GreenBox (NASDAQ: GBOX), a rapidly growing financial technology company leveraging unique blockchain security and token technology to deliver customized blockchain-driven solutions, is rebranding the company as RYVYL; the company is asking shareholders to confirm the move ahead of the company’s annual meeting, which is scheduled for Oct. 6, 2022; shareholder vote results will be reported after the meeting. According to the announcement, the new name and overhauled look is more accurately communicating the company’s exclusive end-to-end suite of payment and financial service products for both businesses and consumers as well as bringing world-class branding to the fintech space. GreenBox POS chief marketing officer Jacqueline B. Reynolds has led the rebranding campaign. Reynolds is a marketing industry veteran with leadership experience at the Coca-Cola Company, 7-Eleven, McDonald’s, Verizon and Casanova/McCann, one of the world’s leading Hispanic advertising agencies, as well as many other household names. Reynolds stated that the company was focusing on true differentiation that would evoke trust and relevance while also communicating values of tenacity, passion, moxie, vision, empowerment and integrity. The rebranding efforts are already seeing results: during Q2 2022, the company recorded a record processing volume more than $1 billion, some 50% ahead of internal projections and a 40% increase over Q1 and more than double second quarter 2021. “We are confident our leading-edge technology has massive potential to lead a revolution in the fintech industry, impacting businesses and consumers alike,” said GreenBox POS CEO Fredi Nisan in the press release. “We want a brand that is as transformative as our product suite and the underlying technology that brings it to life.”
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About GreenBox POS
GreenBox is an emerging financial technology company leveraging proprietary blockchain security and USD-pegged stablecoin token technology to build customized payment solutions for merchants and consumers. Founded in 2017, the company’s applications enable an end-to-end suite of turnkey financial products and fraud detection, and improve the efficiency of handling large-scale commercial processing volumes. The GreenBox platform offers a number of distinct advantages over traditional payment technologies including greater security and data privacy, enhanced identity theft protection and rapid speed to settlement. As a result, the GreenBox platform can log immense volumes of immutable transactional records in real time for tier-1 partners around the globe. For more information about the company, please visit www.GreenBoxPOS.com.
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