing and approving the compensation of our executive officers based on its evaluations; |
|
• |
reviewing and recommending compensation of our non-employee directors; |
|
• |
administering and approving the issuance of stock options and other awards under our stock plans; |
|
• |
retaining and approving the compensation of any compensation advisors; and |
|
• |
evaluating the independence of any such compensation advisors. |
Nominating and Corporate Governance Committee
Mses. Herendeen and Norrington currently serve on the Nominating and Corporate Governance Committee, which is chaired by Ms. Norrington. The Board has determined that each member of the Nominating and Corporate Governance Committee is “independent” as that term is defined in the applicable SEC and NYSE rules. The Nominating and Corporate Governance Committee’s responsibilities include:
|
• |
evaluating and making recommendations regarding the organization and governance of the Board of Directors and its committees; |
|
• |
assessing the performance of members of the Board of Directors and making recommendations regarding committee and chair assignments; |
|
• |
reviewing and making recommendations with regard to our corporate succession plans for our Chief Executive Officer and other executive officers; |
|
• |
recommending desired qualifications for Board of Directors membership and conducting searches for potential members of the Board of Directors; and |
|
• |
reviewing and making recommendations with regard to our Corporate Governance Guidelines. |
2019 PROXY STATEMENT | HubSpot, Inc. 9
Identifying and Evaluating Director Nominees
The Board has delegated the director selection and nomination process to the Nominating and Corporate Governance Committee, with the expectation that other members of the Board, and of management, will be requested to take part in the process as appropriate.
Generally, the Nominating and Corporate Governance Committee identifies candidates for director nominees in consultation with management, through the use of search firms or other advisors, through the recommendations submitted by stockholders or through such other methods as the Nominating and Corporate Governance Committee deems to be helpful to identify candidates. Once candidates have been identified, the Nominating and Corporate Governance Committee confirms that the candidates meet all of the minimum qualifications for director nominees established by the Nominating and Corporate Governance Committee. The Nominating and Corporate Governance Committee may gather information about the candidates through interviews, detailed questionnaires, comprehensive background checks or any other means that the Nominating and Corporate Governance Committee deems to be appropriate in the evaluation process. The Nominating and Corporate Governance Committee then meets as a group to discuss and evaluate the qualities and skills of each candidate, both on an individual basis and taking into account the overall composition and needs of the Board. Based on the results of the evaluation process, the Nominating and Corporate Governance Committee recommends candidates for the Board’s approval as director nominees for election to the Board.
From time to time, we have engaged, for a fee, a third-party search firm to assist the Nominating and Corporate Governance Committee with identifying, evaluating and screening Board candidates for the Company. For our two most recent Board searches, Rich Talent Group, a boutique search firm, assisted the Nominating and Corporate Governance Committee with evaluating and screening Board candidates, including Jill Ward and Avanish Sahai, who were appointed to the Board in October 2017 and April 2018, respectively.
Minimum Qualifications
In evaluating proposed director candidates, the Nominating and Corporate Governance Committee may consider all facts and circumstances that it deems appropriate or advisable, including, among other things, the skills of the proposed director candidate, his or her depth and breadth of professional experience or other background characteristics, his or her independence, the current size and composition of our Board and the needs of our Board and its respective committees. Some of the qualifications that our Nominating and Corporate Governance Committee considers include, without limitation, integrity, judgment, diversity of experience, expertise, business acumen, understanding of our business and industry, potential conflicts of interest and other commitments. Nominees must also have proven achievement and competence in their field and the ability to provide guidance to our management team and make significant contributions to our success, and an understanding of the fiduciary responsibilities that are required of a director. Director candidates must have sufficient time available in the judgment of our Nominating and Corporate Governance Committee to perform all Board and committee responsibilities. Members of our Board are expected to prepare for, attend, and participate in all Board of Director and applicable committee meetings.
Building a More Diverse Board
Setting the tone for diversity and inclusivity often starts at the top. We are proud to be building a Board that represents our customers and employees by bringing diverse ideas and backgrounds to the table. While we do not have a specific policy with regard to the consideration of diversity in identifying director nominees, we believe it is essential to have directors representing diversity in many areas, including but not limited to race, ethnicity, gender, age, background, and professional experience. With the addition of Jill Ward to our Board in October 2017, we now have three women on our Board. Furthermore, our Lead Independent Director is a woman, and our Nominating and Corporate Governance Committee is comprised entirely of women. In April 2018, we were excited and honored to welcome Avanish Sahai to our Board. Not only does Mr. Sahai bring extensive platform experience to our business, but he’s also passionate about our mission to build a more diverse company. |
2019 PROXY STATEMENT | HubSpot, Inc. 10
Stockholders may submit recommendations for director candidates to the Nominating and Corporate Governance Committee by sending the individual’s name and qualifications to our Secretary at HubSpot, Inc., 25 First Street, Cambridge, MA 02141, who will forward all recommendations to the Nominating and Corporate Governance Committee. The Nominating and Corporate Governance Committee will evaluate any candidates recommended by stockholders against the same criteria and pursuant to the same policies and procedures applicable to the evaluation of candidates proposed by directors or management.
The Board provides to every securityholder and interested party the ability to communicate with the Board, as a whole, and with individual directors on the Board through an established process for securityholder and other interested party communication. For a communication directed to the Board of Directors as a whole, securityholders and other interested parties may send such communication to the attention of the Company’s Secretary via U.S. Mail or Expedited Delivery Service to: HubSpot, Inc., 25 First Street, Cambridge, MA 02141, Attn: Board of Directors, c/o Secretary.
For a securityholder communication directed to an individual director in his or her capacity as a member of the Board, securityholders and other interested parties may send such communication to the attention of the individual director via U.S. Mail or Expedited Delivery Service to: HubSpot, Inc., 25 First Street, Cambridge, MA 02141, Attn: [Name of Individual Director], c/o Secretary.
We will forward by U.S. Mail any such communication to each director, and the Chairman of the Board in his or her capacity as a representative of the Board, to whom such communication is addressed to the address specified by each such director and the Chairman of the Board, unless there are safety or security concerns that mitigate against further transmission.
Board and Committee Evaluations
The Nominating and Corporate Governance Committee oversees the annual Board and committee evaluation process. Generally, the Board and each committee conduct self-evaluations by means of written questionnaires completed by each director and committee member. The anonymous responses are summarized and provided to the Board and each committee at their next meetings in order to facilitate an examination and discussion by the Board and each committee of the effectiveness of the Board and committees, Board and committee structure and dynamics, and areas for possible improvement. The Nominating and Corporate Governance Committee establishes the Board and committee evaluation process each year and may determine to use an independent third party evaluation process from time to time in the future.
Board’s Role in Risk Oversight
One of the key functions of our Board of Directors is informed oversight of our risk management process. Our Board does not have a standing risk management committee, but rather administers this oversight function directly through the board of directors as a whole, as well as through its standing committees that address risks inherent in their respective areas of oversight. In particular, our Board is responsible for monitoring and assessing strategic risk exposure, including cybersecurity risk exposure. Our Audit Committee is responsible for reviewing and discussing our major financial risk exposures and the steps our management has taken to monitor and control these exposures, including guidelines and policies with respect to risk assessment and risk management. Our Audit Committee also monitors compliance with legal and regulatory requirements, in addition to oversight of the performance of our external audit function. Our Nominating and Corporate Governance Committee monitors the effectiveness of our Corporate Governance Guidelines. Our Compensation Committee reviews and discusses the risks arising from our compensation philosophy and practices applicable to all employees that are reasonably likely to have a materially adverse effect on us.
