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Schwab Model Market Center Debuts on Schwab Advisor Center

Industry’s leading model portfolio marketplace empowers RIAs to personalize and manage portfolios at scale

Schwab Advisor ServicesTM (“Schwab”) announced today that Model Market Center™, the industry’s first model portfolio marketplace, pioneered by TD Ameritrade (“TDA”), is now available on Schwab Advisor Center®. The tool, a technology solution that enables advisors to tap into more than 500 asset allocation models from more than 50 leading money managers, marks the latest milestone in Schwab’s efforts to build the industry’s leading custody platform for registered independent advisors (RIAs).

“We’re thrilled to announce the rollout of Model Market Center on the Schwab custody platform – a key pillar of our promise to bring together the best of Schwab Advisor Services and TD Ameritrade in the new Schwab Advisor Center,” said Jalina Kerr, managing director of client experience for Schwab Advisor Services. “Advisors need streamlined, cost-effective ways to personalize their offerings for clients, and Model Market Center allows them to do just that at scale. They can select from a wide range of model portfolios based on each client’s unique financial goals and risk tolerance and combine them with other holdings to create the ideal custom portfolio – without the burden of building an entire strategy from scratch.”

Key benefits of Schwab’s Model Market Center include:

  • Access: 526 model portfolios from 52 providers, with more being added on an ongoing basis – and most of which are available without a strategy fee
  • Flexibility: Allows advisors to streamline portfolio construction and rebalancing while providing the ability to customize models based on client preferences and/or restrictions
  • Control: Advisors retain full control over key investment decisions, such as when to rebalance or implement money manager model updates
  • Efficiency: Helps reduce the time and cost related to portfolio construction, investment management, trading administration and client paperwork

Model Market Center is accessible to advisors through iRebal®, Schwab’s customizable rebalancing tool, which is also available on Schwab Advisor Center. Schwab advisors who previously custodied with TDA already have access to Model Market Center and iRebal; additional Schwab advisors will receive access to both tools in the coming months. Advisors interested in learning more or requesting access to Model Market Center/iRebal can visit

Schwab Advisor Services continues to accelerate its technology enhancements

The rollout of Model Market Center alongside iRebal is the latest in Schwab’s ongoing efforts to modernize the Schwab Advisor Center platform, building out new capabilities while integrating some of the most popular features from TDA’s Veo One® platform. Enhancements rolled out in recent months include: the launch of thinkpipes, an advanced trading tool for advisors, on Schwab Advisor Center; several user experience upgrades to Schwab Advisor Center to support ease of use and more efficient navigation; updating the policies and functionality of Schwab’s Move Money tool; and several other upgrades based on feedback received from advisors following the migration of TDA RIAs to Schwab’s platform in September.

“Creating the best custodial platform in the industry is a continuous effort rooted in advisor feedback and constant innovation,” said Alison Dooher, managing director and head of digital advisor services at Schwab Advisor Services. “Our approach isn’t about innovation for innovation’s sake; it’s about listening closely to our clients, understanding what’s important to them, and introducing technology aimed at making it easier for them to serve their clients. That’s why we’ve worked quickly to introduce new features and functionality to Schwab Advisor Center in the wake of our Labor Day transition – to be as responsive to our clients as they are to theirs. We are focused on building best-in-class tools that help advisors of all sizes embrace a more secure, more efficient, digital-first philosophy – and with it, the potential for growth and success.”

About Charles Schwab

At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients’ goals with passion and integrity.

More information is available at Follow us on Twitter, Facebook, YouTube, and LinkedIn.


Through its operating subsidiaries, The Charles Schwab Corporation (NYSE: SCHW) provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; compliance and trade monitoring solutions; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank, SSB (member FDIC and an Equal Housing Lender), provides banking and lending services and products. More information is available at and

Material made available through the Model Market Center is provided by affiliated and unaffiliated Model Managers and information providers. Schwab has not paid for or been involved in the preparation of the content, and has not verified, endorsed or approved the content. Schwab assumes no responsibility for any fact, recommendation, opinion, or advice contained in any such model portfolio or materials and expressly disclaims any responsibility for any investment decisions or for the suitability of any security or transaction based on it. Any mention of specific managers and/or models should not be considered an endorsement or recommendation by Schwab. Users of Model Market Center are responsible for all upfront and ongoing manager and model due diligence.

Certain model attributes are sourced from Informa PSN. The PSN Data Set and any other Informa content is supplied by Zephyr, A Division of Informa Business Intelligence, Inc. The PSN Data Set may not be copied or distributed and is not warranted to be accurate, complete or timely. Schwab and Informa Business Intelligence, Inc. are separate unaffiliated companies and are not responsible for each other’s services.

Schwab typically receives remuneration from ETFs and mutual funds and/or their managers that participate in the MMC for administrative and/or other services.

Model Market Center leverages iRebal® to provide independent RIAs access to model portfolios provided by affiliated and unaffiliated Model Managers.

iRebal® is a technology offering of Schwab. Rebalancing does not protect against losses or guarantee that an investor's goals will be met. Market volatility, volume, and system availability may delay account access and trade executions.

TD Ameritrade Institutional, Division of TD Ameritrade, Inc., member FINRA/SIPC, a subsidiary of The Charles Schwab Corporation. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank.

Schwab Advisor Services™ serves independent investment advisors and includes the custody, trading and support services of Charles Schwab & Co., Inc. ("Schwab"), member SIPC, to independent investment advisors and Charles Schwab Investment Management, Inc. (“CSIM”).

Independent investment advisors are not owned by, affiliated with, or supervised by Schwab. For informational purposes only.

©2023 Charles Schwab & Co., Inc. (“Schwab”) All rights reserved. Member SIPC.



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