Accolades Honor RRD’s Work on Color Matching in Complex Artwork for Greenleaf

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, is honored to announce several wins at the 2022 North American Paperboard Packaging Competition hosted by the Paperboard Packaging Council (PPC). Among those accolades, RRD Packaging Solutions was the recipient of a Top Award, the Judges’ Award, for expertise in precise color match and right-size manufacturing on the production of folding cartons for Greenleaf Gifts, a leading home fragrance manufacturer.

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Photo credit: Greenleaf Gifts

Greenleaf, owned by the Grace Management Group, carries a variety of candle and home fragrance product lines, with multiple stock keeping units (SKUs) in each line. Products are sold at brick-and-mortar retail and e-commerce outlets. To achieve a premium and distinctive brand expression, Greenleaf’s fragrance oils and air freshener packaging features various reproductions of artists’ paintings, intended to capture the essence of each scent. With approximately a dozen fragrance options per product that change seasonally, Greenleaf’s customers can select the home fragrance that best suits their decor and aroma preferences.

“Receiving this recognition from the PPC is not just about a beautiful end product, but a testament to our close collaboration with Greenleaf,” says Lisa Pruett, President of Packaging & Labels at RRD. “Through our partnership, we were able to deliver on a complex solution that really brought the packaging to life so Greenleaf could provide a memorable brand experience across a unique artwork application.”

Featuring a range of original artwork on packaging can present challenges: namely achieving consistency across the color variations when running cartons offset. The production of multiple SKUs at varied volumes can also present challenges in more traditional printing operations. Additionally, there were instances where colors had to be matched across different material substrates.

To overcome this hurdle, RRD utilized its digital printing capabilities to reduce complexity for color correcting and press proofs. The resulting solution enabled the management of eight-to-twelve SKUs at once with no color inconsistencies.

“We appreciate the speed and agility of the RRD team in bringing our vision to fruition,” says Amy Inbau, Greenleaf Creative Brand Manager. “The team involved helped us honor the artwork featured on our packaging and deliver the sophisticated brand experience consumers have come to expect of us.”

With the multiple SKUs, changing artwork, and different quantity ranges, Greenleaf continues to work with RRD to produce their folding carton packaging for color match and right-size manufacturing. In addition to those solutions, RRD produces pressure sensitive prime labels for Greenleaf’s products - all intended to match the brand assets. With a collaboration lasting over seven years, RRD and Greenleaf are excited to implement these solutions and are grateful for PPC’s awards noting these achievements.

RRD also took home a PPC Gold Award for the Limited Run Games Retro Collection Sleeves highlighted for digital application and three Excellence Awards for Amyris, Rose Inc folding cartons highlighted for sustainability, Hpnotiq Freeze Pop folding cartons, and Old 55 Single Barrel Bourbon Whiskey rigid box with paperboard sleeve.

RRD Packaging Solution’s portfolio extends far beyond digital, offering a broad range of paperboard packaging types, such as folding cartons, value-added corrugated, rigid boxes, and labels. RRD provides an end-to-end process including planning, design and engineering, production, and fulfillment and delivery. To learn more about RRD Packaging Solutions, visit rrd.com/services/packaging.

About RRD

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 25,000 clients, including 92% of the Fortune 100, and 32,000 employees across 29 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

For more information, visit the company's website at www.rrd.com

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