SANTA CRUZ, CA / ACCESSWIRE / February 2, 2023 / WeShape is seeking to change the mindset regarding fitness and the need for exercise with a tool that will provide users with customized no-equipment fitness regimes at an affordable cost. Set up by Katie Bramlett and her partner Tyler Bramlett, the web platform serves as an affordable middle ground for users who the traditional method of personal trainers is not an option and yet do not want to resort to generic fitness routines that fail to cater to their specific needs.

The general perception influenced by the advent of social media and visual media that skinny is good and fat is bad is coming under fire in recent years. At WeShape, rather than the numbers on the scale, the focus is on sustainable fitness through improving overall wellness, self-confidence, sleep, aches and pains, and energy levels. WeShape acknowledges that there is no "one body size" and aims to shift society's perception on this matter.

Katie Bramlett, co-founder of WeShape, "Both Tyler and I have spent more than 20 years in the fitness business. It is very lucrative to promote routines and products that emphasized toned abs and six packs, but I felt that there had to be a better way. Everyone's body and fitness needs are different and this needs to be taken into account when developing a fitness routine. It is quite expensive to engage the services of a personal trainer to create a customized workout routine but following a one size fits approach doesn't work either. Through WeShape, we offer customized workout routines tailored to each user's strengths and specific needs with all WeShape workouts rooted in exercise science and functional movement practices. Fitness is not just about the numbers on the scale or developing certain muscles. It is about feeling good about your body. Thus, we are bringing customization of workouts into the affordable space. Users can sign up with WeShape for an affordable price."

According to Katie, WeShape routines require no equipment and have real-time scalability. Clients have access to thousands of movement options which are available in the form of videos by expert trainers. Based on the functionality of different parts of the body and the feedback from customers, movements can be adjusted.

Another differentiating WeShape offers is community support in the form of community zoom calls that members can join. There are two types of community calls called WeConnect - ones in which users can clear any doubts they have by asking trainers questions and ones in which people can call in and just talk about what they're struggling with or just to connect with like-minded individuals.

Concluded Katie, "Community support plays a key role in making a person's fitness journey more sustainable. The sense of belonging we provide through WeConnect inspires our clients to continue on their fitness journey. Our goal is a shift in the mindset of our customers - from seeing it as a chore to something that makes them feel good as they follow a routine that is tailored for them. Our program effectively combines emotional wellness and customization. Recently, there has been a cultural shift away from the need to exercise to just conform to certain physical standards. We need to be gentler with ourselves and many people now agree with us. In just one year of business, we have almost 4000 members. Currently, we are in the process of raising more funds through a seed round to scale up our advertising budgets, get more customers, and build more product iterations. We have exciting plans including adding time variability to our routines, stretching, and mobility routines for rest days."

About WeShape:

WeShape is a web-based progressive web platform that is seeking to change the overall approach to fitness through a more sustainable fitness approach that focuses on better connection with the body and community support.

Media Contact

Name: The WeCare team

Email: support@weshape.com

WeFund: https://wefunder.com/weshape-wellness

SOURCE: weshape