Sonic Gods Studios is thrilled to announce a groundbreaking partnership with Pilot Corporation of America in the highly anticipated reality competition series 60 Day Hustle, now streaming on Prime Video. As the official pen of the overachiever, the Pilot G2 integration within the show highlights its commitment to supporting entrepreneurs who are passionate about their hustle and innovation.
60 Day Hustle takes viewers on an exhilarating journey, immersing them in the challenges of entrepreneurship. Contestants race against the clock, transforming their fledgling businesses in just 60 days under the guidance of 60 Day Hustle Host and Millennial marketing mogul Rudy Mawer. The series captures the raw authenticity of startup life, inspiring audiences to chase their dreams and embrace their inner hustle.
G2 is Made for the Hustle
Pilot Pen’s ethos aligns seamlessly with the spirit of 60 Day Hustle. As the preferred writing tool of the cast, the Pilot G2 is featured prominently throughout the series, ensuring that when entrepreneurs need to jot down ideas, take notes, or sketch out their visions, they do so with the longest-lasting, smooth writing, and most reliable writing instrument available. With its reputation as America’s #1 selling gel ink pen, the Pilot G2 embodies the qualities of perseverance and excellence that resonate deeply with the entrepreneurial journey.
In 60 Day Hustle, viewers follow the journeys of 12 ambitious Gen Z and Millennial entrepreneurs who face the ultimate challenge in a high-octane accelerator program. Over six episodes, contestants will not only learn from industry giants but also experience the highs and lows of building a business from the ground up.
Throughout the series, the Pilot plays a key supporting role in engaging integrations:
Episode 101: "Pitching" - Contestants craft their best napkin pitches using Pilot G2 pens, showcasing the essential role that writing plays in capturing entrepreneurial ideas. This episode features contestants and judges using Pilot G2 pens, emphasizing the brand's presence in pivotal moments of creativity.
Episode 103: "Marketing" - Top entrepreneurs are mentored by Chris Do - Emmy-winning director, creative marketing strategist, and Founder of the future - as he leads a comprehensive lesson on connecting with target audiences and utilizes Pilot V-Board Master dry erase markers to illustrate key marketing concepts. Viewers will see contestants actively engaging with Pilot’s writing tools, reinforcing the importance of effective tools in the creative process.
Episode 104: "Sales" - Brian Cristiano, a business expert, introduces contestants to the fundamentals of sales using the iconic “Sell Me This Pen” exercise. The G2 pen by Pilot becomes an integral teaching tool, symbolizing the art of persuasion and effective communication.
Episode 106: "Finale" - The excitement culminates in the final judging panel, where Ariann Langsam, Vice President of Marketing at Pilot Corporation of America, evaluates the entrepreneurs' pitches and selects the winner of the $100,000 grand prize.
The collaboration between Sonic Gods Studios and Pilot Pen in 60 Day Hustle transcends mere product placement; it fosters a genuine connection with audiences who value the importance of the right tools in their journey to success. As entrepreneurs strive to make their dreams a reality, Pilot Pen stands by their side, embodying the relentless spirit of those who dare to hustle.
With its powerful storytelling and dynamic integrations, 60 Day Hustle offers a unique blend of entertainment and inspiration. The show empowers aspiring entrepreneurs to embrace their journeys, armed with the best tools available—like the Pilot G2 pen—to help them succeed.
Stream 60 Day Hustle on Prime Video and witness the raw realities of entrepreneurship through the eyes of determined individuals chasing their dreams. Discover how Pilot Pen enhances these entrepreneurs’ journeys, proving that with the right tools and a relentless hustle, anything is possible.
About Sonic Gods Studios
Sonic Gods Studios is a visionary production company dedicated to creating engaging and innovative content that inspires and entertains audiences worldwide.
About Pilot Pen
Pilot Corporation of America is a leading manufacturer of high-quality writing instruments known for their innovation, quality, and commitment to excellence. As the official pen of the overachiever, G2 by Pilot empowers individuals to express their ideas and ambitions.
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For more information about Sonic Gods Studios, contact the company here:
Sonic Gods Studios
Michelle
contact@sonicgods.media