2019 PROXY STATEMENT | HubSpot, Inc. 11
Compensation of Non-Employee Directors
Pursuant to our Non-Employee Director Compensation Policy in effect for 2018, non-employee directors were paid an annual cash retainer of $30,000, our lead independent director was paid an additional annual cash retainer of $11,500 and committee members and committee chairs received additional annual cash retainer fees as set forth below:
|
|
Audit Committee |
|
|
Compensation Committee |
|
|
Nominating and Corporate Governance Committee |
|
|||
Annual Committee Member Retainer |
|
$ |
8,500 |
|
|
$ |
6,100 |
|
|
$ |
4,000 |
|
Annual Committee Chairman Retainer |
|
$ |
20,000 |
|
|
$ |
12,000 |
|
|
$ |
7,500 |
|
In addition, each of our non-employee/non-investor affiliate directors received an annual equity award with a value of $165,000, 25% of which was in the form of an option to purchase shares of our common stock and 75% of which was in the form of a restricted stock unit (“RSU”) award settled in shares of our common stock. Such equity award vests upon the first anniversary of the grant date of such award (or, if earlier, immediately prior to the annual meeting of stockholders that is closest to the first anniversary of the grant date); provided, however, that all vesting ceases if the director resigns from our Board of Directors or otherwise ceases to serve as a director, unless the Board of Directors determines otherwise in certain warranted circumstances. Newly-elected directors receive a pro-rated annual equity award. All unvested options or RSU awards held by a non-employee director accelerate and immediately vest if the non-employee director’s service relationship ends within three months prior to or 12 months following a “sale event” (as defined in the Company’s 2014 Stock Option and Incentive Plan).
We reimburse our non-employee directors for their travel, lodging and other reasonable expenses incurred in attending meetings of our Board of Directors and committees of the Board of Directors.
The Board periodically evaluates the compensation of our non-employee directors, including the recommendations of the Compensation Committee. The Board also considers input from the Compensation Committee’s compensation consultant, who reviews director pay levels at peer companies and provides feedback on where the Company is positioned relative to its peers.
The following table provides certain information concerning compensation earned by the non-employee members of our Board during the year ended December 31, 2018 pursuant to our Non-Employee Director Compensation Policy. The table excludes Messrs. Halligan and Shah, who are Named Executive Officers of the Company and did not receive any additional compensation for their service as directors in 2018. The compensation received by Messrs. Halligan and Shah during 2018 is set forth in the section of this Proxy Statement captioned “Executive Compensation— 2018 Summary Compensation Table.”
2018 Director Compensation Table
|
|
Fees Earned |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
or Paid in |
|
|
Stock |
|
|
Option |
|
|
|
|
|
|||
|
|
Cash |
|
|
Awards |
|
|
Awards |
|
|
Total |
|
||||
Name |
|
($) |
|
|
($) (1) |
|
|
($) (1) |
|
|
($) |
|
||||
Ron Gill |
|
|
60,000 |
|
|
|
147,652 |
|
|
|
49,108 |
|
|
|
256,760 |
|
Julie Herendeen |
|
|
44,000 |
|
|
|
147,652 |
|
|
|
49,108 |
|
|
|
240,760 |
|
Lorrie Norrington |
|
|
58,000 |
|
|
|
147,652 |
|
|
|
49,108 |
|
|
|
254,760 |
|
Avanish Sahai (2) |
|
|
27,473 |
|
|
|
161,651 |
|
|
|
53,787 |
|
|
|
242,911 |
|
Michael Simon |
|
|
49,600 |
|
|
|
147,652 |
|
|
|
49,108 |
|
|
|
246,360 |
|
Jay Simons |
|
|
37,600 |
|
|
|
147,652 |
|
|
|
49,108 |
|
|
|
234,360 |
|
David Skok (3) |
|
|
23,050 |
|
|
|
— |
|
|
|
— |
|
|
|
23,050 |
|
Jill Ward |
|
|
31,500 |
|
|
|
147,652 |
|
|
|
49,108 |
|
|
|
228,260 |
|
(1) |
The amounts reported represent the aggregate grant-date fair value of RSUs that may be settled for shares of our common stock and options to purchase shares of our common stock calculated in accordance with ASC Topic 718. Such grant-date fair value does not take into account any estimated forfeitures related to service-based vesting conditions. The assumptions used in calculating the grant-date fair value are set forth in the notes to our audited consolidated financial statements presented in our Annual Report on Form 10-K for the fiscal year ended December 31, 2018 (the “2018 Form 10-K”) filed with the Securities and Exchange Commission on February 12, 2019. |
(2) |
Mr. Sahai joined the Board of Directors in April 2018. |
(3) |
Mr. Skok retired from the Board of Directors in April 2018. In connection with Mr. Skok’s retirement, the Compensation Committee accelerated the vesting date of his unvested equity awards (specifically, 1,764 RSUs and 1,514 stock options) from June 5, 2018 to April 24, 2018. |
2019 PROXY STATEMENT | HubSpot, Inc. 12
Certain Director Equity Information
Our non-employee directors held the following aggregate number of shares of our common stock subject to unexercised stock option and unvested RSUs as of December 31, 2018:
|
|
Number of |
|
|
|
|
|
|
|
|
Securities |
|
|
Number of |
|
||
|
|
Underlying |
|
|
Unvested |
|
||
|
|
Unexercised |
|
|
Restricted |
|
||
Name |
|
Options |
|
|
Stock Units |
|
||
Ron Gill |
|
|
18,113 |
|
|
|
1,111 |
|
Julie Herendeen |
|
|
1,514 |
|
|
|
1,111 |
|
Lorrie Norrington |
|
|
34,022 |
|
|
|
1,111 |
|
Avanish Sahai |
|
|
982 |
|
|
|
1,111 |
|
Michael Simon |
|
|
73,173 |
|
|
|
1,111 |
|
Jay Simons |
|
|
2,280 |
|
|
|
1,111 |
|
David Skok (3) |
|
|
— |
|
|
|
— |
|
Jill Ward |
|
|
902 |
|
|
|
1,111 |
|
(1) |
Mr. Skok retired from the Board of Directors in April 2018. |
2019 PROXY STATEMENT | HubSpot, Inc. 13
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
AND MANAGEMENT
The following table sets forth certain information known to us regarding the beneficial ownership of our common stock as of March 1, 2019, for:
|
• |
each person known by us to be the beneficial owner of more than 5% of our common stock; |
|
• |
our named executive officers; |
|
• |
each of our directors and director nominees; and |
|
• |
all executive officers and directors as a group. |
Beneficial ownership is determined in accordance with the rules of the SEC and generally includes voting or investment power with respect to securities. Except as noted by footnote, and subject to community property laws where applicable, we believe, based on the information provided to us, that the persons and entities named in the table below have sole voting and investment power with respect to all shares of common stock shown as beneficially owned by them.
