Splash Beverage Group (NYSE American: SBEV), a portfolio company of leading beverage brands, today announced that it has named James Michael Allred to the position of senior vice president of sales. Reporting to Bill Meissner, the company’s president, Allred will become a key member of the Splash leadership team and be responsible for leading the sales organization, driving sales initiatives through Splash’s growing distribution network and building the size of its national retail-chain customer base. “After a rigorous nationwide search begun in June, we’re delighted to have James join the Splash team. The rapid pace of new distribution partners and chain retail customers created the need for a senior level sales position with oversight of our growing team and ever-expanding network of wholesalers,” Meissner said in the news release. “James emerged very clearly as the candidate we needed to recruit. He has a proven track record of growing brands within a beer-wholesaler network comprised of the same participants as ours and a history of driving volume through the nation’s largest chain retailers. James saw the enormous opportunity Splash presents and enthusiastically joined the team, and we’re thrilled to have him leading our sales team.”
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About Splash Beverage Group Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information about the company, visit www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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