Beacons Point (760-652-9755), a San Diego-based digital marketing agency, updated its corporate videography and video content production services for B2B and service-based companies.
—
As recent research shows consumers prefer videos over emails, social media posts, and other written content, Beacons Point introduces its video-first approach to inbound marketing, helping clients engage their audience through a powerful combination of visuals, sound, and words.
More information is available at https://beaconspoint.com/understanding-video-first-inbound-marketing/
In a recent survey by Wyzowl, 96% of participants said they have watched an explainer video to learn more about a product or service. Moreover, 89% admitted that watching a video has convinced them to buy a product or service. Following the latest update, service-based businesses can leverage professional video content to explain how their service works, communicate their unique selling points, and build trust with their customers.
In addition to influencing purchase decisions and increasing conversion, video content can improve a website’s SERP ranking, as the time spent on the website and social media shares are metrics that Google takes into consideration, Beacons Point explains. Furthermore, by creating valuable and informative content, businesses have a greater chance of reaching decision-makers, which is especially important for B2B and service-based businesses.
“We firmly believe connection, relationship, and trust built through helping others is the key to unlocking growth,” says a representative for the company. “By operating with a video-first mentality, you’ll not only improve metrics like average time-on-page and bounce rate, but you’ll also be able to build trust with your audience faster by easily showcasing your brand’s personality and expertise.”
Based on deep research of the buyer persona, Beacons Point creates a consistent content strategy with effective messaging that addresses the interests and pain points of the audience.
The team can create professional video content for every stage of the buyer’s journey. Its explainer videos can be used to attract viewers’ attention to the brand and describe how the service works. Demo videos allow businesses to showcase important features and drive conversions, while testimonials and case studies promote trust. Once the sale has been closed, customer loyalty can be nurtured through videos with insider tips and additional information.
About Beacons Point
Ranked by Expertise.com as one of the top content marketing agencies in San Diego, Beacons Point has a team with a combined 30+ years of marketing, sales, and customer service experience. The company specializes in B2B marketing and, in addition to video production, offers HubSpot CMS website development, sales automation, and content marketing.
“The Beacons Point team is exceptional in all facets of inbound marketing,” a satisfied client said. “They truly feel like an extension of our own marketing department, which is key for our small company. Their team has tremendous technical aptitude and creative expertise, and has been able to support us above and beyond expectations at every turn.”
Interested parties can find more information by visiting https://beaconspoint.com/
Contact Info:
Name: Sonny Sultani
Email: Send Email
Organization: Beacons Point
Address: 1470 Encinitas Blvd, Encinitas, CA 92024, United States
Phone: +1-619-762-5100
Website: https://beaconspoint.com/
Source: PressCable
Release ID: 89131373
If there are any deficiencies, problems, or concerns regarding the information presented in this press release that require attention or if you need assistance with a press release takedown, we encourage you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team is committed to promptly addressing your concerns within 8 hours and taking necessary actions to rectify any identified issues or facilitate the removal process. Providing accurate and trustworthy information is of utmost importance.
