Rent growth has slowed rapidly, but rents remain costly as landlords offer perks like free parking instead of lowering prices to fill vacant units. The good news is that months of cooling rent increases are finally helping bring down inflation in a big way.

(NASDAQ: RDFN) — The U.S. rental market has been slowing for more than a year, but the median asking rent is still only $24 below its record high. That’s according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage. The median asking rent was $2,029 in June, little changed from $1,995 one month earlier, $2,019 one year earlier and a record high of $2,053 set in August 2022.

In percentage terms, rents were up 0.5% year over year in June, not far from May’s 0.6% annual drop. Rents rose 1.7% from one month earlier in June.

“The housing market tends to be ‘downside sticky,’ which means rents don't typically fall much even when renter demand pulls back,” Redfin Deputy Chief Economist Taylor Marr said. “Instead of lowering rents when business is slow, many landlords offer perks like a free month’s rent or discounted parking, which tends to be less of a hit to profits.”

Marr continued: “The steep slowdown in rent growth over the last year is providing some relief for renters, who now have more room to negotiate as their landlords grapple with rising vacancies. But with rents near their record high, most renters still aren’t finding big bargains.”

Slowing Rent Growth Is Finally Making a Dent in Inflation; Rents and Inflation Have Room to Fall

While the dropoff in rent growth hasn’t made a big dent for many renters, it has helped ease the historic inflation plaguing U.S. consumers, according to data released today. Consumer prices were up 3% this year through June, a deceleration from the 4% figure reported in May and the peak of about 9% last summer. The cost of shelter, which mainly includes rent, rose 0.4% from a month earlier in June on a seasonally adjusted basis—a significant cooling from 0.8% at the end of last year. Inflation data typically lags Redfin’s rental data, so the slowdown in inflation reported today is in large part due to the deceleration in rent growth over the past year.

“Inflation should continue easing this year and into 2024, partly because the recent slowdown in rent growth isn’t fully baked into inflation data yet, and partly because rents have room to fall,” said Redfin Economics Research Lead Chen Zhao. “Rents have room to come down because there remains a backlog of under-construction rentals that have yet to hit the market, which means landlords will continue grappling with vacancies and won’t be able to hike rents as rapidly.”

Rent growth has cooled from its 2022 high partly because fewer people are moving due to economic uncertainty and slowing household formation, and partly because the number of options renters can choose from has surged. Completed residential projects in buildings with five or more units rose 23.9% year over year to 493,000 on a seasonally adjusted basis in May—the most recent month for which data is available—which means landlords have more vacancies to fill and less leeway to raise prices.

While a homebuilding boom has led to more rentals on the market, the boom is easing. The number of permitted residential projects in buildings with five or more units fell 12.2% year over year to 540,000 on a seasonally-adjusted basis in May. Permits, or approvals given by local jurisdictions to start construction projects, are a leading indicator of what’s happening in the housing market. Completions are a lagging indicator.

Rents Are Rising Fastest in the Northeast and Midwest

In the Northeast, the median asking rent rose 4.3% year over year to a record $2,503 in June. By comparison, asking rents rose 3.7% to $1,396 in the Midwest, 0.8% to $1,670 in the South, and fell 0.3% to $2,452 in the West. While rents continued climbing across much of the U.S., rent growth was far below its peak in most of the country.

Rent growth has been slowing fastest in the West and South in part because it accelerated so quickly during the pandemic as people flooded into Sun Belt cities including Phoenix, Miami and Dallas. Now, rents in those regions have more room to cool as supply catches up with demand.

But while rents have dipped from a year ago in some areas, affordable deals are still often hard to come by.

“The headlines say San Francisco’s housing market is plummeting, but I’m still seeing people moving in and spending $4,000 a month on rent,” said local Redfin Premier real estate agent Ali Mafi. “A lot of tech workers who left the Bay Area for places like Austin during the pandemic are now coming back because their employers cut their pay when they moved and/or have asked them to come back to the office.”

To view the full report, including charts, please visit: https://www.redfin.com/news/redfin-rental-report-june-2023

About Redfin

Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home in certain markets can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Customers who buy and sell with Redfin pay a 1% listing fee, subject to minimums, less than half of what brokerages commonly charge. Since launching in 2006, we've saved customers more than $1.5 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, email press@redfin.com. To view Redfin's press center, click here.

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