The table lists applicable percentage ownership based on 41,848,584 shares of common stock outstanding as of March 1, 2019 unless indicated otherwise. Options to purchase shares of our common stock that are exercisable, and shares of our common stock that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019, are deemed to be beneficially owned by the persons holding these options or RSUs, as applicable, for the purpose of computing percentage ownership of that person, but are not treated as outstanding for the purpose of computing any other person’s ownership percentage. Unless otherwise indicated, the address for each beneficial owner is c/o HubSpot, Inc. 25 First Street, Cambridge, MA 02141.
|
|
Number of Shares |
|
|
|
|
|
|
Name of Beneficial Owner |
|
Beneficially Owned |
|
|
Percentage |
|
||
5% Stockholders |
|
|
|
|
|
|
|
|
FMR LLC (1) |
|
|
5,285,017 |
|
|
|
12.6 |
% |
The Vanguard Group (2) |
|
|
3,407,488 |
|
|
|
8.1 |
% |
Entities affiliated with Capital Research and Management Company (3) |
|
|
2,134,605 |
|
|
|
5.1 |
% |
Entities affiliated with Black Rock, Inc. (4) |
|
|
2,631,050 |
|
|
|
6.3 |
% |
Executive Officers and Directors |
|
|
|
|
|
|
|
|
Kate Bueker (5) |
|
|
4,270 |
|
|
* |
|
|
Ron Gill (6) |
|
|
26,936 |
|
|
* |
|
|
Brian Halligan (7) |
|
|
1,075,535 |
|
|
|
2.5 |
% |
Julie Herendeen (8) |
|
|
5,646 |
|
|
* |
|
|
John Kinzer (9) |
|
|
26,205 |
|
|
* |
|
|
Hunter Madeley (10) |
|
|
45,457 |
|
|
* |
|
|
Lorrie Norrington (11) |
|
|
34,422 |
|
|
* |
|
|
Avanish Sahai (12) |
|
|
241 |
|
|
* |
|
|
Dharmesh Shah (13) |
|
|
1,699,334 |
|
|
|
4.0 |
% |
JD Sherman (14) |
|
|
445,162 |
|
|
|
1.1 |
% |
Michael Simon (15) |
|
|
148,274 |
|
|
* |
|
|
Jay Simons (16) |
|
|
4,957 |
|
|
* |
|
|
Jill Ward (17) |
|
|
1,916 |
|
|
* |
|
|
All executive officers and directors as a group (14 persons)(18) |
|
|
3,567,918 |
|
|
|
8.3 |
% |
* |
Represents beneficial ownership of less than 1% of our outstanding common stock. |
(1) |
This information is as of December 31, 2018 and is based solely on a Schedule 13G filed by FMR LLC (“FMR”) with the SEC on February 13, 2019. FMR reports sole voting power over 1,316,337 shares and sole dispositive power over 5,285,017 shares. The percent owned is based on the calculation provided by the FMR Schedule 13G. The address of FMR is 245 Summer Street, Boston, Massachusetts 02210. |
(2) |
This information is as of December 31, 2018 and is based solely on a Schedule 13G filed by The Vanguard Group with the SEC on February 12, 2019. The Vanguard Group reports sole voting power over 76,457 shares, shared voting power over 6,315 shares, sole dispositive power over 3,328,287 shares and shared dispositive power over 79,201 shares. The percent owned is based on the calculation provided by The Vanguard Group Schedule 13G. The address of The Vanguard Group is 100 Vanguard Blvd., Malvern, PA 19355. |
(3) |
This information is as of December 31, 2018 and is based solely on a Schedule 13G filed by Capital Research Global Investors (“CRGI”) with the SEC on February 14, 2019. CRGI reports sole voting power over 2,134,605 shares and sole dispositive power over 2,134,605 shares. |
(4) |
This information is as of December 31, 2018 and is based solely on a Schedule 13G filed by BlackRock, Inc. with the SEC on February 11, 2019. BlackRock, Inc. reports sole voting power over 2,252,125 shares and sole dispositive power over 2,631,050 shares. The percent owned is based on the calculation provided by the BlackRock, Inc. Schedule 13G. The address of BlackRock, Inc. is 55 East 52nd Street, New York, NY 10055. |
2019 PROXY STATEMENT | HubSpot, Inc. 14
(6) |
Consists of (i) 12,963 shares of common stock held directly by Mr. Gill and (ii) 13,973 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(7) |
Consists of (i) 722,334 shares of common stock held directly by Mr. Halligan and (ii) 353,201 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(8) |
Consists of (i) 4,132 shares of common stock held directly by Ms. Herendeen and (ii) 1,514 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(9) |
Consists of (i) 25,747 shares of common stock held directly by Mr. Kinzer and (ii) 458 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(10) |
Consists of (i) 10,521 shares of common stock held directly by Mr. Madeley and (ii) 34,936 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(11) |
Consists of (i) 400 shares of common stock held directly by Ms. Norrington and (ii) 34,022 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(12) |
Consists of (i) 132 shares of common stock held directly by Mr. Sahai and (ii) 109 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(13) |
Consists of (i) 1,496,459 shares of common stock held directly by Mr. Shah and (ii) 202,875 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(14) |
Consists of (i) 45,635 shares of common stock held directly by Mr. Sherman and (ii) 399,527 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(15) |
Consists of (i) 32,401 shares of common stock held directly by Mr. Simon, (ii) 42,700 shares held by the Simon Family Children’s Trust dtd 12/15/2006 and (iii) 73,173 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(16) |
Consists of (i) 2,677 shares of common stock held directly by Mr. Simons and (ii) 2,280 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(17) |
Consists of (i) 1,014 shares of common stock held directly by Ms. Ward and (ii) 902 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019. |
(18) |
See footnotes 5 through 17 above. Includes (i) 2,378,935 shares of common stock held directly by the directors and executive officers and (ii) 1,146,283 shares issuable upon exercise of stock options, and/or that may be acquired upon the vesting of RSUs, in each case, within 60 days of March 1, 2019 for our directors and executive officers. |
Section 16(a) Beneficial Ownership Reporting Compliance
Section 16(a) of the Exchange Act requires our directors and executive officers and persons who own more than 10% of our common stock, to file with the SEC initial reports of beneficial ownership and reports of changes in beneficial ownership. Officers, directors and greater than 10% stockholders are required by SEC regulations to furnish us with copies of all such reports.
To our knowledge, based solely on a review of the copies of such reports furnished to us and written representations that no other reports were required, we believe that for 2018, all required reports were filed on a timely basis under Section 16(a), except that each Section 16 officer had one late Form 4 transaction due to administrative oversight.
2019 PROXY STATEMENT | HubSpot, Inc. 15
Compensation Discussion and Analysis
This Compensation Discussion and Analysis describes how our executive compensation program is designed and operates with respect to our named executive officers. For 2018, our named executive officers were:
Name |
|
Title |
Brian Halligan |
|
Chief Executive Officer |
Kate Bueker |
|
Chief Financial Officer (as of June 18, 2018) |
John Kinzer |
|
Former Chief Financial Officer (until June 18, 2018) |
JD Sherman |
|
President and Chief Operating Officer |
Hunter Madeley |
|
Chief Sales Officer |
Dharmesh Shah |
|
Chief Technology Officer |
Business Overview and 2018 Performance Highlights
HubSpot provides a cloud-based marketing, sales, and customer service software platform, which we refer to in this Compensation Discussion and Analysis as our Growth Platform, that enables businesses to grow better. At HubSpot, we are committed to helping our customers grow better, which means helping them grow without compromise, always solving for the customer, and creating a better experience for customers and company alike. To that end, our Growth Platform, comprised of Marketing Hub, Sales Hub, Service Hub, and a free customer relationship management, or CRM system, features integrated applications and tools that enable businesses to create a relevant and cohesive customer experience throughout the customer lifecycle.
