Amare Sui (A-ma-re Swee), a new and unique online jewelry store, is launching with a heartfelt mission to empower black women to embrace and celebrate themselves through its thoughtfully designed jewelry pieces. Dr. Fran Powers, a champion for black women’s self-esteem and founder of Amare Sui, shares her inspiring journey and vision for the brand, emphasizing the importance of loving and owning oneself.
Amare Sui, which means to love oneself in Latin, was born out of a deep commitment to counteract the negative self-perception that often plagues black women in Western society. Dr. Fran Powers recognized the need for a source of empowerment that would uplift women from all backgrounds. She saw jewelry as adornment and a powerful means of self-expression and identity.
Dr. Powers recalls the pivotal moment that drove her to create Amare Sui: "It all started with a conversation I overheard where a close friend, a black woman, expressed self-doubts and a sense of low self-worth. To be honest, she is objectively gorgeous and possesses numerous natural talents. I was shocked that if a girl like her has this self-perception, what about others? It was a powerful moment that inspired the potential impact of Amare Sui in fostering self-esteem and self-worth among women of color."
Each piece from Amare Sui is thoughtfully curated to resonate with customers on a personal level, encouraging them to embrace their uniqueness and celebrate their worth. ‘Jewelry at Amare Sui is more than adornment; it reflects one's identity and personality.’ Said Dr. Powers. ‘Amare Sui ensures that these meaningful pieces are affordable without compromising quality, making them accessible to women from all walks of life.’
In the early stages of building Amare Sui, Dr. Fran Powers faced challenges common to small businesses, such as limited resources and reaching the target audience. However, her determination to overcome these obstacles fueled her devotion to the brand's mission and her commitment to curating jewelry that makes the wearers feel comfortable in their own skins.
Amare Sui's unique jewelry designs set them apart in the industry. The brand offers diverse designs and styles, allowing women to connect with pieces that speak to their personal style and story. Customer feedback and testimonials have poured in, affirming the profound impact that Amare Sui's jewelry has had on its wearers.
“We've received heartwarming feedback from customers who have shared how much they love their jewelry. They will share videos and pictures of themselves smiling and glowing in their new pieces.” Added Dr. Powers
Looking ahead, Amare Sui has ambitious plans for growth and impact. The brand intends to expand its offerings with personalized jewelry lines that cater to different demographics of women. Additionally, philanthropic initiatives are in the works to support and uplift women, reinforcing the brand's commitment to empowerment and positive change.
Lounging its commitment to being the enabler for women, Amare Sui sends each customer a heartfelt love letter with every purchase. The letters convey genuine appreciation for their support and contain reminders of their inner beauty and strength. The initiative has made customers feel cherished and more confident, enhancing their connections with the brand.
“These letters conveyed our genuine appreciation for their support and reminded them of their inner beauty and strength. The result was truly heartwarming. We received numerous messages from these customers, expressing how the love letters made them feel cherished and valued.” recalled Dr Powers
Amare Sui welcomes every woman to join their self-love revolution, where jewelry serves as a reminder that every woman is unique, valuable, and beautiful – inside and out. Learn more at www.amaresui.com
About Amare Sui:
Amare Sui, meaning "to love oneself" in Latin, is an online jewelry store on a mission to inspire women to embrace self-love through meaningful, affordable pieces designed to uplift and empower.
Media Contact
Company Name: Amare Sui
Contact Person: Dr Fran Powers
Email: Send Email
Country: United States
Website: https://amaresui.com/
