Most investors have heard the term "game changer" when describing a company offering innovative products or services. But, truth be told, there is often far less substance behind the hyped-up headline. This doesn't mean those companies aren't good in their own right; it just means that beyond a clickbait headline, truly revolutionizing a sector's landscape involves innovation most companies can't or don't really offer. 

However, some can and do. KwikClick Inc. (OTCQB: KWIK) is definitely one of them. And those following thinly-traded KWIK know that descriptions calling its technology "game-changing, "disruptive," and even "landscape-altering" is spot-on. While those assessments are indeed bullish, the more excellent news for the company and its investors is that they are accurate, evidenced by a year filled with completed milestones that have positioned KWIK for a potential breakout in 2023. What did they do?

They enhanced an already compelling retail and e-commerce-based technology keeping competitive threats at a distance, scored three patents protecting the most integral part of its technology, and announced uplisting to the NASDAQ "QB" market. This has all happened within the past two weeks. But that's not all.

Before that, KWIK laid a solid foundation to get bigger faster. And, with its technology and business plan attracting interest from the world's most prominent companies, affiliates, and influencers, that proposition can happen much sooner than later.

Reasons To Like KWIK Ahead Of The Investment Herd

That's not an overly exuberant presumption, either. KWIK is now better positioned than at any time in its history to ramp revenues higher. Further, KWIK has given investors several "read between the line" moments, suggesting that potentially massive deals may already be in the queue. 

That makes sense, considering that KWIK's business model allows brands to leverage the strength of an integrated platform that can put thousands of influencers on its sales team in days, not months. As if that wasn't enough to expose the value proposition, KWIK is giving companies paying millions per month to influencers and affiliates without any accurate way to gauge their impact a better option - tearing up those paychecks. How is that possible with brands getting similar, probably better, marketing exposure? The simple answer, KWIK's platform is free to use.

But that's still only part of the KWIK advantage. From the affiliate and influencer side of the equation, KWIK offers them something no other known company can- indefinite earnings potential from a single text, influence, or pin drop. For brands and companies like Shopify (NYSE: SHOP), Nike (NYSE: NKE), and Walmart (NYSE: WMT), that differentiator can do more than drive sales; it can help attract and build an army of influencers at a fraction of the cost compared to how those markets operate now. That was and is KWIK's original intent.

A KWIK And Better Platform

After years of development and embedding the most innovative features in the sector, KWIK created a platform that's more than the most inclusive available; it enables brands, users, and influencers to signup for its powerful benefits in just a few clicks. But easy signup isn't the primary attraction. Once in the KWIK system, everyone can start earning money. That is.

And not just "make money" the old-fashioned industry way. The KWIK platform is different by providing users indefinite earnings potential through its Wave of Earnings program. As if that wasn't enough, the program does all the record-keeping, collecting payments, and maintaining the Wave sales connections that can surge into the hundreds or even thousands of layers. No other known influencer or affiliate program offers the same value, and patent protections may keep it that way.

Its Central Commission Engine (CCE) is the heart of the KWIK platform, allowing anyone to earn commissions. While it's a powerful and incentivizing tool for those content creators with large followings, its value thrives on the smaller influencers that want to get big. In other words, an influencer with a single follower can leverage the power of KWIK to ultimately generate income in the thousands through the Wave of Earnings program through just a single text or pin-drop. That can change a side-hustle influencer to a mega-brand ambassador.

If A Person Can Text, They Can KWIK

As mentioned earlier, aside from providing massive earnings potential, the most attractive part of the KWIK platform is that its power is accessed by anyone able to send a text. Simplicity on the user side is only part of its appeal. 

For brands, KWIK's distribution channel offers a "no risk" proposition since they only make a payout if a sale occurs. Moreover, they benefit from knowing where the sale originated and the value that the influencer brings from their endorsement. And remember, everyone involved appreciates that commissions aren't paid or earned by promoting a product to a single friend. Companies won't mind, nor will influencers, that those payments and earnings accrue from friends of friends and the friends of their friends.