We are headquartered in Cambridge, Massachusetts and have international offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Bogotá, Colombia, which we opened in 2018. We also announced plans to open an office in Paris, France, later this year. HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, Comparably, and The Boston Business Journal. We consistently win workplace awards relating to our leadership team, our culture, our diversity and inclusion efforts, and our commitment to fostering a better workplace for women and parents.
In 2018, we delivered significant growth and strong financial performance, including:
|
• |
Revenue. Our full-year 2018 revenue grew 37% to $513.0 million. |
|
• |
Operating Margin Improvement. In 2018, we experienced a 1.3 percentage point improvement in GAAP operating margin to (9.4)% and approximately a 4.0 percentage point improvement in non-GAAP operating margin to 6.3%. |
|
• |
Free Cash Flow. We generated $51.4 million of free cash flow in 2018 compared to $22.3 million in 2017. |
|
• |
Total Customers. We grew total customers to 56,628 total customers at December 31, 2018, up 36% year-over-year. |
2019 PROXY STATEMENT | HubSpot, Inc. 16
Also during 2018, we significantly expanded our product offering. We began the year with an established marketing application business that helped our customers generate leads and a fast-growing sales enablement business that helped sales people sell. We ended the year with a full suite of marketing, sales, and customer service products that helps our customers grow better by enabling provision of a remarkable experience for their customers.
2017 |
2018 |
Return to Stockholders
We have delivered significant long-term total stockholder return, or TSR, as evidenced by the chart below, which shows how a $100 investment in HubSpot on October 9, 2014 (the date our common stock commenced trading on The New York Stock Exchange) would have grown to $418 on December 31, 2018. The chart also compares the TSR on an investment in our common stock to the same investment in the S&P 500 Index and the NASDAQ Computer Index over the last five fiscal years.
As evidenced by the table above, our stock price has been consistently strong since we went public in 2014. The stock price for our initial public offering on October 9, 2014 was $25.00 per share. Our stock price on April 18, 2019 was $162.76 per share, approximately 6.51 times our stock price for our initial public offering.
2019 PROXY STATEMENT | HubSpot, Inc. 17
2018 Executive Compensation Program Highlights
Highlights of our 2018 executive compensation program include:
|
• |
Voluntary request by our co-founders, Brian Halligan and Dharmesh Shah, to maintain their respective base salaries at $1 and to forego any cash bonus. |
|
• |
Voluntary request by Mr. Halligan to reduce the approved value of his equity award for 2018 from $3,437,500 to $2,750,000. |
|
• |
No change to target cash bonus levels for our named executive officers. |
|
• |
Increased our stock ownership guidelines to require the CEO to own and hold shares of our common stock valued at six times base salary. |
|
• |
Moved to quarterly vesting instead of monthly vesting for our restricted stock unit awards for executive officers and employees. |
Our Compensation Committee designs our executive compensation program with the goal of attracting, retaining and motivating high-caliber executive officers, while simultaneously promoting the achievement of key company performance measures to align the incentives of our executive officers with our stockholders’ interests. We compete with many other public and private companies within our region and across the country for executives. Accordingly, the Compensation Committee generally targets overall compensation for our executive officers to be competitive in our industry and region. Variations in this target compensation may occur depending on the experience level of the individual and other market factors, such as the demand for executives with certain skills and experience and the costs associated with recruiting qualified executives from other established companies. We intend to provide a competitive total compensation package and believe in sharing our success with our executive officers, as well as our other employees, when our objectives are met.
We endeavor to maintain strong executive compensation policies and practices as summarized below:
|
What We Do |
|
|
What We Don’t Do |
√ |
Maintain a compensation clawback policy |
|
× |
No employment agreements or cash severance arrangements with executive officers |
√ |
Maintain stock ownership guidelines for executive officers and non-employee directors |
|
× |
No repricing of underwater stock options |
√ |
Provide limited perquisites |
|
× |
No hedging and pledging of HubSpot common stock |
√ |
Use double-trigger change in control provisions for equity awards; otherwise no change in control payments or benefits for executive officers |
|
× |
No excise tax gross-ups upon a change of control |
√ |
Use an independent compensation consultant that provides no other services to HubSpot |
|
|
|
√ |
Cap cash bonus payments |
|
|
|
√ |
Use objective performance measures |
|
|
|
√ |
Annual stockholder advisory vote on named executive officer compensation |
|
|
|
√ |
Regular reviews of executive compensation and peer group data |
|
|
|
|
|
|
|
|
The compensation of our named executive officers in 2018 consisted of the following elements:
Compensation Element |
|
Objective |
Base salary |
|
To attract and retain talented executives. |
Annual cash incentive compensation |
|
To motivate and reward our executives for the achievement of key company objectives set by the Compensation Committee at the beginning of the year. |
Long-term equity incentive compensation |
|
To retain and motivate our executives and align their interests with those of our stockholders. |
Other benefits |
|
General employee medical and dental plans, unlimited vacation, life and disability insurance and Section 401(k) plan matching contributions designed to provide employee benefits competitive with those offered by our peer group and other companies with which we compete for talent. |
2019 PROXY STATEMENT | HubSpot, Inc. 18
Each of the elements of our executive compensation program is discussed in more detail below. Our compensation elements are designed to be flexible, to complement each other and to serve the compensation objectives described above. While we have not adopted any formal policies for allocating compensation between fixed and variable compensation, we generally target our long-term equity incentive compensation to be a significant majority of target total direct compensation. Our mix of compensation elements is designed to reward short-term results and motivate long-term performance through a combination of short-term cash and long-term equity awards.
Determining Executive Compensation
Role of the Compensation Committee
The Compensation Committee of our Board of Directors oversees our executive compensation program and annually reviews and approves all executive compensation decisions. The Compensation Committee meets several times near the beginning of each fiscal year to review our executive compensation programs, establish the company performance measures used to set the annual cash incentive compensation opportunities for the fiscal year and review the target total direct compensation for our executive officers to ensure consistency with our overall compensation philosophy. As part of their executive compensation review, the Compensation Committee is provided with relevant information, such as the competitive market data described further below, to use as a reference when determining each individual compensation element and target total direct compensation levels.
Role of our Chief Executive Officer and Other Executive Officers
Our Chief Executive Officer, President and Chief Operating Officer, and Chief Financial Officer assist the Compensation Committee in identifying the key performance and incentive measures that may be used in setting annual cash incentive compensation opportunities and also provide input on key contributors and performers within the company so as to ensure their compensation accurately reflects their responsibilities, performance, experience levels and expected future contributions. Our Chief Executive Officer and President and Chief Operating Officer make recommendations to the Compensation Committee regarding the compensation for our executive officers. No executive officer participated in the final deliberations or determinations regarding his own compensation package, except for Messrs. Halligan and Shah, who each requested that his base salary be reduced to $1 for 2018 and elected to forego any cash bonus awards, and Mr. Kinzer, who requested that his base salary be reduced to $1, effective July 1, 2018, in connection with stepping down as Chief Financial Officer of the Company. In addition, Mr. Halligan requested that the approved value of his equity award for 2018 be reduced from $3,437,500 to $2,750,000.
