Singapore-based nutrition company aims to disrupt the supplement industry with ‘no-frills’ and affordable specialized ingredients for optimal health and performance.
Singapore - May 14, 2023 —
As a result of the pandemic and other factors in recent years, the health supplement industry has seen tremendous growth in consumers'growing interest to lead healthier lifestyles. According to a survey conducted by Mintel, the majority of consumers in the USA take some sort of vitamin or supplement: 78% take a vitamin and 64% take a supplement. While the use of vitamins remained flat over the past two years (77% in 2021), usage of supplements increased by 13 percentage points. As a result, there has also been growing concern regarding supplement authenticity and quality amongst consumers. Leading scientific experts and wellness enthusiasts have raised concerns about a range of issues in the supplement industry: including the presence of fake or adulterated supplements, unproven ingredients, and exorbitant prices.
Biohacker and Head of Growth for Xandro, Shantanu Kumar, notes that “brands are selling unproven and unvalidated ingredients without proper research at exorbitant prices. In fact, I am not surprised that many brands do not abide by regulatory standards. This led me to realize the importance of pure ingredients when it comes to achieving wellness, and that consumers were looking for a brand that is affordable and transparent in their claims.”
Leveraging on his supply chain experience from working with some of the world’s largest marketplace players, Shantanu was confident that better value can be delivered to consumers at a competitive price in comparison to other brands. Teaming up with biohackers, biotechnologists, and nutrition scientists, Xandro aims to deliver fuss-free, pure, and proven ingredients at affordable prices starting from as low as $0.30 per serving.
“All ingredients are ethically sourced from leading manufacturers and manufactured according to Good Manufacturing Practices (GMP) standards. The team is committed to ensuring that the quality, safety, and efficacy of our products is the first priority” says Shantanu. In addition, the brand has set up a scientific advisory board to bring in scientific perspective for ingredient purity and efficacy.
Xandro’s supplements aim to improve the wellness of consumers by focusing on ingredients that target human performance pathways, including cardiovascular health, cellular energy production, and athletic performance. The brand has just launched novel single ingredient-based supplements like Trans-Resveratrol, Spermidine, and CA-AKG.
Positioned to stand at the forefront of the nutritional needs of users, the brand promises high-quality supplements at affordable prices to champion better quality of life for users. As of 11 May 2023, the brand has launched in Singapore and the USA through its direct-to-consumer website xandrolab.com, and will aggressively expand internationally to reach more consumers.
About Xandro
Xandro was founded by a group of like-minded individuals in Singapore who share a passion for health and wellness. The company’s mission is to empower individuals to live their healthiest lives with high-quality, safe, and specialized science-led nutrition. Beyond just a supplement brand, Xandro is focused on knowledge sharing and values transparency as a key foundation. Xandro works with some of the world’s leading ingredient suppliers and optimizes the manufacturing and supply chain processes to ensure that everyone can achieve their best performance through affordable specialized nutrition.
For more information, please visit xandrolab.com.
Contact Info:
Name: Shantanu Kumar
Email: Send Email
Organization: Xandro
Address: Singapore
Phone: +65 83466101
Website: https://www.xandrolab.com/
Release ID: 89097430
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