How easy is it to use? In a word: effortless. KWIK has made sharing a referral as easy as dropping a pin location. It's a different approach than the ordinary. Rather than manually sharing stores and directions, a user drops the product's site location to someone. Once that happens, the connection becomes an earnings driver. Moreover, that quick referral made unobtrusively makes the process much less complicated, and users do not even need to learn "how" it is done. They only need to know and appreciate that KWIK's platform records all purchases within a campaign and keeps track of individual commissions, again, including all the waves, within a simple app.

Brands Will Migrate KWIKly

It's just as easy for brands. They, too, benefit from KWIK's platform for several reasons. Foremost, it changes the dynamic about the minimal amount of information they get for the money they spend on social media advertisements and influencers. Part of that loss is inherent to brands that often need to work with a fee-based broker to establish influencer relationships that then promote the brand's service for a specified period to earn a specified amount of commissions. But here's the problem with that model: often, the information the hiring brand receives regarding ROI, customer feedback, campaign success, and public opinion from the promotion is limited at best.

With KWIK, it's entirely different. Brands know precisely how much sales were generated from the campaign, the valid ratings they received, the number of engagements and comments, and who was most effective. This data can be invaluable when developing marketing campaigns. Best of all, unlike the ridiculous price tags requested by brokers and mega-influencers, that data provided by KWIK is priced at an irresistible…. FREE.

Not only is KWIK's platform free, but it's also comprehensive. Even better, brands don't need to abandon existing marketing strategies. Instead, KWIK provides a second distribution channel at no cost unless a sale occurs, which triggers a commission from them. Moreover, they get exposure from the customers of other companies using the KWIK platform, enhancing sales opportunities by offering commissions to anyone else wishing to promote its brand. KWIK's users and brands are not the only ones looking for revenue-earning collaborations. KWIK could be eyeing some potential deals of its own.

Partnerships Could Come In Waves

From a position of strength, KWIK can aggressively pursue new opportunities for joint ventures, partnerships, and acquisitions to build its user base from existing social media platforms and E-commerce services. As noted, KWIK's platform can turn a "side hustle" affiliate or influencer gig into a substantial revenue-generating opportunity. Thus, with KWIK as a partner, current customers of other platforms can become brand ambassadors overnight - a proposition sure to attract new users.

Mentioned earlier, KWIK's Waves of Earnings program drives the value proposition. It's a simple, one-click process where each purchase and every repurchase rewards not only the second, third, fourth, and so on influenced sale but also the originator of the link. More simply stated, the original influencer will get paid for every sale their style and taste influences, including the "waves" of indirect sales from their inspiring recommendations being shared with others.

By the way, there's another differentiator about Kwik.com, and it's a big one. Reviews are verified. 

Genuine Reviews, Real KWIK

That matters, especially considering that many, or even most, product and/or service reviews on many social media sites are bought and placed. More directly, a five-star rating on Yelp (NYSE: YELP) may result from "star" purchases rather than verified reviews. That's not the case at Kwik.

Its reviews are verified through a process ensuring the influence is made only after a legitimate sale. That integrity is made possible by KWIK's heavily fortified IP-protected back-end technology that assures Kwik can do more than connect influencers to followers. Its embedded features make it the most trusted way to recommend products to friends, family, and followers. It's a difference that's an advantage.

Those verified reviews often lead to higher sales. And, with an original influencer earning indefinite commissions after sending an initial link turned sale, that effort can result in significant long-term passive income.

KWIK's Value Proposition

Indeed, from the E-commerce perspective, there's much to like about Kwik.com. But as an investment consideration, it certainly looks worth adding to one's cart. In fact, current prices present a potential ground-floor investment opportunity in a company changing how the commissions and marketing side of the multi-billion dollar E-commerce sector operates. But like all great deals, this one also may not last long.

That's not being overly optimistic about KWIK's potential to drive shareholder value appreciably higher. It's a calculated assumption knowing that brands are taking and will take further advantage of the KWIK opportunity to turn happy customers into brand ambassadors. And since they can benefit from one, up to thousands, of interested and motivated salespeople pushing their products without having to issue W-2 statements, that could happen sooner than later. Much sooner.

If so, expect the valuation disconnect between KWIK's intrinsics and share price to close quickly. After all, KWIK's total of value-creating parts already makes the investment proposition more than attractive and timely; it makes it compelling. Increasing revenues, a near-term expectation, will further fuel that closing.

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