Role of the Compensation Consultant
The Compensation Committee has retained Compensia, a national compensation consulting firm, to serve as its compensation consultant. In compliance with the disclosure requirements of the SEC regarding the independence of compensation consultants, the Compensation Committee has assessed each of the six independence factors established by the SEC and adopted by the NYSE and has determined that the engagement of Compensia does not raise any conflicts of interest or similar concerns. In addition, the Compensation Committee evaluated the independence of its other outside advisors to the Compensation Committee, including outside legal counsel, considering the same independence factors and concluded their work for the Compensation Committee does not raise any conflicts of interest.
Compensia reports directly to the Compensation Committee and does not provide any non-compensation related services to the company. Compensia does not make specific compensation-related recommendations, although it does use the competitive market data described below to provide ranges for base salary, annual cash incentive compensation awards and long-term incentive awards that are consistent with the company’s compensation peer group for the Compensation Committee to consider. Compensia attends certain Compensation Committee meetings, executive sessions and preparatory meetings with the committee chair and certain executive officers, as requested by the Compensation Committee.
Use of Competitive Market Data and Peer Groups
The Compensation Committee directs Compensia to provide it with competitive market data and analysis based on a select group of peer companies and published compensation survey data, as well as information about current market practices and trends, compensation structures and peer group compensation ranges. The comparative market data Compensia provides is based on a compensation peer group selected and approved by the Compensation Committee with input and guidance from Compensia and published compensation survey data in cases where there is insufficient data within the peer companies. Typically, the compensation peer group is comprised of software companies that are considered similar to us as of the end of the previous fiscal year based on various financial measures, such as revenue, market capitalization and growth.
2019 PROXY STATEMENT | HubSpot, Inc. 19
For 2018, our compensation peer group consisted of the following 18 software companies:
2U, Inc. |
|
Imperva, Inc. |
|
RingCentral, Inc. |
Benefitfocus, Inc. |
|
LogMeIn, Inc. |
|
SPS Commerce, Inc. |
Box, Inc. |
|
New Relic, Inc. |
|
Trade Desk, Inc. |
Callidus Software Inc. |
|
Paycom Software, Inc. |
|
Twilio Inc. |
Cornerstone OnDemand, Inc. |
|
Paylocity Holding Corporation |
|
Veeva Systems Inc. |
Ellie Mae, Inc. |
|
Qualys, Inc. |
|
Zendesk, Inc. |
The Compensation Committee may replace some or all of these companies with others from time to time as changes in market positions and company size, including our own, may suggest more representative peer group companies.
Base Salaries
Base salaries for our named executive officers were established initially at the time the individual was hired, taking into account competitive market data provided by Compensia if applicable, and internal pay parity considerations, as well as the individual’s qualifications and experience. The base salaries of our named executive officers are reviewed by our Chief Executive Officer and President and Chief Operating Officer and approved annually by the Compensation Committee. Adjustments to base salaries are also based on:
|
• |
Each named executive officer’s position, level of responsibility and seniority. |
|
• |
The relative ease or difficulty of replacing the individual with a well-qualified person and the number of well-qualified candidates available to assume the individual’s role. |
The Compensation Committee does not assign a specific weight to any single factor in making decisions regarding base salary adjustments.
In January 2018, after reviewing the base salaries of our named executive officers compared to similarly situated executives at the companies in our compensation peer group, as well as assessing both company and individual performance in 2017, the Compensation Committee made adjustments to the base salaries for Messrs. Sherman and Madeley. As they did in 2017, Messrs. Halligan and Shah each requested that his base salary be reduced to $1 for 2018. In establishing the base salary for Ms. Bueker at the time of her hire in June 2018, the Compensation Committee reviewed the base salaries of other chief financial officers at the companies in our compensation peer group, her level of responsibility, and expectations in her role. The Compensation Committee also considered internal parity among our named executive officers. The Compensation Committee maintained Mr. Kinzer’s 2017 base salary level for 2018. In connection with stepping down as Chief Financial Officer of the Company, Mr. Kinzer requested that his base salary be reduced to $1, effective July 1, 2018 through his last day of employment with the Company on January 3, 2019.
The following table sets forth the base salaries for our named executive officers for fiscal 2017 and 2018:
Named Executive Officer |
|
2017 Base Salary |
|
|
2018 Base Salary (1) |
|
|
% Change |
|
|||
Brian Halligan |
|
$ |
1 |
|
|
$ |
1 |
|
|
No change |
|
|
Kate Bueker (2) |
|
N/A |
|
|
$ |
344,000 |
|
|
N/A |
|
||
John Kinzer (3) |
|
$ |
312,500 |
|
|
$ |
312,500 |
|
|
No change |
|
|
JD Sherman |
|
$ |
343,750 |
|
|
$ |
375,000 |
|
|
|
9.1 |
% |
Hunter Madeley |
|
$ |
295,313 |
|
|
$ |
328,125 |
|
|
|
11.1 |
% |
Dharmesh Shah |
|
$ |
1 |
|
|
$ |
1 |
|
|
No change |
|
(1) |
Salary changes were effective as of April 1, 2018. |
(2) |
Ms. Bueker joined the Company on June 18, 2018. |
(3) |
Mr. Kinzer’s base salary was $312,500 between January 1, 2018 and June 30, 2018. Effective July 1, 2018, Mr. Kinzer’s base salary was $1. Mr. Kinzer left the Company on January 3, 2019. |
2019 PROXY STATEMENT | HubSpot, Inc. 20
Performance-Based Cash Bonuses
We provide annual performance-based cash incentive awards linked to achievement against certain corporate performance goals under our Senior Executive Cash Incentive Bonus Plan (the “Bonus Plan”). The Compensation Committee believes that the annual performance measures used in the Bonus Plan contribute to driving long-term stockholder value, play an important role in influencing executive performance, and are an important component of our executive compensation program to help attract, motivate, and retain our executive officers and other employees.
Under the Bonus Plan, each year (generally during the first quarter) the Compensation Committee approves company-wide performance objectives, which serve as the basis for determining the eligibility for, and amount of, bonuses to be paid under the program. Typically, performance under the Bonus Plan is measured and paid out semi-annually as of June 30th and December 31st each year. After the end of each six-month period, the Compensation Committee reviews our actual achievement against the target levels for the performance objectives and determines the bonuses, if any, to be paid under the program. The Compensation Committee may increase or decrease awards under the Bonus Plan in its discretion based on factors the committee deems appropriate.
2018 Target Annual Cash Bonus Opportunity. To establish our executive officers’ individual target annual cash bonus opportunities (generally expressed as a percentage of base salary), the Compensation Committee considers competitive market data, input from its compensation consultant, and the level, position, objectives, and scope of responsibility of each executive officer, as well as considerations of internal parity among similarly situated HubSpot executives.
In January 2018, based on its review of our executive compensation program, peer company data, and the other factors described above, the Compensation Committee approved the following target annual cash bonus opportunities for the named executive officers, which remained unchanged from 2017 levels. As in 2017, Messrs. Halligan and Shah voluntarily requested to forego any cash bonus payments under the Bonus Plan for fiscal year 2018. In establishing the target annual cash bonus opportunity for Ms. Bueker, the Compensation Committee considered the factors described above and internal parity among our named executive officers. In connection with his transition from the Company, Mr. Kinzer was not eligible for a cash bonus under the Bonus Plan for the six-month period ended December 31, 2018.
