Elizabeth Hall, founder of eeze Natural Health, knows firsthand the challenges of maintaining gut health, especially while traveling. Her flagship product, Travel-eeze, is designed specifically for travelers facing discomforts like bloating, constipation, and immune issues caused by changes in routine and diet while on the go. Elizabeth’s journey from a flight attendant to an entrepreneur in the health supplement space is as unique as the product she created.
From Flight Attendant to Health Innovator
Before launching eeze Natural Health, Elizabeth worked as a flight attendant, where she heard countless stories from passengers dealing with health issues while traveling. These common ailments – from digestive discomfort to bloating – sparked something within her. Yet, despite the plethora of probiotics and prebiotics available, Elizabeth felt there was nothing on the market that addressed her specific needs when traveling.
It wasn’t until years later, during a vacation with her husband, that Elizabeth found herself grappling with the same issues, which ended up ruining not only her trip but also her husband’s. Determined to find a solution, Elizabeth took matters into her own hands, creating a product that was a blend of vitamins and minerals aimed at soothing the gut and supporting immune health during travel.
The Journey of Product Development
Elizabeth’s personal struggles with gut health and her decision to find a natural alternative to pharmaceuticals laid the foundation for Travel-eeze. With a background in natural health remedies and a long history of dealing with conditions like colitis and endometriosis, Elizabeth was already knowledgeable about holistic approaches. Her research into ingredients that supported gut health led to her first experiments with blending formulas in her kitchen.
The process wasn’t without trial and error. For instance, Elizabeth’s early formulations included Vitamin C, but she quickly learned that different types of Vitamin C could have varied effects on her body, including causing mouth sores. However, after refining her approach and seeking the validation of doctors and pharmacists, Elizabeth perfected her formula. With third-party certifications and doctor approval, she was ready to share her creation with the world.
A Convenient Solution for Travelers
Travel-eeze comes in powder form, packaged in convenient single-serve stick packets, perfect for travelers on the go. Elizabeth specifically designed the product this way to encourage hydration – a common issue for travelers who often forget to drink enough water while dealing with gut issues. The product forces users to mix the powder with at least 8 ounces of water, helping to both relieve discomfort and hydrate at the same time.
As Elizabeth explains, staying hydrated is critical for gut health, especially while traveling, when dehydration often exacerbates digestive problems.
Educating on Gut Health
Gut health is often overlooked in health discussions, but Elizabeth is on a mission to raise awareness. She emphasizes that approximately 70% of the immune system is housed in the gut, making it crucial to prioritize gut health for overall well-being. Known as the “second brain” of the body, the gut is more than just a digestive organ – it’s central to maintaining a strong immune system and even mental health.
Elizabeth encourages her followers to think of food as a “rainbow” – the more colorful the food, the better it is for your health. Vegetables and fruits, rich in nutrients and antioxidants, should be a staple in any diet, while processed foods, particularly those made from white starches like rice and bread, can harm gut health.
Navigating the Entrepreneurial World
Launching a health supplement was no easy task for Elizabeth. While she had been an entrepreneur in real estate for years, entering the world of product development and e-commerce was a whole new ball game. But armed with determination and a passion for her product, Elizabeth dove into the unknown, learning everything from manufacturing to branding.
Starting with direct-to-consumer sales on her website and platforms like Amazon and Walmart, Elizabeth began seeing early success. But like many entrepreneurs, she soon encountered lulls in sales and realized the importance of targeted advertising and marketing. Now, Elizabeth is working on building brand awareness through ads on various platforms and looking into retail partnerships with major stores like Target. Her ultimate goal is to see Travel-eeze on shelves at airports and hotels where travelers are most in need.
The Power of Networking and Support
Elizabeth’s participation in the Women’s Business Enterprise Council (WBEC-West) has been a crucial step in her entrepreneurial journey. Not only has it connected her with like-minded female founders, but it has also provided valuable networking opportunities with corporations and retailers. The resources and events offered by WBEC-West have been a significant part of her strategy for expanding her business.
Elizabeth’s advice to other women entrepreneurs is simple but powerful: “If you have an idea, just do it.” She encourages others to take that leap of faith, even if it means starting small. By seeking out support from fellow entrepreneurs and organizations like WBEC-West, women can find the resources they need to succeed.
What’s Next for eeze Natural Health?
Elizabeth is excited to launch a new product in the coming year: Daily-eeze, a daily supplement that complements Travel-eeze. This new product will provide users with a daily dose of gut support, continuing Elizabeth’s mission to improve overall health through natural remedies.
Additionally, Elizabeth is working on a book titled Shut The Gut Up: How to Optimize Your Gut Health. This book will offer simple tips and tricks for optimizing gut health and maintaining mental well-being, solidifying Elizabeth’s position as a thought leader in the natural health space.
For more information on Travel-eeze and other products from eeze Natural Health, visit eezenaturalhealth.com. Listen to her full journey now on Women in Motion: https://businessradiox.com/podcast/women-in-motion/travel-eeze/
About Women’s Business Enterprise Council-West (WBEC-West)
WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.
