WASHINGTON, D.C. / ACCESSWIRE / December 4, 2024 / The Fragrance Creators Association (FCA), the leading fragrance industry trade association in North America, is pleased to announce that Keva USA Inc. (Keva), a global leader in fragrance, flavors, and aroma ingredients, has joined its membership.

With a rich legacy spanning over 100 years, Keva is renowned for its expertise in crafting high-quality fragrance and flavor solutions. Headquartered in India, the company operates globally, including a brand-new full-service affiliate in New Jersey, United States, serving diverse categories such as fine fragrances, personal & home care, aroma ingredients and unique cosmetic actives. Keva brings a proven commitment to innovation, research, and sustainability - values that align closely with FCA's mission to foster positive innovation and responsible industry growth.

"We are thrilled to welcome Keva to our growing community of fragrance innovators," said Farah K. Ahmed, FCA's President and CEO. "Keva's leadership in sustainable practices and dedication to delivering high-quality fragrance solutions enhances our collective efforts to promote responsible stewardship."

"At Keva, we are passionate about creating solutions that resonate with our customers and positively impact the world," said Kedar Vaze, CEO of Keva. "Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives. We are thrilled to become members of this enterprising organization."

Keva's membership further strengthens FCA's collective voice, ensuring the fragrance industry remains a positive force for good - enhancing lives through the power of scent.

To learn more about Keva, visit www.keva.co.in. For more information about FCA and its initiatives, please visit www.fragrancecreators.org.

For media inquiries or further information, please contact:

E. Janset Batibay
Fragrance Creators Association
Jbatibay@fragrancecreators.org

About Fragrance Creators Association:

Fragrance Creators Association is the trade association representing the majority of fragrance manufacturing in North America. We also represent fragrance-related interests along the value chain. Fragrance Creators' member companies are diverse, including large, medium, and small sized companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance - www.fragranceconservatory.com. Learn more about Fragrance Creators at fragrancecreators.org - for people, perfume, and the planet.

About Keva

Keva is a global leader in the fragrance and flavor industry with over 100 years of expertise and experience. Headquartered in India, Keva is dedicated to crafting innovative, sustainable, and high-quality solutions that delight customers across the world. The new USA affiliate will be the center point of the North American market.

Source: Fragrance Creators Association