The following table sets forth the target annual cash bonus opportunities for our named executive officers under our Bonus Plan for 2018:
Named Executive Officer |
|
2017 Target Bonus Opportunity (as % of annual base salary) |
|
|
2018 Target Bonus Opportunity (as % of annual base salary) (1) |
|
|
% Change |
||
Brian Halligan |
|
|
0 |
% |
|
|
0 |
% |
|
No change |
Kate Bueker |
|
N/A |
|
|
|
60 |
% |
|
N/A |
|
John Kinzer |
|
|
60 |
% |
|
|
60 |
% |
|
No change |
JD Sherman |
|
|
60 |
% |
|
|
60 |
% |
|
No change |
Hunter Madeley |
|
|
60 |
% |
|
|
60 |
% |
|
No change |
Dharmesh Shah |
|
|
0 |
% |
|
|
0 |
% |
|
No change |
(1) |
Target annual cash incentive compensation changes were effective as of April 1, 2018. |
2018 Cash Bonus Performance Measures. For 2018, the Compensation Committee selected the following two performance measures: (1) annual recurring revenue (“ARR”) run rate at June 30, 2018 and December 31, 2018 and (2) non-GAAP operating margin for each of the six-month periods ended June 30, 2018 and December 31, 2018. The performance measures were weighted 70% for ARR and 30% for non-GAAP operating margin.
2019 PROXY STATEMENT | HubSpot, Inc. 21
The graphic below shows the performance measures selected by the Compensation Committee for 2018 and the related payout structure of the Bonus Plan.
2018 Cash Bonus Performance Targets, Achievement, and Payout. The Compensation Committee believes the targets for the Bonus Plan should be rigorous and challenging. The Compensation Committee establishes target levels it believes are necessary to provide a competitive overall compensation package in light of each named executive officer’s base salary and to motivate our named executive officers to achieve an aggressive level of growth and profitability.
The table below shows our 2018 ARR and non-GAAP operating margin target levels compared to our actual results and related achievement:
|
|
Target |
|
Actual |
|
|
Achievement |
|
2018 – First Half (June 30, 2018) |
|
|
|
|
|
|
|
|
ARR |
|
$473.758 million |
|
$476.398 million |
|
|
Exceeded |
|
Non-GAAP Operating Margin |
|
5.30% |
|
|
5.08 |
% |
|
Not Met |
2018 – Second Half (December 31, 2018) |
|
|
|
|
|
|
|
|
ARR |
|
$542.535 million |
|
$566.380 million |
|
|
Exceeded |
|
Non-GAAP Operating Margin |
|
6.50% |
|
|
7.27 |
% |
|
Met |
For purposes of the Bonus Plan, we define “ARR” as the annual value of our customer subscription contracts as of the specified point in time excluding any commissions owed to our partners. We define “non-GAAP operating margin” as operating margin, calculated in accordance with GAAP, excluding our stock-based compensation expense and the amortization of acquired intangibles. The above-referenced performance targets should not be interpreted as a prediction of how we will perform in future periods. As described above, the purpose of these objectives was to establish a method for determining the payment of annual cash bonuses.
For the six-month period ended June 30, 2018, we achieved 122.6% of the ARR target level of $473.758 million. However, our non-GAAP operating margin was 5.08%, below the target level of 5.30%. Because this performance measure is binary under our Bonus Plan, no payout was associated with this performance objective. As a result, the total bonus payout for the first half of 2018 was equal to 85.8% of the target annual cash bonus opportunity for that six-month period.
For the six-month period ended December 31, 2018, we achieved 196.5% of the ARR target level of $542.535 million. Our non-GAAP operating margin was 7.27%, exceeding the target level of 6.50%. As a result, the total bonus payout for the second half of 2018 was equal to 167.6% of the target annual cash bonus opportunity for that six-month period.
2019 PROXY STATEMENT | HubSpot, Inc. 22
Accordingly, the cash bonuses paid to the named executive officers for 2018 under the Bonus Plan were:
Named Executive Officer |
|
First Half 2018 Bonus Payment ($) |
|
|
Second Half 2018 Bonus Payment ($) |
|
|
2018 Total Bonus Payment ($) |
|
|||
Brian Halligan (1) |
|
|
— |
|
|
|
— |
|
|
|
— |
|
Kate Bueker (2) |
|
|
7,453 |
|
|
|
172,913 |
|
|
|
180,366 |
|
John Kinzer (3) |
|
|
80,438 |
|
|
|
— |
|
|
|
80,438 |
|
JD Sherman |
|
|
92,503 |
|
|
|
188,495 |
|
|
|
280,998 |
|
Hunter Madeley (4) |
|
|
80,236 |
|
|
|
164,934 |
|
|
|
245,170 |
|
Dharmesh Shah (1) |
|
|
— |
|
|
|
— |
|
|
|
— |
|
(1) |
As in 2017, Messrs. Halligan and Shah voluntarily requested to forego any cash bonus payments under the Bonus Plan. |
(2) |
Ms. Bueker joined the Company on June 18, 2018 and, as a result, her first half 2018 bonus payment was pro-rated. |
(3) |
In connection with his transition from the Company, Mr. Kinzer was not eligible for a cash bonus under the Bonus Plan for the six-month period ended December 31, 2018. |
(4) |
A portion of Mr. Madeley’s semi-annual cash bonus compensation is paid monthly prior to the determination of his semi-annual bonus amount. If the aggregate monthly payments are greater than the actual semi-annual bonus amount, then the difference is automatically recouped by us on a semi-annual basis. In 2018, Mr. Madeley received monthly payments of $10,000 under the Bonus Plan, and no amounts were recouped since his actual semi-annual bonus amount exceeded the aggregate monthly payments. |
Long-Term Incentive Compensation
The Compensation Committee grants long-term incentive compensation in the form of equity awards to our named executive officers on an annual basis, generally in the first quarter of the year. In determining the size of long-term equity incentive awards for our named executive officers, the Compensation Committee reviews competitive market data provided by its compensation consultant and grants awards intended to be competitive with the prevailing market practice. In addition to the competitive market data, the Compensation Committee also considers a number of other factors, including the recommendations of our Chief Executive Officer and President and Chief Operating Officer (except with respect to their own awards), the company’s overall performance, the individual executive officer’s performance, the relative ease or difficulty of replacing the executive with a well-qualified person and the number of well-qualified candidates available to assume the executive’s role, the amount of equity previously awarded to the executive as well as the portion of previously awarded equity that remains unvested, and the company’s annual equity burn rates. The Compensation Committee also considers the appropriateness of various equity vehicles, as well as overall program costs (which include both stockholder dilution and compensation expense), when evaluating the long-term compensation mix. All stock option and RSU awards are approved by the Compensation Committee.
Stock Options. We grant stock options to our executives to align their interests with those of our stockholders and as an incentive to remain with us. The Compensation Committee believes that options to purchase shares of our common stock, with an exercise price equal to the market price of our common stock on the date of grant, are inherently performance-based and are a very effective tool to motivate our executives to build stockholder value and reinforce our position as a growth company. With stock options, our executives can realize value only to the extent that the market price of our common stock increases during the period that the option is outstanding, which provides a strong incentive to our executives to increase stockholder value. Further, because these options typically vest over a four-year period, they incentivize our executives to build value that can be sustained over time.
