UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
Amendment No.: 3*
Name of Issuer: Playboy Enterprises, Inc.
Title of Class of Securities: Class B Common Stock
CUSIP Number: 72811730-0
Date of Event Which Requires Filing of this Statement: 12/31/2007
Check the appropriate box to designate the rule pursuant to which
this Schedule is filed.
[X] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[ ] Rule 13d-1(d)
* The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to the
subject class of securities, and
for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall
not be deemed
to be "filed" for the purpose of Section 18 of the Securities
Exchange Act of 1934 ("Act") or otherwise subject to the
liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however,
see the Notes).
CUSIP No.: 72811730-0
1. NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Janus Capital Management LLC
EIN #75-3019302
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
a. ___
b. _X_
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH:
5. SOLE VOTING POWER
2,153,737**
6. SHARED VOTING POWER
-0-
7. SOLE DISPOSITIVE POWER
2,153,737**
8. SHARED DISPOSITIVE POWER
-0-
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,153,737**
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
SHARES
N/A
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.6%**
12. TYPE OF REPORTING PERSON
IA, HC
** See Item 4 of this filing
CUSIP No.: 72811730-0
1. NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Janus Contrarian Fund
84-1521705
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
a. ___
b. _X_
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
Massachusetts
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH:
5. SOLE VOTING POWER
1,672,155**
6. SHARED VOTING POWER
-0-
7. SOLE DISPOSITIVE POWER
1,672,155**
8. SHARED DISPOSITIVE POWER
-0-
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,672,155**
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
SHARES
N/A
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
5.9%**
12. TYPE OF REPORTING PERSON
IV
** See Item 4 of this filing
Item 1.
(a). Name of Issuer: Playboy Enterprises, Inc. ("Playboy")
(b). Address of Issuer's Principal Executive Offices:
680 North Lake Shore Drive
Chicago, IL 60611
Item 2.
(a).-(c). Name, Principal Business Address, and Citizenship of
Persons
Filing:
(1) Janus Capital Management LLC ("Janus Capital")
151 Detroit Street
Denver, Colorado 80206
Citizenship: Delaware
(2) Janus Contrarian Fund
151 Detroit Street
Denver, Colorado 80206
Citizenship: Massachusetts
(d). Title of Class of Securities: Class B Common Stock
(e). CUSIP Number: 72811730-0
Item 3.
This statement is filed pursuant to Rule 13d-1 (b) or 13d-2(b) and
the person filing, Janus Capital, is an investment adviser in
accordance with Section 240.13d-1(b)(ii)(E) as well as a parent
holding company/control person in accordance with Section 240.13d-
1(b)(ii)(G). See Item 4 for additional information.
Janus Contrarian Fund is an Investment Company registered under
Section 8 of the Investment Company Act of 1940.
Item 4. Ownership
The information in items 1 and 5 through 11 on the cover page(s)
on Schedule 13G is hereby incorporated by reference.
Janus Capital has an indirect 86.5% ownership stake in Enhanced
Investment Technologies LLC ("INTECH") and an indirect 30%
ownership stake in Perkins, Wolf, McDonnell and Company, LLC
("Perkins Wolf"). Due to the above ownership structure, holdings
for Janus Capital, Perkins Wolf and INTECH are aggregated for
purposes of this filing. Janus Capital, Perkins Wolf and INTECH
are registered investment advisers, each furnishing investment
advice to various investment companies registered under Section 8
of the Investment Company Act of 1940 and to individual and
institutional clients (collectively referred to herein as "Managed
Portfolios").
As a result of its role as investment adviser or sub-adviser to
the Managed Portfolios, Janus Capital may be deemed to be the
beneficial owner of 2,153,737 shares or 7.6% of the shares
outstanding of Playboy Class B Common Stock held by such Managed
Portfolios. However, Janus Capital does not have the right to
receive any dividends from, or the proceeds from the sale of, the
securities held in the Managed Portfolios and disclaims any
ownership associated with such rights.
Janus Contrarian Fund is an investment company registered under
the Investment Company Act of 1940 and is one of the Managed
Portfolios to which Janus Capital provides investment advice.
Item 5. Ownership of Five Percent or Less of a Class
Not applicable.
Item 6. Ownership of More than Five Percent on Behalf of Another
Person
The Managed Portfolios, set forth in Item 4 above, have the right
to receive all dividends from, and the proceeds from the sale of,
the securities held in their respective accounts.
