When Horry County Schools, South Carolina, started recruiting to fill custodial positions, they took a clever approach. The Custodial Team found a fun, relatable promotional product that stopped prospective candidates in their tracks at recruitment events. The school district used the opportunity to start a conversation.

In this issue of amplify^®, a digital magazine published quarterly by promotional products retailer 4imprint, customers share their creative and effective tactics for using promotional products:

• AMI Benefit Plan Administrators, Inc. used a classic promotional product to start conversations from a direct mail piece.
• MBC Travelers uses a branded tote to build a sense of camaraderie among travelers diagnosed with breast cancer.
• County Refrigeration helps staff feel connected with a T-shirt.

“Figuring out how to start a conversation is a challenge any organization might face," said Kevin Lyons-Tarr, CEO, 4imprint. "That's why it's energizing to see the clever ways customers are using promotional products to bridge that gap and keep the conversations going.”

This issue also features promotional stickers that can be used in a variety of ways to make your business stand out, as well as introduces you to an organization using promotional products for its health and wellness program that encourage employee retention.

Read the summer 2022 issue of amplify^® magazine at info.4imprint.com.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it^® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com.

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