Restricted Stock Units (RSUs). We also grant restricted stock units, or RSUs, to our executives and other employees. RSUs align the interests of our executives and other employees with those of our stockholders and help manage the dilutive effect of our equity compensation program. Our RSUs are subject to time-based vesting. Because RSUs have value to the recipient even in the absence of stock price appreciation, RSUs help us retain and incentivize employees during periods of market volatility, and also result in our granting fewer shares of common stock than through stock options of equivalent grant date fair value. Our RSUs typically vest over a four-year period, and we believe that, like stock options, they help incentivize our executives to build value that can be sustained over time.
Approved Equity Award Value and Calculation of Shares. The Compensation Committee typically approves an overall value to be awarded to each executive after considering the factors described above. Once the equity award value has been determined, the number of RSUs to be issued to the executive is calculated using the average per share closing price of HubSpot’s common stock on the NYSE over the 30 trading days up to and including the date of grant. In the case of options, the number of stock options to be issued is based on the 30 trading day trailing average fair value (Black-Scholes value) as of the date of grant. As a result, the intended value of an equity award approved by the Compensation Committee will often differ from the grant date fair value of the stock option and RSU awards as computed in accordance with ASC Topic 718, which is shown in the 2018 Summary Compensation Table.
2019 PROXY STATEMENT | HubSpot, Inc. 23
2018 Equity Awards. In early 2018, after considering the factors described above, the Compensation Committee approved long-term equity award values for each executive officer and also determined that the mix for the annual equity awards would consist of 25% in value of stock options and 75% in value of RSU awards.
In line with his request to reduce his base salary to $1 and to forego his cash bonus award, Mr. Halligan requested, and the Compensation Committee agreed, to reduce the value of his 2018 annual equity award. As a result, although the Compensation Committee had planned to award Mr. Halligan an equity award with an intended value of $3,437,500, it instead awarded Mr. Halligan a smaller equity award with an intended value of $2,750,000.
In connection with Ms. Bueker’s offer to join HubSpot as its Chief Financial Officer in June 2018, the Compensation Committee approved two equity awards for her after considering the factors described above, including (i) an initial equity award valued at $2,000,000, comprised of 75% RSUs and 25% stock options, that will vest over four years commencing on July 2, 2018, with 25% vesting on July 2, 2019 and the remaining 75% vesting in equal quarterly increments thereafter; and (ii) a sign-on equity award valued at $2,500,000, comprised of 100% RSUs, that will vest over four years commencing on July 2, 2018 in equal quarterly increments, in each case, subject to her continued employment through such vesting date.
The table below shows the intended equity award value approved for our named executive officers and the resulting number of RSUs and stock options actually awarded to them on their respective grant dates:
Named Executive Officer |
Approved Value ($)(1) |
|
|
Restricted Stock Units (#) |
|
|
Stock Options (#) |
|
|||
Brian Halligan |
|
2,750,000 |
|
|
|
20,388 |
|
|
|
16,289 |
|
Kate Bueker |
|
4,500,000 |
|
|
|
31,318 |
|
|
|
8,532 |
|
John Kinzer |
|
— |
|
|
|
— |
|
|
|
— |
|
JD Sherman |
|
2,340,000 |
|
|
|
13,860 |
|
|
|
17,348 |
|
Hunter Madeley |
|
1,470,000 |
|
|
|
10,898 |
|
|
|
8,707 |
|
Dharmesh Shah |
|
1,900,000 |
|
|
|
14,086 |
|
|
|
11,254 |
|
(1) |
As approved by the Compensation Committee on February 23, 2018, except for Ms. Bueker’s award, which was approved by the Compensation Committee on June 5, 2018. The grant date fair value of the stock option and RSU awards as computed in accordance with ASC Topic 718 is shown in the 2018 Summary Compensation Table. |
As part of its review of the compensation to be paid to our executives, as well as the compensation programs generally available to our employees, the Compensation Committee considers potential risks arising from our compensation programs and the management of these risks, in light of our overall business, strategy and objectives.
As is the case with our employees generally, our executive officers’ base salaries are fixed in amount and thus do not encourage risk-taking. Bonus amounts under our Bonus Plan are tied to overall corporate performance, and the bonus payout for executive officers is based on our performance during the fiscal year compared to pre-established target levels for two measures: ARR and non-GAAP operating margin. These financial measures counterbalance each other, decreasing the likelihood that our executive officers will pursue any one measure to the detriment of overall financial performance. Combined, these measures limit the ability of an executive to be rewarded for taking excessive risk on our behalf by, for example, seeking revenue enhancing opportunities at the expense of profitability. Moreover, a significant portion of compensation provided to our executive officers is in the form of long-term equity incentive awards that help further align their interests with those of our stockholders.
In short, we believe that our executive compensation program does not encourage excessive or unnecessary risk-taking. Furthermore, we do not believe that the risks that may arise from our compensation programs are reasonably likely to have a material adverse effect on us.
2019 PROXY STATEMENT | HubSpot, Inc. 24
Health and Welfare Benefits
Our named executive officers are eligible for the same employee benefits available to our employees generally. We offer group health, dental, life and disability insurance plans. The type and extent of benefits offered are intended to be competitive within our industry and region. We also maintain a tax-qualified Section 401(k) retirement plan for eligible employees in the United States. Under our Section 401(k) plan, employees may elect to defer up to 96% of their eligible compensation subject to applicable annual limits set pursuant to the Code. We currently provide a company matching contribution of 50% of the employee’s contributions (up to $2,500 per year) under the Section 401(k) plan. Employees are 100% vested in their contributions to the Section 401(k) plan and any employer contributions after one year of service. We intend for the Section 401(k) plan to qualify, depending on the employee’s election, under Section 401(a) of the Code so that contributions by employees, and income earned on those contributions, are not taxable to employees until withdrawn from the Section 401(k) plan.
Perquisites and Personal Benefits
As noted above, our named executive officers are eligible to participate in the same benefits as those offered to all full-time employees. Our Chief Sales Officer commuted from Toronto, Canada to Cambridge, Massachusetts, and our former Chief Financial Officer commuted from Arlington, Virginia to Cambridge, Massachusetts. During 2018, we reimbursed them for certain housing and travel expenses and provided related tax gross-up payments as set forth in the section of this Proxy Statement captioned “Executive Compensation— 2018 Summary Compensation Table.” Other than these payments, we do not have any programs for providing personal benefits or executive perquisites to our named executive officers.
Severance and Change in Control Benefits
We do not have any employment or change in control arrangements with our executive officers, except that all of the current outstanding equity awards to our employees, including our named executive officers, under our 2014 Stock Option and Incentive Plan and our 2007 Equity Incentive Plan, include a “double-trigger” vesting acceleration provision in the event of a change in control of the company and a subsequent termination of employment as further described below under “Potential Payments Upon Termination or Change in Control.”
Other Compensation Practices and Policies
Stock Ownership Guidelines
We have adopted a Stock Ownership Policy that is applicable to our non-employee directors and those employees who have been designated as “officers” for purposes of Section 16 of the Exchange Act. During 2018, we amended the Stock Ownership Policy to require our Chief Executive Officer to own equity in the Company equal to at least six times his annual base salary (increased from three times). The Stock Ownership Policy requires that non-employee directors hold equity in the Company with a value equal to at least three times the director’s annual Board cash retainer, the Chief Executive Officer own equity in the Company equal to at least six times his annual base salary, and that all other covered executives own equity in the Company equal to at least one times his or her annual base salary. The Stock Ownership Policy provides for a phase-in period, which provides that an individual subject to this policy is required to be in compliance with the minimum equity ownership requirement by the later of December 31, 2021 or the first December 31st that occurs following the five-year anniversary of date on which the non-employee director or Section 16 officer first became subject to the Stock Ownership Policy. The Stock Ownership Policy also includes certain share retention obligations that apply to officers and directors who have not met the minimum equity ownership requirements by the end of their phase-in date or who cease to hold the minimum equity ownership at any time following such date.
