BY KALEIGH FASANELLA
SOURCE: M·A·C Cosmetics
To this day, it’s very rare for a beauty brand to donate 100 percent of the selling price from a product or collection to philanthropic causes — and yet, M·A·C Cosmetics has done exactly that for a whopping 27 years now with its VIVA GLAM campaign. For those who don’t know, VIVA GLAM was created in 1994 in response to the HIV/AIDS epidemic that they saw impacting their community. The concept was, and still is, groundbreaking but simple: Make a lipstick that raises awareness of the public health crisis, and donate 100 percent of the selling price to organizations that serve those affected by it. M·A·C supports over 1,800 organizations worldwide and helps 19 million people globally every single year.
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KEYWORDS: MAC cosmetics, NYSE:EL