Peace Life, a pioneering clothing brand, unveiled its 2024 global manifesto, “Why the Broken Arrow,” declaring its mission of promoting global peace and preserving indigenous cultures.
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Peace Life, a pioneering clothing brand, unveiled its 2024 global manifesto, “Why the Broken Arrow,” declaring its mission of promoting global peace and preserving indigenous cultures.
Co-founders and spouses, Stewart and Kelly Marriott, explain in the manifesto their choice of the ancient bow and arrow symbol—a tool of warfare across civilizations—now repurposed to symbolize peace. It details the symbol’s evolution and how nations used it throughout human history.
Stewart explains, “The invention of the arrow as a weapon was one of the significant factors that contributed to the global development and deployment of organized armies and warfare by indigenous people, tribes, and nations. Its history pre-dates modern civilization globally.”
Highlighting the symbol’s transformation from a weapon of war into one of peace, the broken and crossed arrow represents Peace Life's commitment to fostering harmony and understanding worldwide. “This unique history has made the arrow an appropriate symbol of war and the ‘broken arrow’ an appropriate symbol of peace,” Stewart adds. “For this reason, we chose the broken and crossed arrow to symbolize peace and friendship.”
Peace Life has trademarked the symbol to protect its integrity and proper usage, with plans to permit its future limited use by individuals, governments, and nonprofits to advocate for peace. The manifesto sets conditions for the broader use of the Peace Life logo with the broken and crossed arrow, requiring recognition of the symbol as a peace emblem by 100 countries or 1 billion people globally.
Publishing the manifesto asserts the Marriotts’ exclusive intellectual property rights over the symbol, clarifying their intent to promote peace and unity with a globally recognized emblem.
The Marriotts are dedicated to protecting the symbol's use, ensuring it symbolizes peace, kindness, compassion, tolerance, and respect, echoing the indigenous peoples' original "no war" meaning. They affirm, “We intend to promote these specific principles in our future activities to encourage peace, counter violence, and nurture inner peace.”
Visit Peace Life’s website to learn more about its 2024 global manifesto and declaration of peace.
About Peace Life:
Founded by Stewart and Kelly Marriott, Peace Life is a pioneering online apparel retailer that merges creative designs with ethical production and eco-initiatives. Inspired by its founder’s journey from adversity to peace, the brand champions peace, sustainability, and personal growth, featuring unique clothing lines adorned with the ancient symbol of a broken arrow.
Contact Info:
Name: Stewart Mariott
Email: Send Email
Organization: Peace Life
Website: https://peacelife.shop
Source: Baden Bower
Release ID: 89124852
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