The interest of one person, Janus Contrarian Fund, an investment
company registered under the Investment Company Act of 1940, in
Playboy Class B Common Stock amounted to 1,672,155 shares or 5.9%
of the total outstanding Class B Common Stock.
These shares were acquired in the ordinary course of business, and
not with the purpose of changing or influencing control of the
Issuer.
Item 7. Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on by the Parent Holding
Company
Not applicable.
Item 8. Identification and Classification of Members of the Group
Not applicable.
Item 9. Notice of Dissolution of Group
Not applicable.
Item 10. Certification
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the
ordinary course of business and were not acquired for the purpose
of and do not have the effect of changing or influencing the
control of the issuer of such securities and were not acquired in
connection with or as a participant in any transaction having such
purposes or effect.
SIGNATURES
After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement
is true, complete and correct.
JANUS CAPITAL MANAGEMENT LLC
By /s/ David R. Kowalski 2/14/2008
David R. Kowalski, Date
Senior Vice President & CCO
JANUS CONTRARIAN FUND
By /s/ David R. Kowalski 2/14/2008
David R. Kowalski, Date
Senior Vice President & CCO
EXHIBIT A
JOINT FILING AGREEMENT
In accordance with Rule 13d-1(f) under the Securities Exchange Act
of 1934, the
persons named below agree to the joint filing on behalf of each of
them of a Statement on Schedule 13G (including amendments thereto)
with respect to the Class B Common Stock of Playboy Enterprises,
Inc. and further agree that this Joint Filing Agreement be
included as an Exhibit to such joint filings. In evidence
thereof, the undersigned hereby execute this Agreement as of the
14th day of February, 2008.
JANUS CAPITAL MANAGEMENT LLC
By /s/ David R. Kowalski
David R. Kowalski, Senior Vice President & CCO
JANUS CONTRARIAN FUND
By /s/ David R. Kowalski
David R. Kowalski, Senior Vice President & CCO
SIGNATURES
After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement
is true, complete and correct.
JANUS CAPITAL MANAGEMENT LLC
By __________________________________ 2/14/2008
David R. Kowalski, Date
Senior Vice President & CCO
JANUS CONTRARIAN FUND
By __________________________________ 2/14/2008
David R. Kowalski, Date
Senior Vice President & CCO
EXHIBIT A
JOINT FILING AGREEMENT
In accordance with Rule 13d-1(f) under the securities Exchange
Act of 1934, the persons named below agree to the joint filing on
behalf of each of them of a Statement on Schedule 13G (including
amendments thereto) with respect to the Class B Common Stock of
Playboy Enterprises, Inc. and further agree that this Joint Filing
Agreement be included as an Exhibit to such joint filings. In
evidence thereof, the undersigned hereby execute this agreement as
of the 14th day of February, 2008.
JANUS CAPITAL MANAGEMENT LLC
By
_________________________________________
David R. Kowalski
Senior Vice President & CCO
JANUS CONTRARIAN FUND
By
_________________________________________
David R. Kowalski
Senior Vice President & CCO
February 14, 2008
VIA FEDERAL EXPRESS
Corporate Secretary
Playboy Enterprises, Inc.
680 North Lake Shore Drive
Chicago, IL 60611
RE: Schedule 13G Filing
Playboy Enterprises, Inc.
Dear Secretary:
In accordance with Regulation l3D-G, enclosed is your copy of a
joint filing of an amended Schedule 13G as filed with the
Securities and Exchange Commission on behalf of Janus Capital
Management LLC and Janus Contrarian Fund.
If you have any questions regarding this filing, please call me at
(303) 333-3863.
Sincerely,
Ernie Overholt
Director of Compliance
Enclosure
VERIFICATION PAGE
Full Issuer Name: Playboy Enterprises,
Inc.
Short Issuer Name: Playboy
Issuer Address-Street Only
(Line1): 680 North Lake Shore
Drive
Issuer Address-City, State Zip
(Line2): Chicago, IL 60611
Class of securities: Class B Common Stock
Cusip: 72811730-0
Original or Amended: amended
Amendment #: 3
JCC Total Shares Held: 2,153,737
JCC % Total Shares Held: 7.6%
Janus Fund1: Janus Contrarian Fund
Fund #1 EIN#: 84-1521705
Total Shares Held by Fund1: 1,672,155
% of Shares Held By Fund1: 5.9%
Date (day only): 14
Month (Month only): February
Full Date (2/14/97): 2/14/2008
CIK #: 0001072341
IRS Number: 364249478