Anti-Hedging and Anti-Pledging Policies
Our insider trading policies generally prohibit all Board members, executive officers, and employees from buying our securities on margin, borrowing against our securities held in a margin account, pledging our securities as collateral for a loan, engaging in short sales of our securities, and buying or selling derivatives on our securities, other than as may be allowed in certain exceptional and limited circumstances with the permission of the Audit Committee. To date, no such requests have been made or approved.
2019 PROXY STATEMENT | HubSpot, Inc. 25
Policy for Recoupment of Incentive Compensation
We have adopted a Policy for Recoupment of Incentive Compensation (the “Clawback Policy”) that applies to those employees who have been designated as “officers” for purposes of Section 16 of the Exchange Act. The Clawback Policy provides that if we are required to prepare an accounting restatement due to the material non-compliance with any financial reporting requirement and/or intentional misconduct by an officer covered by the policy, then a committee of independent directors may require any officer covered by the policy to repay to the Company any incentive compensation received by the officer during the previous three years, to the extent that the committee determines that the incentive compensation was in excess of the amount the officer would have received if the incentive compensation had been calculated based on the financial results reported in the restated financial statement. For purposes of the Clawback Policy, incentive compensation includes income related to annual cash bonuses and long term equity incentive compensation.
Indemnification of Officers and Directors
We have agreed to indemnify our directors and officers in certain circumstances. See “Related Party Transactions—Limitation of Liability and Indemnification of Officers and Directors.”
Tax and Accounting Considerations
Tax Deductibility
Section 162(m) of the Internal Revenue Code generally places a $1 million limit on the amount of compensation a company can deduct in any one year for certain executive officers and certain other individuals. While our Compensation Committee considers tax deductibility as one factor in determining executive compensation, our Compensation Committee also looks at other factors in making its decisions, as noted above, and retains the flexibility to award compensation that it determines to be consistent with the goals of our executive compensation program even if the awards are not deductible by us for tax purposes. The exemption from Section 162(m)’s deduction limit for performance-based compensation has been repealed, effective for taxable years beginning after December 31, 2017, such that compensation paid to our named executive officers in excess of $1 million will not be deductible unless it qualifies for the limited transition relief applicable to certain arrangements in place as of November 2, 2017. Because of ambiguities and uncertainties as to the application and interpretation of Section 162(m) and the regulations issued thereunder, including the uncertain scope of the transition relief under the legislation repealing the performance-based compensation exemption from the deduction limit, no assurance can be given that compensation intended to satisfy the requirements for exemption from Section 162(m) in fact will. Further, our Compensation Committee reserves the right to modify compensation that was initially intended to be exempt from Section 162(m) if it determines that such modifications are consistent with our business needs. Our Compensation Committee believes that stockholder interests are best served if it maintains discretion and flexibility in awarding compensation, even though some compensation may result in non-deductible compensation expenses.
Accounting for Stock-Based Compensation
We follow Financial Accounting Standard Board (“FASB”), Accounting Standards Codification Topic 718 (“ASC Topic 718”), Compensation — Stock Compensation, for our stock-based compensation awards to employees and directors. FASB ASC Topic 718 requires companies to measure the compensation expense for all share-based payment awards made to employees and directors, including stock options, restricted stock awards and RSU awards, based on the grant date “fair value” of these awards. This calculation is performed for accounting purposes and reported in the compensation tables below, even though our executive officers may never realize any value from their awards. FASB ASC Topic 718 also requires companies to recognize the compensation cost of their stock-based compensation awards in their statements of operations over the period that an employee or director is required to render service in exchange for the option or other award. The Compensation Committee considers the impact of FASB ASC Topic 718 when making equity-based awards.
Compensation Committee Interlocks and Insider Participation
During 2018, the Compensation Committee was comprised of Messrs. Simon, Simons and Skok. Mr. Simons joined the Compensation Committee in January 2018. Mr. Skok retired from the Board in April 2018. None of the members of the Compensation Committee is an officer or employee of our company. None of our executive officers currently serves, or in the past year has served, as a member of the board of directors or Compensation Committee of any entity that has one or more executive officers serving on our Board of Directors or Compensation Committee.
2019 PROXY STATEMENT | HubSpot, Inc. 26
2018 SUMMARY COMPENSATION TABLE
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Non-Equity |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock |
|
|
Option |
|
|
Incentive Plan |
|
|
All Other |
|
|
|
|
|
||||
|
|
|
|
|
|
Salary |
|
|
Bonus |
|
|
Awards |
|
|
Awards |
|
|
Compensation |
|
|
Compensation |
|
|
Total |
|
|||||||
Name and Principal Position |
|
Year |
|
|
($) |
|
|
($) |
|
|
($) (1) |
|
|
($) (1) |
|
|
($) (2) |
|
|
($) |
|
|
($) |
|
||||||||
Brian Halligan (3) |
|
|
2018 |
|
|
|
1 |
|
|
|
— |
|
|
|
2,286,514 |
|
|
|
821,061 |
|
|
|
— |
|
|
|
1,242 |
|
(6) |
|
3,108,818 |
|
Chief Executive Officer |
|
|
2017 |
|
|
|
1 |
|
|
|
— |
|
|
|
2,379,326 |
|
|
|
793,269 |
|
|
|
— |
|
|
|
1,242 |
|
|
|
3,173,838 |
|
|
|
|
2016 |
|
|
|
199,330 |
|
|
|
— |
|
|
|
918,471 |
|
|
|
301,080 |
|
|
|
90,450 |
|
|
|
2,506 |
|
|
|
1,511,837 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Kate Bueker (4) |
|
|
2018 |
|
|
|
186,333 |
|
|
|
— |
|
|
|
4,011,835 |
|
|
|
500,372 |
|
|
|
180,366 |
|
|
|
2,939 |
|
(7) |
|
4,881,845 |
|
Chief Financial Officer |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
John Kinzer (5) |
|
|
2018 |
|
|
|
156,251 |
|
|
|
— |
|
|
|
— |
|
|
|
— |
|
|
|
80,438 |
|
|
|
46,303 |
|
(8) |
|
282,992 |
|
Former Chief Financial Officer |
|
|
2017 |
|
|
|
312,500 |
|
|
|
— |
|
|
|
1,506,859 |
|
|
|
502,408 |
|
|
|
171,938 |
|
|
|
37,225 |
|
|
|
2,530,930 |
|
|
|
|
2016 |
|
|
|
304,688 |
|
|
|
— |
|
|
|
1,177,516 |
|
|
|
386,004 |
|
|
|
165,150 |
|
|
|
2,810 |
|
|
|
2,036,168 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
JD Sherman |
|
|
2018 |
|
|
|
367,188 |
|
|
|
— |
|
|
|
1,945,578 |
|
|
|
698,625 |
|
|
|
280,998 |
|
|
|
3,742 |
|
(7) |
|
3,296,131 |
|
President and Chief Operating Officer |
|
|
2017 |
|
|
|
343,750 |
|
|
|
— |
|
|
|
1,483,099 |
|
|
|
494,466 |
|
|
|
189,131 |
|
|
|
3,742 |