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Luminosity Partners with Kroger to Launch the Luminosity Invitational Presented by Kroger Gaming

LOS ANGELES, April 11, 2024 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming'' or the “Company”) (TSX: EGLX), a leading gaming media and entertainment company, is pleased to announce that Luminosity Gaming, the Company’s gaming and esports brand, will be hosting a live in-person Super Smash Bros Ultimate invitational event in partnership with Kroger and Blackhawk Network.

The one-day event will be hosted in Miami, Florida, at the ROK Esports Center on April 20th, 2024, and will feature ten of the top competitors in Super Smash Bros Ultimate, including Luminosity’s own Leonardo ‘MkLeo’ Perez, Enrique ‘Maister’ Hernandez, Gavin ‘Tweek’ Dempsey, and Carlos ‘Sonix’ Perez, and professional players from other top esports teams such as Team Liquid and Moist Esports. The event will be commentated by Luminosity content creators Maximillian ‘MaxKetchum’ Krchmar and Phillip ‘EE’ Stewart, and live streamed directly on Luminosity Gaming’s Twitch and YouTube channels.

The Luminosity Invitational Presented by Kroger Gaming follows Luminosity’s success with North American super major Smash events like Luminosity Makes Moves Miami (October 2023) and Luminosity Makes Big Moves (January 2024), the latter of which peaked at over 50,000 live concurrent viewers and garnered more than 1,500 total live attendees, and comes a month prior to Luminosity taking the Smash community to Toronto for the 10th-anniversary edition of Get On My Level, the third super major Smash event to be hosted by Luminosity in partnership with Even Matchup Gaming. The announcement alone of the Luminosity Invitational Presented by Kroger Gaming had already generated hundreds of thousands of views within the first 24 hours.

“This custom event showcases the value of fostering deep relationships with engaged communities,” said Adrian Montgomery, Interim CEO and Board Chair of Enthusiast Gaming. “Through our Luminosity Makes Moves event series, compelling online content, and a roster of professional players, Luminosity Gaming has established itself as a gateway to sponsors looking to reach the vibrant and highly engaged Super Smash Bros community. As trusted brands look for authentic ways to connect with sought-after gaming demographics, our unique positioning in communities like these allows us to integrate sponsors in ways that truly resonate with fans and creates positive brand experiences.”

About Enthusiast Gaming
Enthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

Enthusiast Gaming: Felicia DellaFortuna, Chief Financial Officer

Forward Looking Information
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company’s strategic initiatives and events.

Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company’s growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.

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