With over 90% of new guests researching restaurants online, a strong digital presence has become essential for success in 2023 and beyond, says digital marketing automation company Platr Digital.
Bloomfield,United States - October 24, 2022 /PressCable/ —
The hospitality industry has become the most competitive in the digital space, explains Connecticut-based restaurant marketing automation platform Platr Digital – and this will make digital visibility a crucial predictor of overall success in 2023.
While 2022 has seen a rapid recovery in restaurant foot traffic following the pandemic, the industry will be shaped by digital marketing in the coming years, suggest the experts. The agency highlights recent data indicating that:
– The number of food delivery mobile app users is set to exceed 53 million by 2023;
– 68% of consumers order takeout more than once a month;
– 48% of US consumers follow a food brand’s social media account;
– a third of diners would avoid restaurants with ratings below 4 stars on Google, Yelp, or TripAdvisor.
To help restaurants increase their chances of success in light of these trends, Platr Digital recommends seven strategies covering everything from local SEO to reputation management, social media marketing, and digital loyalty programs.
An essential factor affecting hospitality performance is customer interaction via online reviews, explain the experts. Monitoring customer feedback across digital platforms and responding promptly and professionally to online reviews have a powerful impact on credibility and trustworthiness.
The brand also recommends maintaining a regular social media posting calendar on Facebook, Instagram, Twitter, and Google. Content ideas include food photos, menu updates, and special promotions, among others.
For brands looking for an effective and affordable way to improve their online presence, marketing automation can be an attractive option, says Platr Digital. The platform has released a complete guide on restaurant marketing automation to help restaurants identify their key growth opportunities in an increasingly competitive digital space.
Platr Digital offers a variety of restaurant marketing automation solutions to help brands get new customers, maintain existing customers, and create solid foundations for future growth.
More information can be found at https://www.platr.co
Contact Info:
Name: Anurag Ahuja
Email: Send Email
Organization: Platr Digital
Address: 500 Simsbury Road, Bloomfield, CT 06002, United States
Phone: +1-475-212-2208
Website: https://www.platr.co
Source: PressCable
Release ID: 89083676
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