Looking at options trading activity among components of the Russell 3000 index, there is noteworthy activity today in Lamar Advertising Co (LAMR), where a total volume of 4,731 contracts has been traded thus far today, a contract volume which is representative of approximately 473,100 underlying shares (given that every 1 contract represents 100 underlying shares). That number works out to 99% of LAMR's average daily trading volume over the past month, of 477,720 shares..