Live on Kickstarter, Denim Standard Issue 001 are high-performance denim jeans designed to take wearers seamlessly from the office to the climbing gym and then wherever else the day goes.
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Wares for All Reasons, the revolutionary new clothing brand offering a versatile denim jean designed to take wearers from the climbing gym to the bar and then wherever else the day goes, is live on global platform Kickstarter and a breakout crowdfunding success story having already raised more than 380% of their initial raise goal.
Gone are the days of sacrificing style for comfort or durability. Wares for All Reasons bridges the gap between functionality and fashion, offering denim enthusiasts a versatile wardrobe staple that effortlessly blends performance with aesthetics. Their flagship product is the Standard Issue Denim 001— an all-purpose jean that can be worn just as easily while climbing as it can at the office.
“Most people who call themselves climbers nowadays find the sport through a climbing gym and do most, if not all, of their climbing in gyms; yet, there wasn’t any clothing being made for this new and growing demographic either from a functional or aesthetic standpoint,” says co-founder and designer S Jordan Berman on the inspiration behind the project. “Legacy climbing and outdoors brands have absolutely no idea what a climber actually looks like anymore. They have totally missed the mark aesthetically, and even functionally were still totally outdoors-first even though, by the time I was putting this all together around 2017, indoor climbing had long since overtaken outdoors as the prevailing path to entry for the sport.”
The secret behind the Standard Issue Denim 001 is their tough wearing fabric known as HS Tech— a 13oz high-grit heavyweight cotton with the texture and feel of raw denim, but much more comfortable and easier to move in thanks to the fabric’s 13% diagonal stretch factor. A subtly elevated 5-pocket construction, high-step knee darts and split waist construction help to create a pant that is easy to maneuver through even the most difficult of sequences. The jeans boast a slightly tapered, slim fit that sits slightly below the waist and is currently available in an earth-toned olive colorway to launch with several additional colors on the horizon.
“The Standard Issue Denim 001 in particular and Wares for All Reasons in general are really important for the development of climbing as a sport and for the community that’s formed around it. Right now there is an entire generation of climbers who have entered the sport via indoor climbing that are younger and more racially, geographically, and socioeconomically diverse than any before, who are virtually invisible when you look at the vision being put forward by legacy outdoor and climbing companies,” adds co-founder Peter Juhl. “This has a massively chilling effect on the demographics of the community in the long run, as well as who ‘feels’ like a climber in the short term. If we want climbing to continue to grow as a sport, we need to continue to welcome more and more people from a wider variety of backgrounds and make sure they feel seen and valued as members of the community.”
Wares for All Reasons is currently live and available to support on Kickstarter: www.kickstarter.com/projects/jordanberman/wares-for-all-reasonshigh-performance-minimalist-denim
About Wares for All Reasons
Wares for All Reasons is a climbing-inspired apparel brand focusing on the ‘silent sports’ - climbing, mountain biking, hiking, etc. We like to think of ourselves was the inverse of athleisure, in that we make clothing with casual, classic aesthetics that feel like loungewear and function like activewear, as a response to the big outdoor retailers that continue to produce clothing that is over-engineered, super expensive, and styled for the climbing community as it existed in the 90s and earlier (think: rich people and full time dirtbags) before the explosion of indoor climbing gyms and the new generation of athletes that were raised in them.
For more information on Wares for All Reasons, please visit: waresforallreasons.com
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Contact Info:
Name: Chris Woods
Email: Send Email
Organization: Wares for All Reasons
Website: https://www.waresforallreasons.com/
Release ID: 89128665
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