I’m admittedly a bit of a science geek. I’m glued to my phone for the latest details on the Artemis launch, I know the names of most muscles and bones, and I have memorized way too many strange facts about strange animals. A scientifically minded approach has served me well in investing. And it’s not just in the obvious ways, through rigorous research and attention to hard numbers. The “softer” sciences of psychology and sociology also have a lot to teach us about investor behavior – and why some people make costly mistakes. I recently read about a study conducted by Johns Hopkins researchers on the power of ignoring things.… Read more