The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company and the Clean Beverage(R) company, today announced that it has partnered with iDEAL Hospitality Partners Group to coordinate marketing, business development and sales efforts in the non-commercial hospitality channel. According to the update, the iDEAL team will use its industry knowledge and over 217 years of combined hospitality experience and innovation to drive new Alkaline88(R) sales in the multibillion sector. “This brokerage arrangement with iDEAL sets up The Alkaline Water Company to continue our growing success in the hospitality channel,” said Ricky Wright, president and CEO of The Alkaline Water Company. “Our Director of Hospitality, Gary Bliss, has done a great job establishing relationships to help us take advantage of opportunities in the multibillion-dollar hospitality channel. If you look at the current landscape, there is a lot of green space for a premium alkaline water in the hospitality channel. Through this relationship, Gary and iDEAL have already sent samples and reached out to the largest general purchasing organization in the country. There is a lot of excitement about Shaquille O’Neal as our brand ambassador and the 750 ML white aluminum bottles. We are looking for our first major announcement in the beginning of the new calendar year. Our co-packer network, brokers and distribution models position us well to establish ourselves as the go-to alkaline water of choice in hotels, casinos, colleges and universities, sports arenas, hospitals, and other venues around the country.”
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About The Alkaline Water Company
The Alkaline Water Company is the Clean Beverage(R) company making a difference in the water you drink and the world we share. Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused(TM) brand. A88 Infused flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88 and A88 Infused brands. To purchase Alkaline88 and A88 Flavor Infused products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.
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