Within the next year, several carmakers are looking to release new electric vehicle (“EV”) models, and the Super Bowl provides a wonderful opportunity for these companies to showcase through advertising. General Motors, Kia, BMW and Polestar are some of the big names that have featured electric vehicles in their ads. It is estimated that the average ad spot during the Super Bowl is about $6.5 million for 30 seconds.
The increase in releases fits into the growing interest in electric vehicles in the United States. This transition to clean energy will lead to a reduction of carbon emissions from the transportation sector, which accounts for almost 30% of the country’s total emission. According to Nick Nigro, head of Atlas Public Policy, this transition…
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