Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
BERNICK HOWARD B
  2. Issuer Name and Ticker or Trading Symbol
ALBERTO CULVER CO [ACV]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
President & Chief Exec Officer
(Last)
(First)
(Middle)
C/O ALBERTO-CULVER COMPANY, 2525 ARMITAGE AVENUE
3. Date of Earliest Transaction (Month/Day/Year)
02/01/2005
(Street)

MELROSE PARK, IL 60160
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock               723,843 I FN5 (5)
Common Stock               224,808 I FN12 (12)
Common Stock               79,705 I FN15 (15)
Common Stock               17,734 I FN8 (8)
Common Stock               12,817 I FN9 (9)
Common Stock               5,955,857 I FN4 (4)
Common Stock               79,705 I FN16 (16)
Common Stock               1,357,331 I FN3 (3)
Common Stock 02/01/2005   S   659,361 D $ 52.25 500,000 I FN13 (13)
Common Stock 02/01/2005   S   340,639 D $ 52.25 500,000 I FN7 (7)
Common Stock               609,859 I FN2 (2)
Common Stock               150,300 I FN6 (6)
Common Stock               27,750 I FN10 (10)
Common Stock               52 I FN14 (14)
Common Stock               80,010 I FN1 (1)
Common Stock               80,010 I FN11 (11)
Common Stock               80,010 I FN17 (17)
Common Stock 02/01/2005   S   300,000 D $ 52.25 592,180 D  
Common Stock               415,295 I FN18 (18)
Common Stock               415,295 I FN19 (19)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
BERNICK HOWARD B
C/O ALBERTO-CULVER COMPANY
2525 ARMITAGE AVENUE
MELROSE PARK, IL 60160
  X     President & Chief Exec Officer  

Signatures

 /James M. Spira/Attorney-in-fact for Howard B. Bernick   02/02/2005
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Held by the undersigned's spouse as co-trustee of a trust dated 11/14/89 for the benefit of a relative.***
(2) Held by the undersigned's spouse as co-trustee of a trust dated 9/18/01 for her benefit.***
(3) Held by the undersigned's spouse as trustee of a trust dated 10/31/98 for the benefit of her sister.***
(4) Held by the undersigned's spouse as trustee of a trust dated 4/17/02 for her benefit.***
(5) Held by the undersigned's spouse as trustee of a trust dated 9/15/93 for her benefit.***
(6) Held by the undersigned's spouse as co-trustee of a trust dated 10/20/72 for her benefit.***
(7) Held by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her father.***
(8) Held by the undersigned as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.
(9) Held by the undersigned's spouse as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.***
(10) Held by the undersigned as one of three co-trustees of a trust dated 7/7/97 for the benefit of their children.***
(11) Held by the undersigned's spouse as co-trustee of a trust dated 11/14/89 for the benefit of a relative.***
(12) Held by the undersigned's spouse as trustee of a trust dated 4/23/93 for her benefit.***
(13) Held by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her mother.***
(14) Held by the undersigned as trustee of a trust dated 4/23/93 for his benefit.
(15) Held by the undersigned's spouse as trustee of a trust dated January 9, 2004 for her benefit, which trust is a Grantor Annuity Trust.***
(16) Held by the undersigned's spouse as trustee of a trust dated January 9, 2004 for her benefit, which trust is a Grantor Annuity Trust. ***
(17) Held by the undersigned's spouse as co-trustee of a trust dated 11/14/89 for the benefit of a relative.***
(18) Held by the undersigned's spouse as trustee of a trust dated 1/10/05 for her benefit, which trust is a Grantor Annuity Trust.***
(19) Held by the undersigned's spouse as trustee of a trust dated 1/10/05 for her benefit, which trust is a Grantor Annuity Trust.***
 
Remarks:
***The filing of this report shall not be deemed an admission by the undersigned that he is the beneficial owner of these securities for purposes of Section 16 of the Securities Exchange Act of 1934.

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