On this week’s episode of ETF Prime, host Nate Geraci is joined by President of ETF Trends and ETF Database, Tom Hendrickson, to discuss thematic ETFs through a unique lens. Geraci also discusses the controversial “payment for order flow” practice with Interactive Brokers’ founder Thomas Peterffy. Later on, Chris Sullivan, President of MacMillan Sullivan Communications, offers a behind-the-scenes look at ETF marketing.