West Palm Beach, Florida – Friedland & Associates, the leading personal injury law firm renowned for a client centric approach and a proven track record of securing maximum compensation for its clients, today proudly announces an official rebrand to Friedland Law.

Effective on December 20, 2024, the new name represents a streamlining of the firm’s identity while maintaining the highest dedication to personal attention, compassionate advocacy, and exceptional legal expertise which client’s demand – and receive .

For more than two decades, Friedland & Associates built its reputation on thorough preparation, open communication, and zealous representation in a wide range of personal injury cases—auto accidents, slip and falls, medical malpractice, products liability while serving the needs of their clients.  Under the new all encompassing brand, Friedland Law will continue to raise the bar while offering the personalized service which distinguishes the firm and elevates the practice, all while assuring the same team of experienced attorneys work directly with clients providing dedicated support throughout each step of the legal process.

Continuity in Service and Values

This rebranding  to Friedland Law reflects a natural evolution. Clients will enjoy the same client focused approach, the same seasoned and battle tested  lawyers, the same commitment to direct attorney client contact, and the same guiding principles  emphasizing the fight, transparency, and empathy. 

The firm’s commitment to  service  remains unchanged, ensuring  those who  suffer from significant  injuries will continue to receive steadfast support and seasoned legal counsel all while fighting for their best interests. 

At Friedland Law, our mission is to make sure the  injured or aggrieved never feel abandoned or unsure about what comes next, The rebrand removes some complexity from our name, making it more recognizable and easier for our clients and the community to remember us and our commitment to providing the highest quality legal services possible across the nation.

Our goal is to establish a national brand centered on the values which made attorneys valued as the protector of those aggrieved – all while meeting the realities of the new and emerging legal environment. Everything making  Friedland &  Associates a trusted name in  law in Florida remains our guiding principle as we expand our legal services nationwide . Our clients always maintain direct access to a team of  experienced attorneys, our lines of communication remain open, and our dedication to achieving justice on their behalf remains central. 

A Strong Presence in Florida and New York

With offices in Jacksonville, Fort Lauderdale,  West Palm Beach, and  New York City,    Friedland Law represents a new generation of client advocates who understand the limits of geography no longer restrict an advocate’s ability to create a nationally impactful presence. 

Regional expertise combines with national prominence to provide a foundation on which clients can rely on strength and influence – all while maintaining the highest level of caring customer service.

Our new name reflects a cohesive identity that is recognizable and synonymous with passionate representation, dedication, and results. The firm’s attorneys remain fully committed to helping clients through the legal process, explaining their rights, advising on what to expect, and ensuring every legal option is explored to achieve the maximum recovery and best possible results. This rebrand is designed to help the firm expand its reach, strengthen existing relationships, and forge new connections with individuals and organizations seeking justice and fair treatment for those who suffer injuries or are in need of an advocate to fight for their rights. 

Continued Emphasis on Client Relationships

Friedland Law offers what others promise, which is direct attorney accessibility,  setting it apart in a field where communication often falls to intermediaries. By maintaining a close attorney-client relationship, the firm ensures clients feel supported and informed.  Waiting weeks for updates or struggling to speak with the person actually handling a case is not acceptable. This rebrand reinforces the firm’s ongoing promise: if you are a client, you are entitled to an advocate who knows your case intimately and is committed to fighting for the best possible results.

In this disconnected era where many law firms rely heavily on automated systems and case managers, Friedland Law preserves a more traditional, personable approach. Attorneys respond to phone calls directly, schedule face-to-face meetings when possible, and remain available to address concerns all while providing clarity. This human touch comforts clients during challenging times and empowers them to become informed partners in their legal journey.

A Pledge to the Community

The name Friedland Law may be new, but the firm’s pledge to its clients and communities always is clear: delivering top-tier legal representation, ensuring injury victims secure the just compensation they deserve, and treating every client with respect, empathy, and dignity. This rebrand broadens this commitment into a name as strong and straightforward as the service it represents.

As the change officially takes effect on December 20, the community can expect a seamless transition—no interruption in case handling, no change in the attorneys assigned to their files, and no shift in the firm’s steadfast devotion to achieving the best possible results. This rebrand signals a renewed focus on core values and a fresh impetus to push forward, striving for greater impact, enhanced community engagement, and even higher standards of excellence in law.