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Simplify Asset Management Adds New CFO and Portfolio Manager

New additions to executive ranks come as the Simplify ETF family recently passed $500 million in assets

Simplify Asset Management (“Simplify”), an innovative provider of Exchange Traded Funds (“ETFs”), today announced two additions to its executive team in newly created positions:

  • John Ryu, Chief Financial Officer; and
  • Ken Miller, Portfolio Manager.

Ryu joins Simplify with more than two decades of experience in senior finance, consulting, technology and venture-focused roles. Most recently, he was Founder & General Partner with Hypothesis, an accelerator and pre-seed fund partnering with mission-driven founders. Prior to that, he was Co-Founder of Assurely and a Partner & Board Partner with Scout Ventures, a seed stage venture capital firm where he played an active role in assisting portfolio companies with business development, marketing, recruitment and product innovation.

Miller joins Simplify from Longtail Alpha, where was a Portfolio Manager. Prior to that, he spent 18 years with PIMCO as Portfolio Manager and Executive Vice President.

“John and Ken join us at the perfect time and with respective skills sets that will play an integral role as we continue to push forward with our rapid growth plans,” said Paul Kim, CEO with Simplify. “John’s expertise in the finance function and helping fast-growing companies best position for the future and Ken’s unparalleled portfolio management skills will further add to the collection of talent we’ve been putting together here at Simplify over just the past year. We’re thrilled to welcome them aboard and about what the future holds.”

Simplify launched their first three ETFs in September of 2020. Since then, the fund family has grown to include 12 ETFs which cumulatively crossed the $500 million asset threshold in June 2021.


Simplify Asset Management Inc. is a Registered Investment Adviser founded in 2020 to help advisors tackle the most pressing portfolio challenges with an innovative set of options-based strategies. By accounting for real-world investor needs and market behavior, along with the non-linear power of options, our strategies allow for the tailored portfolio outcomes for which clients are looking. For more information, visit

Investors should carefully consider the investment objectives, risks, charges and expenses of Exchange Traded Funds (ETFs) before investing. To obtain an ETF's prospectus containing this and other important information, please call (855) 772-8488, or visit Please read the prospectus carefully before you invest.

An investment in the fund involves risk, including possible loss of principal.

Simplify ETFs are distributed by Foreside Financial Services, LLC.


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