By Faith Ashmore, Benzinga
While the e-commerce market has been strong for decades, COVID-19 propelled the direct-to-consumer (D2C) model to the forefront of business’s minds. Consumers have increasingly turned to online shopping for convenience and safety. Brands like BarkBox (NYSE: BARK), Blue Apron (NASDAQ: APRN), and Harry’s are all prime examples. The global subscription e-commerce market is projected to reach $904.2 billion by 2026, with an increase from $72.91 billion in 2021 to $120.04 billion in 2022. With social distancing measures still being followed around the country and consumer behaviors shifting, the ability to have products delivered regularly to the doorstep and tailored to specific preferences or interests has gained significant appeal.
While D2C models have seen significant success in various industries, the wine market has been relatively slower to adopt this trend – leaving a considerable amount of untapped potential and white space. Traditionally, purchasing wine has involved visiting physical stores or relying on restaurants and bars for selection. However, by embracing direct-to-consumer models, wine producers and retailers can tap into the vast market of wine lovers who yearn for the convenience, personalization and curated experiences that D2C services and subscription boxes provide. Splash Wines is shedding new light on the luxury market by reimagining D2C in the wine industry.
Founded in 2014, Splash Wines is a family business with three generations of experience in the wine industry. They have been at the forefront of the internet wine industry for the past 15 years, which has allowed them to establish themselves as a prominent player in the D2C space. By directly selling to consumers, the company is able to eliminate the need for middlemen and offer wines at competitive prices.
With top TrustPilot ratings and a customer base of over 800,000, Splash Wines has been shown to prioritize customer satisfaction and loyalty. The company focuses on exceptional customer service – it does not rely on chatbots or automated messages when talking to customers. The company has also experienced notable growth over the past few years, achieving three times revenue growth in just three years. In 2022, their revenue reached $30 million, and they have set the ambitious goal to reach $50 million by 2025.
What sets Splash Wines apart is its agile approach and its focus on offering wines priced below $10. By delivering affordable wines to customers, they cater to a broad consumer base and have the opportunity to diversify their product offerings further. With their expertise in digital retail capabilities, the company is well-positioned to take advantage of the growing e-commerce market.
As a D2C leader, Splash Wines capitalizes on the growing trend of consumers purchasing wine directly from producers and bypassing traditional distribution channels. This approach allows them to build direct relationships with customers and create personalized experiences, resulting in increased customer satisfaction and loyalty. The company is currently holding a raise on StartEngine to continue to expand its business.
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