In this edition, VettaFi CMO Jon Fee sits down with Broadridge CMO Dipti Kachru. The role of the chief marketing officer (CMO) has evolved as companies digitally transform, embrace the power of brand, and lean into data-driven behavioral insights to drive client growth and satisfaction. No longer is the role merely “colors and fonts” or [...] The post CMO Views – Dipti Kachru Blends Art and Science appeared first on ETF Trends .